CTA Logo Design Guide User Guide

CTA Logo Design Guide

Specifications:

• Primary Visual Identifier: Brand Icon
• Brand Colors: Blue hues with light green lime contrasts
• Co-branding Guidelines: Maintain consistency with logos

Product Information

Brand Components
The Brand Icon represents the intersection of technology and humanity, shared across CTA and CES brands.

Brand Icon Use
When using the Icon in communications, maintain clear space around it for visibility. Use the icon alongside wordmarks for recognition.

Logos
CTA Logo: Name descriptor symbol, to be used with the CTA Wordmark on a white background for vibrancy. Color variations available.
CES Logo: Clear space requirement equal to the X height of the Icon logo. Color variations provided.

Co-Branding and Attributions
Maintain consistency in co-branding applications. Use a vertical line glyph or verbal attribution for logo partnerships.

Color Palette
Primary color palette includes blue hues with adaptability for various mediums. Compliance with accessibility standards is essential.

Product Usage Instructions

Using Brand Icon:

1. Maintain clear space around the Brand Icon for visibility.
2. Always use the icon alongside wordmarks for consistency and recognition.

Logo Placement:

1. Place CTA logo with Wordmark on a white background for vibrancy.
2. Use color variations of logos for different visual impacts when necessary.

Co-Branding:

1. Ensure consistency in logo alignment across all platforms.
2. Use vertical line glyph or verbal attribution for co-branding applications.

Color Palette Usage:

1. Utilize the primary color palette of blue hues with lime contrasts for brand designs.
2. Adapt darker or lighter shades from the palette as needed while ensuring accessibility standards compliance.

FAQ:

1. Q: Can I use the Brand Icon without the CTA or CES word mark?
   A: No, always use the Brand Icon alongside the wordmarks for proper representation.

2. Q: How should I align logos in co-branding applications?
   A: Maintain consistency by using a vertical line glyph or verbal attribution to indicate partnerships.

Brand Icon **

**

Our Primary Visual Identifier
At the heart of our system is the Brand Icon, which represents the intersection of technology and humanity. Our Icon articulates the direct, often invisible relationship between technology (parallelogram) and humanity (disc), by highlighting the shared space between two intersecting forces, technology + humanity–creating a frame through which the world can be viewed. This icon is our core visual identifier and shared across both CTA and CES brands.

Brand Icon Use
When positioning the Icon in brand communications, it is crucial to maintain sufficient clear space around the mark to ensure visibility. The minimum clear space requirement for all marks is equal to the ½ of the X height of the Icon- Mark. Ensure you use the icon alongside our wordmarks to maintain consistency and enhance recognition of the symbol.

Note:
DO NOT use the icon without the CTA or CES word mark as represented on the following pages.

Full Color Gradient

Logos

CTA Logo
This logo serves as our name descriptor symbol. The CTA Wordmark should always be used alongside the Brand Icon. Whenever possible, the CTA logo should be placed on a white background to ensure the vibrancy of the colors and the dynamic energy of its design. In instances where we aim to make an impact though alternative uses, color variations may be utilized. The minimum clear space requirement for all marks is equal to the ½ of the X height of the Icon logo.

Color Variations

CES Logo
The CES® logo has been designed to incorporate the same Brand Icon as the CTA logo. Whenever possible, the CES logo should be placed on a white background to ensure the vibrancy of the colors and the dynamic energy of its design. The minimum clear space requirement for all marks is equal to the X height of the Icon logo.

Color Variations

Co-Branding and Attributions

When aligning logos in co-branding applications, maintain consistency across all platforms. The relationship between logos can be created using either a vertical line glyph or by adding a verbal attribution that mentions the partnership. Ensure you use the correct attribution for each logo application.

Co-branding configuration example

Verbal attribution examples

Color Palette
Blue embodies the rich history of our brand— now evolved to be distinguished within our industry. Our color palette consists of a primary Masterbrand color palette, which invigorates the brand with dynamism, and an extended color palette, which brings depth and allows for adaptability across various mediums.

Brand Color Palette

Our primary color palette consists of a wide range of blue hues that traverse the light spectrum, ranging from intense vibrant colors to deep and dark tonalities, all infused with light green lime contrasts. Our primary color palette can be adapted to include darker or lighter shades, expanding the usability and depth of compositions.
Always ensure compliance with accessibility standards when using each shade.

Brand Gradient

Our brand gradient is the element that brings our design system to life. Leverage it to infuse dynamism into compositions and unify all our brands under our color umbrella.

1919 S. Eads Street, Arlington, VA 22202
703-907-7600 | CTA.tech | CES.tech

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