DECA IP54 Level 2 Wallbox EV Charging Station Owner’s Manual
- June 1, 2024
- DECA
Table of Contents
DECA IP54 Level 2 Wallbox EV Charging Station
Product Information
Specifications
- Career Cluster: Marketing
- Career Pathway: Marketing Management
- Instructional Area: Economics
- Event: ASM-24 District Event 1
- Event Situation: Amazing Auto Parts store decision-making on installing EV charging stations
Product Usage Instructions
Event Situation Overview
You are assuming the role of a general manager at AMAZING AUTO PARTS, a
chain of auto parts stores with over 4,000 locations. The district manager
wants you to decide whether to install EV charging stations at your store.
Decision Making Process
- Assess the demand for EV charging stations in your area based on the number of electric vehicles on the road.
- Evaluate the potential benefits and risks of installing EV charging stations at your location.
- Determine the quantity of EV charging stations based on parking space availability and customer needs.
- Consider the impact on competition and potential advantages for AMAZING AUTO PARTS.
Role-Play Presentation
Present your decision and rationale to the district manager in a role-play
scenario. Be prepared to discuss the risks involved and the competitive
implications of your choice.
Key Considerations
- Customer demand for EV charging facilities
- Parking space availability and allocation for charging stations
- Competitive landscape and differentiation strategy
- Potential impact on overall customer experience and brand image
FAQ
-
What factors should I consider when deciding on the quantity of EV charging stations to install?
You should consider the parking space availability, customer demand, and potential future growth in electric vehicle ownership in your area. -
How can installing EV charging stations benefit AMAZING AUTO PARTS?
Installing EV charging stations can attract environmentally conscious customers, differentiate the store from competitors, and enhance overall customer experience.
AUTOMOTIVE SERVICES MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS
- The event will be presented to you through your reading of the 21st Century Skills, Performance Indicators and Event Situation. You will have up to 10 minutes to review this information and prepare your presentation. You may make notes to use during your presentation.
- You will have up to 10 minutes to make your presentation to the judge (you may have more than one judge).
- You will be evaluated on how well you demonstrate the 21st Century Skills and meet the performance indicators of this event.
- Turn in all of your notes and event materials when you have completed the event.
21st CENTURY SKILLS
- Critical Thinking – Reason effectively and use systems thinking.
- Problem Solving – Make judgments and decisions and solve problems.
- Communication – Communicate clearly.
- Creativity and Innovation – Show evidence of creativity.
PERFORMANCE INDICATORS
- Identify product’s/service’s competitive advantage.
- Distinguish between economic goods and services.
- Determine factors affecting business risk.
- Explain the concept of competition.
- Demonstrate a customer service mindset.
EVENT SITUATION
You are to assume the role of a general manager at AMAZING AUTO PARTS, a chain of auto parts stores with over 4,000 locations. The district manager (judge) wants you to decide if the AMAZING AUTO PARTS store you manage should convert part of its parking area into fast charging stations for electric vehicles. AMAZING AUTO PARTS is the second largest auto parts retailer in North America. The chain’s slogan is, “Amazing Parts and Amazing Service.” There are over 4,000 locations across the nation in cities of all sizes. The store you manage is located in a city of 80,000 people and is on a major highway. There are over 3 million electric vehicles (EV) on the road in North America and that number is growing each year. Many grocery stores, shopping malls and other retailers are adding EV fast-charging stations to parking lots. The fast- charging stations offer direct-current fast chargers which can charge an EV in 10-30 minutes. Currently, none of the four major auto parts retail chains offer EV charging stations in their parking areas. AMAZING AUTO PARTS executives want the retailer to install EV charging stations in their parking lots. They are letting each store manager decide. The AMAZING AUTO PARTS store you manage has a small parking area that has two parking spots designated as handicapped accessible and 15 other parking spots. Each EV charging station requires a parking space. The district manager (judge) has asked you to decide whether or not to have EV charging stations at your location and determine the quantity. The district manager (judge) also wants you to explain the risks involved with your decision and possible impacts on competition. You will present the information to the district manager (judge) in a role-play to take place in the store. The district manager (judge) will begin the role-play by greeting you and asking to hear the information. After you have presented information and have answered the district manager’s (judge’s) questions, the district manager (judge) will conclude the role-play by thanking you for your work.
JUDGE INSTRUCTIONS
DIRECTIONS, PROCEDURES AND JUDGE ROLE
In preparation for this event, you should review the following
information with your event manager and other judges:
-
Participant Instructions, 21st Century Skills and Performance Indicators
-
Event Situation
-
Judge Role-Play Characterization
Allow the participants to present their ideas without interruption, unless you are asked to respond. Participants may conduct a slightly different type of meeting and/or discussion with you each time; however, it is important that the information you provide and the questions you ask be uniform for every participant. -
Judge Evaluation Instructions and Judge Evaluation Form
Please use a critical and consistent eye in rating each participant.
JUDGE ROLE-PLAY CHARACTERIZATION
You are to assume the role of a district manager at AMAZING AUTO PARTS, a
chain of auto parts stores with over 4,000 locations. You want a local general
manager (participant) to decide if the AMAZING AUTO PARTS store they manage
should convert part of its parking area into fast charging stations for
electric vehicles. AMAZING AUTO PARTS is the second largest auto parts
retailer in North America. The chain’s slogan is, “Amazing Parts and Amazing
Service.” There are over 4,000 locations across the nation in cities of all
sizes. The general manager’s (participant’s) store is located in a city of
80,000 people and is on a major highway. There are over 3 million electric
vehicles (EV) on the road in North America and that number is growing each
year. Many grocery stores, shopping malls and other retailers are adding EV
fast-charging stations to parking lots. The fast-charging stations offer
direct-current fast chargers which can charge an EV in 10-30 minutes.
Currently, none of the four major auto parts retail chains offer EV charging
stations in their parking areas. AMAZING AUTO PARTS executives want the
retailer to install EV charging stations in their parking lots. They are
letting each store manager decide. The general manager’s (participant’s) store
has a small parking area that has two parking spots designated as handicapped
accessible and 15 other parking spots. Each EV charging station requires a
parking space. You have asked the general manager (participant) to decide
whether or not to have EV charging stations at the location and determine the
quantity. You also want the general manager (participant) to explain the risks
involved with the decision and possible impacts on competition. The
participant will present information to you in a role-play to take place at
the dealership. You will begin the role-play by greeting the participant and
asking to hear about his/her ideas.
During the course of the role-play, you are to ask the following questions of each participant:
- If we decide to have EV charging stations, how do we let people know?
- How can having people charge their vehicles for 30 minutes help and hurt our sales?
Once the general manager (participant) has presented information and has answered your questions, you will conclude the role-play by thanking the general manager (participant) for the work. You are not to make any comments after the event is over except to thank the participant.
EVALUATION INSTRUCTIONS
The participants are to be evaluated on their ability to perform the specific performance indicators stated on the cover sheet of this event and restated on the Judge’s Evaluation Form. Although you may see other performance indicators demonstrated by the participants, those listed in the Performance Indicators section are the critical ones you are measuring for this particular event.
Evaluation Form Interpretation
The evaluation levels listed below and the evaluation rating procedures should
be discussed thoroughly with your event director and the other judges to
ensure complete and common understanding for judging consistency.
AUTOMOTIVE SERVICES MARKETING SERIES
2024
JUDGE’S EVALUATION FORM
DISTRICT EVENT 1
INSTRUCTIONAL AREA:
Economics
Participant: __ ID Number: __
Did the participant:| Little/No Value| Below Expectations| Meets Expectations|
Exceeds Expectations| Judged Score
---|---|---|---|---|---
PERFORMANCE INDICATORS
1.| Identify product’s/service’s competitive advantage?| 0-1-2-3-4|
5-6-7-8| 9-10-11| 12-13-14|
2.| Distinguish between economic goods and services?| 0-1-2-3-4|
5-6-7-8| 9-10-11| 12-13-14|
3.| Determine factors affecting business risk?| 0-1-2-3-4| 5-6-7-8|
9-10-11| 12-13-14|
4.| Explain the concept of competition?| 0-1-2-3-4| 5-6-7-8| 9-10-11|
12-13-14|
5.| Demonstrate a customer service mindset?| 0-1-2-3-4| 5-6-7-8|
9-10-11| 12-13-14|
21 st CENTURY SKILLS
6.| Reason effectively and use systems thinking?| 0-1| 2-3| 4| 5-6|
7.| Make judgments and decisions, and solve problems?| 0-1| 2-3| 4| 5-6|
8.| Communicate clearly?| 0-1| 2-3| 4| 5-6|
9.| Show evidence of creativity?| 0-1| 2-3| 4| 5-6|
10.| Overall impression and responses to the judge’s questions| 0-1|
2-3| 4| 5-6|
TOTAL SCORE|
Published 2024 by DECA Inc. Copyright © 2024 by DECA Inc. No part of this publication may be reproduced for resale or posted online without written permission from the publisher. Printed in the United States of America.
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