Definitive Technology DW-45 MAX Dymension MAX Series In Wall Speaker User Guide

Definitive Technology DW-45 MAX Dymension MAX Series In Wall Speaker

Global Product Information

Timing & Setup 

Planned announce date When the press and retailers are approved to announce| August 15, 2023
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Planned on sale date
When retailers are approved to begin selling| December 13, 2023

Global SKU List

Model Name| Model Size| Color| Region| EAN (0+UPC) / JAN / UPC
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Dymension CI DW- 45 MAX| 4.5”| White Grille (Paintable)| Americas, APAC| 747192140595
Dymension CI DW- 65 MAX| 6.5”| White Grille (Paintable)| Americas, APAC| 747192140618

1. Product Category
   Unless this is a brand new type of product for Definitive Technology, must be a navigable category already found on DefinitiveTechnology.com.
   Architectural & Install > In-Wall Speakers

2. Model Number
   The product model number as it will appear within DefinitiveTechnology.com navigation, for example in the top-of-the-page breadcrumb.
   DW-45 MAX
   DW-65 MAX

3. Product Name and Type
   The product name shown in in the eyelash copy that sits at the top of the DefinitiveTechnology.com PDP. This should be the product name as well as the type of product. No more than five words.
   DW-45 MAX In-Wall 4.5” Speaker
   DW-65 MAX In-Wall 6.5” Speaker

Buy Box / SEO Product Description

The subhead to the product name at the top of the DT.com PDP.
In-Wall Speaker available in 4.5” and 6.5” variants

Available Color(s)

Enter marketing-approved color descriptions, not the factory-provided colors. If the product only comes in one color, please still provide it here. Appears in the DT.com product detail page buy box.
White Grille (Paintable)

SEO Product Name

Not shown on DT.com, but will be used for search engine optimization, for example on Amazon.com.
Dymension CI MAX Series In-Wall Speaker available in 4.5” and 6.5”variants

Product Series

Only if the product is part of a series – for example a speaker or sound bar line.
Dymension CI MAX Series

Product Positioning

(4) Product Positioning Headline

Three or four words that present the core essence of the product. In other words, what am I getting if I buy this? This is the top of-the-page headline on the DefinitiveTechnology.com PDP. (See graphic above.) Incognito In-Wall Sound

Product Description

Focus on how this product differentiates itself from the competition and the rest of the DT lineup. Why would you choose this product over another in its class or another from Definitive Technology?

10 Words| Premium in-wall speakers showcase advanced acoustics and discreet designs.
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25 Words Appears between the top banner and the buy box on theDT.com PDP.| Dymension CI™ DW-45 MAX and DW-65 MAX in- wall speakers deliver precise sound, indoors and out, thanks to premium woofers and tweeters, discreet aesthetics, and robust weather protection.
50 Words| Dymension CI DW-45 MAX and DW-65 MAX in-wall speakers deliver precise sound while virtually vanishing into any room. With premium woofers and tweeters; discreet, flush-mount designs; toolless installation and robust IP55-rated protection against dust and water, it’s never been easier to experience the thrills of enveloping sound in any space, indoors or out.
Long Overview| Dymension CI DW-45 MAX and DW-65 MAX in-wall speakers deliver precise sound while virtually vanishing into any room. Our highest- performance in-wall speakers feature premium woofers and tweeters; discreet, flush-mount designs; and IP55- rated protection against water and dust. Flagship Definitive Technology acoustic innovations like BDSS™ (Balanced Double Surround System) woofers with Linear Response Waveguide™, all-new pivoting aluminum oxide dome tweeters, and advanced crossover networks deliver rich, balanced sound with effortless bass and crystal clear highs, and an innovative toolless system makes installation a snap. It’s never been easier to experience the thrills of enveloping sound in any space, indoors or out. Combine timbre-matched Dymension™, Dymension CI, and Mythos® speakers and Descend Series subwoofers to design the high-performance home theater system of your dreams.
Series Overview| The Dymension CI™ MAX Series, Definitive Technology’s highest performance installed speaker line, leverages our most advanced acoustic innovations in discreet, adjustable in-ceiling and in-wall speakers that provide breathtaking sound for anything from simple whole-home audio and light commercial applications to ultimate state-of-the-art home theater systems.

Eight models, including in-ceiling speakers and surrounds, in-wall LCRs, and a bipolar in-wall surround, deliver iconic Definitive Technology sound in even the most sophisticated home theaters without compromising the aesthetics of your space. Models can be combined with free-standing Dymension speakers to outfit home theaters of any size.

Dymension CI MAX Series’ simple, elegant two-piece mounting system with pivoting “dog” arms allows speakers to be installed without tools, safely and securely, in minutes. Pre-construction brackets are available for all Dymension CI models.

CI MAX Series speakers produce rich, balanced sound with effortless bass and crystal clear highs, thanks to flagship Definitive Technology acoustic innovations like mineral-filled BDSS woofers with Linear Response Waveguide, newly engineered aluminum oxide dome tweeters, and advanced crossover networks. Install speakers in convenient locations and direct sound exactly where you want it, thanks to patented pivoting drivers. Speakers are IP55-rated for use in high humidity and outdoor spaces and install in minutes using a toolless system.

Combine timbre-matched Dymension™, Dymension CI, and Mythos® speakers and Descend Series subwoofers to design high-performance home-theater or whole- home systems of any size and scale.

Top Three Product Benefits

Focus on where this product leads its category and how this product differentiates itself from other similar products. Why would you buy this product over another competitive product, or another product from Definitive Technology? Appears just below the second full-width image on the DT.com PDP.

Each benefit should be no more than four words. Each reason to believe should be no more than 12 words.

acoustic innovations provide audiophile-grade home theater sound.
Precision Sound| Pivoting tweeter lets you direct sound precisely where you want it.
Simple, Toolless Installation| Install speakers in minutes using an innovative toolless mounting system.

Target Customer

Primary| Home AV system integrator: Custom integrators are the gatekeeper to the end-user. The integrator chooses which technology to introduce and/or recommend to the client and is also the one who installs and supports all the technology in the home. Integration companies can be large operations with staff upwards of 100 or much smaller at around 5 to 10 people.
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Secondary| Homeowners seeking an installed sound system for a new home or renovation

Common Applications

Primary| High-performance home theater: installed speaker systems and combination free-standing and installed speaker systems
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Secondary| Distributed whole-home and light commercial systems

Product Benefits & Features

Core Product Features

Core Features are the technical attributes of the product that allow it to deliver a Definitive Technology experience. The feature descriptions should explain the feature itself, the advantage delivered by that feature, and the unique benefit made possible by that advantage.

The corresponding image is the photograph you would like to show beside the feature on the DT.com PDP.

These features will be grouped into sub-sections on theDT.com PDP. A chart to help with this is provided at the bottom of this section.

Feature Name No more than five words. Shows in blue text on the DT.com PDP.| Advantage Statement No more than ten words , typically begins with the word “for” to continue the thought from the Feature name.| Benefit Description 30 wods recommended .| Corresponding Image
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TECHNOLOGIES| Our signature acoustic technologies, optimized for architectural speakers
Two Speaker Sizes| for flexibility in power and placement| Two woofer sizes provide unparalleled design freedom to strategically position speakers.
Whether you seek seamless integration in compact spaces or crave room-filling, immersive audio in larger areas, the choice of 4.5” or 6.5” woofers empowers you to sculpt a sonic landscape that’s the ultimate blend of style, functionality, and acoustic performance.|
Premium BDSS Woofers| for smooth, robust lows and mids, and the ultimate sweet spot| A light, stiff, mineral-filled woofer features Definitive Technology’s revolutionary Balanced Double Surround System (BDSS™), which improves driver excursion and output, delivering superior punchiness and detail and a more even mid range throughout the room.
Choose the 9×6-ratio DW-45 MAX, with a 4.5” woofer; or for even more powerful sound and deeper bass, the 6.5” DW-65 MAX.|
Linear Response Waveguide| for a seamless soundstage| Our patented Linear Response Waveguide™ extends both on-axis and off-axis frequency dispersion for more natural midrange and precise imaging and an open, airy sound.|
Pivoting Aluminum Oxide Dome Tweeter| for superior imaging everywhere in the room| An ultralight, rigid, 1” aluminum oxide dome tweeter produces crisp, distortion-free highs that extend far beyond the range of human hearing. And because it’s aimable, you can place speakers in convenient locations while directing sound precisely where it matters most.|
Tweeter Attenuation Switch| for tailoring sound in any space| A three-position high-frequency attenuation switch (-2 dB, flat, + 2 dB) adjusts tweeter response to compensate for acoustic issues like overly bright- or dull- sounding rooms.|
Sophisticated Crossovers| for optimal driver performance| A premium crossover network ensures balanced voicing and smooth response. Crossovers feature covers that protect them from the elements.|
PRODUCT FEATURES| Seamlessly integrated features maximize performance for an elevated audio experience.
Discreet Designs| for the ultimate vanishing act| Integrated frames and baffles; paintable micro- perforated magnetic grilles; and flush, border- free design mean speakers fade into the background for a virtually invisible appearance that’s in perfect harmony with your space.
Choose the compact, 6×9 aspect-ratio DW-45 MAX for a subtle, stylish small- space solution.|
Toolless Installation| for fast, easy installs| A simple, elegant two-piece system with pivoting “dog” arms installs effortlessly, in minutes—no tools, no hassles. Pre-construction brackets are available for all Dymension CI models.|
Timbre-Matching| for cohesive system sound| With Dimension, fidelity runs in the family: Combine timbre-matched Dymension, Dymension CI, and Mythos speakers and Descend Series subwoofers to design the high- performance home theater system of your dreams.|
IP55-Rated Construction| for robust weather protection| Stunning sound doesn’t have to be limited to indoor spaces. With IP55-rated protection against dust and low-pressure water streams, trust that you can bring premium sound to any space, including high-humidity environments and outdoor areas.|

Grouped Feature or Benefit Stories

The DT.com PDP template allows you to group three or four feature or benefits together to tell a deeper story about the product.
If you would like to use this section, please pick features that work together to create a unique, differentiated experience that you can only get from Definitive
Technology, or from the specific product itself

Story Topic:| Dymension CI PRO Series: Maximum-Performance Sound for Every Space.
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Story Headline
No more than four words.| Story Benefit Statement
No more than eight words. May start with the word “for”.| Story Benefit Description
No more than twenty-five words.
Enjoy Superior Sound Anywhere| For sound that never competes with your space| The only every-space solution for audiophile-grade installed sound.
Subtopic
Keep this generic. This is the in module navigation on DT.com.| Benefit No more than five words.| Description 30 words recommended. 50 words maximum.| Corresponding Image
High-Performance Home Theater| The Ultimate in Cinema Sound| Eight premium models, from in- ceiling speakers to in-wall LCRs and surrounds to a groundbreaking bipolar in-wall surround speaker, let you create a supreme sonic experience for state-of-the-art home theaters of any size.|
Whole-Home Audio| Speakers That Are Heard, Not Seen| Discreet, IP55-rated weather- protected speakers bring high- performance sound to your entire home, from dedicated theaters to kitchens, bedrooms, and outdoor spaces.|
Versatile Commercial Applications| Elevate Your Customers’ Experience| From restaurants to spas, give your business a competitive edge with rich, enveloping sound that’s never intrusive.|

Merchandising Content

Product Fact Tag Bullets

Focus on benefits and features that differentiate the product in a retail environment. Prioritize carefully, as different retailers will cut-off the list in different places. 55 character maximum per bullet. Appears on retailer websites and in-store fact tags.

A+ Features

List the six benefits or features from Section 3 of this document to ensure they appear in the “From the Manufacturer” section of this product’s Amazon product page.

| Headline| Copy| Photo / Image Requirements
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1| Two Speaker Sizes| Two woofer sizes provide unparalleled design freedom to strategically position speakers. Choose the 6.5” DW-65 MAX or the more compact, 6×9 aspect-ratio, 4.5″ DW-45 MAX for a subtle, stylish small-space solution.|
2| BDSS Woofer| Light, rigid, mineral-filled woofers feature Definitive Technology’s Balanced Double Surround System (BDSS™), which improves excursion and produces a wide, balanced sound stage.|
3| Linear Response Waveguide| Our patented waveguide extends both on-axis and off-axis frequency dispersion for more natural midrange and precise imaging and an open, airy sound.|
4| Pivoting 1” Aluminum Oxide Dome Tweeter| An aluminum oxide dome tweeter pivots to direct sound for maximum clarity and lifelike imaging independent of speaker placement.|
5| Sophisticated Crossover| A premium crossover network ensures optimal driver performance for balanced voicing and smooth response. Crossovers feature covers that protect them from the elements.|
6| Tweeter Attenuation Switch| A three-way high-frequency adjustment switch (-2 dB, flat, + 2 dB) lets you fine-tune high-frequency response to compensate for overly bright- or dull-sounding rooms.|

Text Overlay Images

Provide direction for up to six text overlay images, used to tell product stories within retailer website image carousels.

Image Headline
No more than six words.| Additional Copy / Messaging
No more than 20 words total, if any at all.| Photo / Image Requirements
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Cinematic Home Theater Sound| Dimension CI™ speakers leverage our most advanced acoustic technologies to deliver premium, room-filling sound without compromising your space.|
Discreet Sound| Low-profile, borderless designs vanish into any room. Choose the compact, 6×9 aspect-ratio DW-45 MAX for a stylish small-space solution.|
Versatile Applications| From high-performance home theater to whole-home distributed audio to light commercial applications, enhance every experience with rich, enveloping sound that’s never intrusive.|
Enjoy Superior Sound Anywhere| IP55-rated protection against dust and low- pressure water streams means you can bring premium sound to high-humidity environments and outdoor areas.|
Toolless Installation| A simple two-piece system allows fast, effortless installation—no tools, no hassles. Pre-construction brackets are available for all Dymension CI models.|
Build Your Dream System| Combine timbre-matched Dymension™, Dymension CI™, and Mythos® Series speakers and Descend Series subwoofers to design the high- performance home theater system of your dreams.|

Keywords / Search Terms

Focus on terms consumers search for while looking for a product similar to this product. Do not include other Sound United brands in the competitive terms. Will be used by partner retailers and our own search engine marketing efforts.

Cross Sell / Up-sell Option

Focus on DT products that can either enhance the experience provided by this product or can offer a little more or a little less than what this product can deliver.
Up to two companion products can be linked to this product.

Version History

References

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• Definitive Technology™ - High Tech Speakers & Audio Systems
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