DECA PMK-22 Principles Of Marketing Event User Guide
- June 3, 2024
- DECA
Table of Contents
DECA PMK-22 Principles Of Marketing Event
PARTICIPANT INSTRUCTIONS
- The event will be presented to you through your reading of the 21st Century Skills, Performance Indicators and Event Situation. You will have up to 10 minutes to review this information and prepare your presentation. You may make notes to use during your presentation.
- You will have up to 10 minutes to make your presentation to the judge (you may have more than one judge).
- You will be evaluated on how well you demonstrate the 21st Century Skills and meet the performance indicators of this event.
- Turn in all of your notes and event materials when you have completed the event.
21st CENTURY SKILLS
- Critical Thinking – Reason effectively and use systems thinking.
- Communication – Communicate clearly.
- Creativity and Innovation – Show evidence of creativity.
PERFORMANCE INDICATORS
- Explain the concept of private enterprise.
- Explain the concept of competition.
- Identify factors affecting a business’s profit.
- Determine factors affecting business risk.
EVENT SITUATION
You are to assume the role of an employee at SLEEP MATTRESS, a local retailer
that sells mattresses and other bedroom furniture. A co-worker (judge) has
asked you to explain the pros and cons of competition.
SLEEP MATTRESS has been the only retailer of its kind in the area for over a
decade. It was just announced that a large furniture store, ANY ROOM
FURNITURE, will soon open in the area. The new store offers furniture for
every room in the house, including mattresses and bedroom furniture.
A co-worker (judge) has asked you how ANY ROOM FURNITURE will affect SLEEP
MATTRESS and the community. You must explain competition and the risks and
benefits involved to businesses and to the community.
You will present the information to the co-worker (judge) in a role-play to
take place at the store. The co-worker (judge) will begin the role-play by
asking you about competition. After you have presented the information to the
co-worker (judge) and have answered the co-worker’s (judge’s) questions, the
co-worker (judge) will conclude the role-play by thanking you for the
information.
DIRECTIONS, PROCEDURES AND JUDGE ROLE
In preparation for this event, you should review the following information with your event manager and other judges:
-
Participant Instructions, 21st Century Skills and Performance Indicators
-
Event Situation
-
Judge Role-Play Characterization
Allow the participants to present their ideas without interruption, unless you are asked to respond. Participants may conduct a slightly different type of meeting and/or discussion with you each time; however, it is important that the information you provide and the questions you ask be uniform for every participant. -
Judge Evaluation Instructions and Judge Evaluation Form
Please use a critical and consistent eye in rating each participant.
JUDGE ROLE-PLAY CHARACTERIZATION
You are to assume the role of an employee at SLEEP MATTRESS, a local retailer
that sells mattresses and other bedroom furniture. You have asked a co-worker
(participant) to explain the pros and cons of competition.
SLEEP MATTRESS has been the only retailer of its kind in the area for over a
decade. It was just announced that a large furniture store, ANY ROOM
FURNITURE, will soon open in the area. The new store offers furniture for
every room in the house, including mattresses and bedroom furniture.
You have asked a co-worker (participant) how ANY ROOM FURNITURE will affect
SLEEP MATTRESS and the community. The co-worker (participant) must explain
competition and the risks and benefits involved to businesses and to the
community.
The participant will present the information to you in a role-play to take
place at the store. You will begin the role-play by asking about the sale.
During the course of the role-play you are to ask the following questions of
each participant:
- What affect will customer loyalty have on our competitor?
- Should we run any special promotions during the opening of ANY ROOM FURNITURE? Why or why not?
After the co-worker (participant) has given you the information and has
answered your questions, you will conclude the role-play by thanking the co-
worker (participant).
You are not to make any comments after the event is over except to thank the
participant.
EVALUATION INSTRUCTIONS
The participants are to be evaluated on their ability to perform the specific performance indicators stated on the cover sheet of this event and restated on the Judge’s Evaluation Form. Although you may see other performance indicators demonstrated by the participants, those listed in the Performance Indicators section are the critical ones you are measuring for this particular event.
Evaluation Form Interpretation
The evaluation levels listed below and the evaluation rating procedures should
be discussed thoroughly with your event director and the other judges to
ensure complete and common understanding for judging consistency.
Level of Evaluation Interpretation Level
- Exceeds Expectations: Participant demonstrated the performance indicator in an extremely professional manner; greatly exceeds business standards; would rank in the top 10% of business personnel performing this performance indicator.
- Meets Expectations: Participant demonstrated the performance indicator in an acceptable and effective manner; meets at least minimal business standards; there would be no need for additional formalized training at this time; would rank in the 70-89th percentile of business personnel performing this performance indicator.
- Below Expectations: Participant demonstrated the performance indicator with limited effectiveness; performance generally fell below minimal business standards; additional training would be required to improve knowledge, attitude and/or skills; would rank in the 50-69th percentile of business personnel performing this performance indicator.
- Little/No Value: Participant demonstrated the performance indicator with little or no effectiveness; a great deal of formal training would be needed immediately; perhaps this person should seek other employment; would rank in the 0-49th percentile of business personnel performing this performance indicator.
JUDGE’S EVALUATION FORM ASSOCIATION EVENT 2
- Participant: __
- ID Number: __
- INSTRUCTIONAL AREA: Economics
Did the participant:| Little/No Value| Below Expectations| Meets Expectations|
Exceeds Expectations| Judged Score
---|---|---|---|---|---
PERFORMANCE INDICATORS
1.| Explain the concept of private enterprise?| 0-1-2-3-4-5| 6-7-8-9-10|
11-12-13-14| 15-16-17-18|
2.| Explain the concept of competition?| 0-1-2-3-4-5| 6-7-8-9-10|
11-12-13-14| 15-16-17-18|
3.| Identify factors affecting a business’s profit?| 0-1-2-3-4-5|
6-7-8-9-10| 11-12-13-14| 15-16-17-18|
4.| Determine factors affecting business risk?| 0-1-2-3-4-5| 6-7-8-9-10|
11-12-13-14| 15-16-17-18|
21 st CENTURY SKILLS
5.| Reason effectively and use systems thinking?| 0-1| 2-3| 4-5| 6-7|
6.| Communicate clearly?| 0-1| 2-3| 4-5| 6-7|
7.| Show evidence of creativity?| 0-1| 2-3| 4-5| 6-7|
8.| Overall impression and responses to the judge’s questions| 0-1| 2-3|
4-5| 6-7|
TOTAL SCORE|
Published 2022 by DECA Inc. Copyright © 2022 by DECA Inc. No part of this publication may be reproduced for resale or posted online without written permission from the publisher. Printed in the United States of America.