CLAYDON BROTHERS ICTWEB306 Develop Web Presence Using Social Media User Guide

: June 17, 2024
: CLAYDON BROTHERS

Table of Contents

CLAYDON BROTHERS ICTWEB306 Develop Web Presence Using Social Media
Product Information
Product Usage Instructions
Introduction
Assessment types
Evidence to submit
Assessment Task 2: Use Social Media Applications
Record of Assessment Outcomes
Appendix 1 – Student Survey
References
Read User Manual Online (PDF format)
Download This Manual (PDF format)

Product Information

Specifications

Product Name: Student Assessment Book
Unit Code: ICTWEB306
Unit Title: Develop web presence using social media (Release 1)
Version: 1.0

Product Usage Instructions

Introduction

The Student Assessment Book is designed to help users develop their web presence using social media tools and applications. It includes assessments to test the user’s knowledge and skills in this area.

Assessment Types

In this unit, users will complete the following assessments:

Assessment Task 1: Written Assessment
Assessment Task 2: Use Social Media Platforms
Assessment Task 3: Case Study and Report

Assessment Task 1: Written Assessment

Answer all questions in the space provided.
Demonstrate knowledge in basic technical terminology, uploading files, social media features, import/export software functions, and types of social media tools.

Basic Technical Terminology:

Understand terms related to social networking, social media applications, and tools.

Uploading Files:

Know how to upload images, text files, PDF files, audio files, video files, and link-associated files.

Social Media Features:

Familiarize with features and functions of social media applications.

Import/Export Functions:

Understand import and export software functions.

Social Media Tools

Learn about different types of social media tools, their benefits, and associated issues.

Frequently Asked Questions (FAQ)

Q: How can I access the assessments?

A: You can access the assessments in the Student Assessment Book provided for this unit.

Q: Can I contact the publisher for further information?

A: Yes, you can contact the publisher via email at sales@claydonbrothers.com.au or through their website www.claydonbrothers.com.au.

Document Control

Version	Date	Author	Rationale
0.1	5/10/2021	Bronwyn Blencowe	Author
0.2	6/10/2021	Michael Claydon	Review by Industry Validator
0.3	7/10/2021	Connor Browne	Review by Editor
1.0	8/10/2021	Michael Claydon	Issued

Introduction

This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring, and using different types of social networking tools and applications to increase web presence.
It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environments
No licensing, legislative, or certification requirements apply to this unit at the time of publication.

Pre-requisite Unit

Nil.

Learning Outcomes

Prepare to use social media tools and applications
Set up and use social media tools and applications
Review the use of social media tools and applications in developing a web presence

Assessment types

In this unit, you will complete the following assessments:

Assessment Task 1: Written Assessment
Assessment Task 2: use Social Media Platforms
Assessment Task 3: Case Study and Report

Assessment Task 1: Written Assessment

Instructions for this task:

Answer all questions in the space provided.

You will be required to have a good understanding of the following areas:

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria, and foundation skills of this unit, including knowledge of:

Basic technical terminology concerning social networking, social media applications, and tools
Basic methods of uploading images, text files, portable document format (PDF) files, audio files, video files, and linking associated files
Features and functions of social media applications
Import and export software functions
Different types of social media tools and applications, benefits, and issues associated with their use
Tagging process and facilitating collaborative folksonomy
Social media applications
Organisational procedures applicable to developing web presence through social media
Cyber security procedures and protocols.

Benchmark

You must get all questions 100% correct and all documentation requested in this assessment is submitted to gain a satisfactory in this task.

Resources required for this assessment task

You need to have access to the following
Pen and Paper
This Booklet
Access to learning materials
Access to the internet
Access to a PC and word-processing software
Location: Classroom/Computing Lab

Submission

Submit your responses by the due date and under the general instructions at the beginning of this unit of competency.
Attach the Assessment Agreement and the Assessment cover sheet for this assessment task.

Evidence to submit

Did you submit the following evidence?	Yes	No
1	Answers to Questions 1-8 in this task	☐
2	Answers correctly sourced and referenced if applicable	☐
3	The handwriting was neat and legible, or word-processed	☐
4	Cover sheet attached	☐
5	Assessment Agreement attached	☐

Student Instructions:

Complete the following tasks, take screenshots of each part of the task, and import the screenshots into a Word document. Alternatively, you can create the platforms and complete the tasks on the platforms as appropriate.
You can give your assessor your user’s name and password. Make sure that you reset your password after your work has been assessed.
Ask your Assessor to clarify items you are unsure about before commencing. Complete all tasks as stated and submit all work for assessment by the due date.

You will be required to have a good understanding of the following areas:

Set up and use social media tools and applications

Benchmark

Using the Assessment Matrix below you are to achieve at least a rating of 4 to be deemed satisfactory in this task. You must complete all activities in full and you must answer all questions in full.
You must demonstrate that you can develop a social networking presence through the use of social media tools and applications.
All criteria listed in the Assessor’s Checklist must be met to the industry standards specified in this unit.
Location: Computing Lab

Resources:

The Learning Guide
Internet and PC
Classroom Participants
Access to learning materials
Access to a PC and word-processing software
Access to Social Media tools and applications

Did you submit the following evidence?	Yes	No
1	Task 1 URL	☐
2	Task 2 URL	☐
3	Task 3 URL	☐
4	Task 4 URL	☐
5	Task 5 URL	☐
6	Task 6 URL	☐
7	Screenshots of each function in Tasks 1-7	☐
8	Assessor checklist submitted	☐
9	Cover sheet attached	☐

Assessment Task 3: Case Study

Student Instructions

You are to complete the Case Study below. Submit all documents specified in the Case Study to the Assessor. Ask your Assessor to clarify items you are unsure about before commencing.
Complete all tasks as stated and submit all work for assessment by the due date.
This task requires you to research different types of social media tools and their applications and develop a social networking presence that is safe.

You will be required to have a good understanding of the following areas:

Develop a social networking presence and upload and link at least three different file types using social media platforms, tools, and applications.
In the course of the above, the candidate must:
- a. Evaluate the use of social media tools and applications and action required changes.
- b. Confirm the security of social media interactions according to cyber security procedures and protocols.
- c. Seek review from required personnel.
Prepare to use social media and tools
Set up and use social media tools and applications
Review the use of social media tools and applications in developing a web presence.

Benchmark

Using the Assessment Matrix below you are to achieve at least a rating of 4 to be deemed satisfactory in this task. You must complete all activities in full and you must answer all questions in full.
You must demonstrate that you can develop a social networking presence through the use of social media tools and applications.
All criteria listed in the Assessor’s Checklist must be met to the industry standards specified in this unit.
Location: Classroom

Resources:

The Learning Guide
Internet
Classroom Participants
Access to a PC and word-processing software
Ability to set up social media accounts using 3 social media platforms
Access to Hootsuite

Evidence to submit

Did you submit the following evidence?	Yes	No
1	Two Hootsuite reports – before and after modification of amending social
media post	☐	☐
2	Report on the evaluation of two social media platforms	☐
3	Report on the selection of the final social media platform	☐
4	1-3 screenshots of the account creation process	☐
5	Report on Cyber Security, Copyright, Privacy	☐
6	One or two screenshots of your completed profile or page in your report.
☐	☐
7	One screenshot of each interaction (leading and following)	☐
8	Screenshots of the three social media posts	☐
9	Assessor checklist submitted	☐
10	Cover sheet attached	☐

Record of Assessment Outcomes

This section records all the evidence used to form the final assessment decision.
Please document all types of evidence used in this assessment.

Student Name|
---|---
Unit of Competency| ICTWEB306 – Develop web presence using social media (Release 1)
Assessment Requirements| Task Outcomes
Satisfactory (S)| Not Satisfactory (NS)|

Resubmit

Assessment Task 1: Written Assignment| ☐| ☐| ☐
Assessment Task 2: Practical| ☐| ☐| ☐
Assessment Task 3: Case Study and Report| ☐| ☐| ☐
Overall Assessment Outcome
☐ Competent| ☐ Not Yet Competent| ☐ Resubmit
If a resubmission is required what additional evidence or corrections are required?
Assessor Name:|
Assessors Signature:| | Date|

Appendix 1 – Student Survey

At the end of each unit, we would like to collect feedback, so we can identify areas for improvement in our materials.
Circle or highlight the response you wish to use. We would appreciate your assistance in providing constructive feedback.
Please complete the survey and return it to Claydon Brothers Pty Ltd by email: sales@claydonbrothers.com.au.
Thank you for your time.

Qualification code and name|
---|---
Unit code and name| ICTWEB306 – Develop web presence using social media (Release 1)
Date:|
Please read the statements below and circle the most appropriate response:| Strongly Disagree|

Disagree

|

Neutral

|

Agree

|

Strongly Agree

1. The amount of time for the assessment was appropriate.|

1

|

2

|

3

|

4

|

5

2. The training and assessment materials for this unit were suitable to my learning style and easy to use.|

1

|

2

|

3

|

4

|

5

3. The content was interesting and engaging.| 1| 2| 3| 4| 5
4. The topics were presented in a logical sequence.| 1| 2| 3| 4| 5
5. The assessment tasks were clear, and it was easy for me to understand what was required of me.|

1

|

2

|

3

|

4

|

5

6. What did you find most interesting or useful about this unit?
7. What, if anything, did you find the least useful about the unit?
8. Please make any constructive suggestions that would improve these materials for future students.

Thank you for providing your valuable feedback.

Copyright Information

© Claydon Brothers Pty Ltd
1/1/2021 – Terms of Use
Copying for educational purposes: the Australian Copyright Act 1968 allows a maximum of one chapter or 10% of this booklet, whichever is the greater, to be copied by an educational institution for its educational purposes provided that the educational institution has paid remuneration to the Copyright Agency Limited (CAL) under this Act.
For details on the CAL Licence for educational institutions contact:
Copyright Agency Limited: Toll-free phone number (landlines only): 1800 066 844
Copying for other purposes: Except as permitted under the Act (fair dealing for purposes of study or research), no part of this booklet may be reproduced in any way, stored in a retrieval system online or hard copy, or transmitted in any form or by any means without prior permission of the copyright owner.
For all inquiries/requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below.
Email: sales@claydonbrothers.com.au
www.claydonbrothers.com.au
Telephone: +61 0438930162

Disclaimer:

Every effort has been made to ensure the accuracy of its content, but the publishers do not accept any responsibility for any loss, injury or damage arising from such information.
Claydon Brothers Pty Ltd does not give any warranty nor accept any liability concerning the contents of this work.

Ordering Information: