DECA STYLE UP Apparel And Accessories Marketing Event Instructions
- June 1, 2024
- DECA
Table of Contents
DECA STYLE UP Apparel And Accessories Marketing Event
DECA STYLE UP Apparel And
Accessories Marketing
PARTICIPANT INSTRUCTIONS
- The event will be presented to you through your reading of the 21st Century Skills, Performance Indicators and Event Situation. You will have up to 10 minutes to review this information and prepare your presentation. You may make notes to use during your presentation.
- You will have up to 10 minutes to make your presentation to the judge (you may have more than one judge).
- You will be evaluated on how well you demonstrate the 21st Century Skills and meet the performance indicators of this event.
- Turn in all of your notes and event materials when you have completed the event.
21st CENTURY SKILLS
- Critical Thinking – Reason effectively and use systems thinking.
- Problem Solving – Make judgments and decisions and solve problems.
- Communication – Communicate clearly.
- Creativity and Innovation – Show evidence of creativity.
PERFORMANCE INDICATORS
- Identify company’s brand promise.
- Determine ways of reinforcing the company’s image through employee performance.
- Demonstrate a customer service mindset.
- Identify components of a retail image.
- Determine factors affecting business risk.
EVENT SITUATION
You are to assume the role of the manager of STYLE UP, an upscale apparel and
accessories retailer.
The owner of the store (judge) is considering giving customers the option to
add gratuity at the point-of-sale and wants you to explain the benefits and
possible risks.
STYLE UP is located in an affluent suburb of a metropolitan area. STYLE UP
sells upscale professional wear and casual wear to both males and females. The
employees work with each customer to find styles, colors and sizes of apparel,
set up fitting rooms, and suggest accessories. Customer service is extremely
important to STYLE UP and has kept it in business for the past decade.
The owner of STYLE UP (judge) is considering adding point-of-sale technology
that would allow customers to be prompted to leave gratuity, a tip, for the
employee. The customer could give a percentage tip, a custom tip, or choose
not to tip.
The owner (judge) wants you to explain how allowing tips could benefit STYLE
UP, the customers and employees and also the risks involved with its
implementation.
You will present your ideas to the owner (judge) in a role-play to take place
in the owner’s (judge’s) office. The owner (judge) will begin the role-play by
greeting you and asking to hear your ideas.
After you have presented ideas and have answered the owner’s (judge’s)
questions, the owner (judge) will conclude the role-play by thanking you for
your work.
JUDGE INSTRUCTIONS
DIRECTIONS, PROCEDURES AND JUDGE ROLE
In preparation for this event, you should review the following information with your event manager and other judges:
-
Participant Instructions, 21st Century Skills and Performance Indicators
-
Event Situation
-
Judge Role-Play Characterization
Allow the participants to present their ideas without interruption, unless you are asked to respond. Participants may conduct a slightly different type of meeting and/or discussion with you each time; however, it is important that the information you provide and the questions you ask be uniform for every participant. -
Judge Evaluation Instructions and Judge Evaluation Form Please use a critical and consistent eye in rating each participant.
JUDGE ROLE-PLAY CHARACTERIZATION
You are to assume the role of the owner of STYLE UP, an upscale apparel and
accessories retailer. You are considering giving customers the option to add
gratuity at the point-of-sale and want the manager (participant) to explain
the benefits and possible risks.
STYLE UP is located in an affluent suburb of a metropolitan area. STYLE UP
sells upscale professional wear and casual wear to both males and females. The
employees work with each customer to find styles, colors and sizes of apparel,
set up fitting rooms, and suggest accessories. Customer service is extremely
important to STYLE UP and has kept it in business for the past decade.
You are considering adding point-of-sale technology that would allow customers
to be prompted to leave gratuity, a tip, for the employee. The customer could
give a percentage tip, a custom tip, or choose not to tip.
You want the manager (participant) to explain how allowing tips could benefit
STYLE UP, the customers and employees and also the risks involved with its
implementation.
The participant will present information to you in a role-play to take place
in your office. You will begin the role-play by greeting the participant and
asking to hear about his/her ideas.
During the course of the role-play, you are to ask the following questions of
each participant:
- If we move ahead with tipping, when should we let customers know about the new procedure?
- If we move ahead with tipping, how should we communicate it to our employees?
Once the manager (participant) has presented information and has answered your questions, you will conclude the role-play by thanking the manager (participant) for the work.
You are not to make any comments after the event is over except to thank the participant.
EVALUATION INSTRUCTIONS
The participants are to be evaluated on their ability to perform the specific performance indicators stated on the cover sheet of this event and restated on the Judge’s Evaluation Form. Although you may see other performance indicators demonstrated by the participants, those listed in the Performance Indicators section are the critical ones you are measuring for this particular event.
Evaluation Form Interpretation
The evaluation levels listed below and the evaluation rating procedures should be discussed thoroughly with your event director and the other judges to ensure complete and common understanding for judging consistency.
| Level of Evaluation | Interpretation Level |
|---|---|
| Exceeds Expectations | Participant demonstrated the performance indicator in an |
extremely professional manner; greatly exceeds business standards; would rank
in the top 10% of business personnel performing this performance indicator.
Meets Expectations| Participant demonstrated the performance indicator in an
acceptable and effective manner; meets at least minimal business standards;
there would be no need for additional formalized training at this time; would
rank in the 70-89th percentile of business personnel performing this
performance indicator.
Below Expectations| Participant demonstrated the performance indicator with
limited effectiveness; performance generally fell below minimal business
standards; additional training would be required to improve knowledge,
attitude and/or skills; would rank in the 50-69th percentile of business
personnel performing this performance indicator.
Little/No Value| Participant demonstrated the performance indicator with
little or no effectiveness; a great deal of formal training would be needed
immediately; perhaps this person should seek other employment; would rank in
the 0-49th percentile of business personnel performing this performance
indicator.
APPAREL AND ACCESSORIES MARKETING SERIES 2024
JUDGE’S EVALUATION FORM DISTRICT EVENT 1
INSTRUCTIONAL AREA : Customer Relations
Did the participant:|
Little/No Value
|
Below Expectations
|
Meets Expectations
|
Exceeds Expectations
|
Judged Score
---|---|---|---|---|---
PERFORMANCE INDICATORS
1| Identify company’s brand promise?|
0-1-2-3-4
|
5-6-7-8
|
9-10-11
|
12-13-14
|
2| Determine ways of reinforcing the company’s image through employee
performance?|
0-1-2-3-4
|
5-6-7-8
|
9-10-11
|
12-13-14
|
3| Demonstrate a customer service mindset?|
0-1-2-3-4
|
5-6-7-8
|
9-10-11
|
12-13-14
|
4| Identify components of a retail
image?|
0-1-2-3-4
|
5-6-7-8
|
9-10-11
|
12-13-14
|
5| Determine factors affecting business risk?|
0-1-2-3-4
|
5-6-7-8
|
9-10-11
|
12-13-14
|
21st CENTURY SKILLS
6| Reason effectively and use systems
thinking?|
0-1
|
2-3
|
4
|
5-6
|
7| Make judgments and decisions, and solve problems?|
0-1
|
2-3
|
4
|
5-6
|
8| Communicate clearly?|
0-1
|
2-3
|
4
|
5-6
|
9| Show evidence of creativity?|
0-1
|
2-3
|
4
|
5-6
|
10| Overall impression and responses
to the judge’s questions|
0-1
|
2-3
|
4
|
5-6
|
TOTAL SCORE|
CAREER CLUSTER
Marketing
CAREER PATHWAY
Merchandising
INSTRUCTIONAL AREA
Customer Relations
APPAREL AND ACCESSORIES MARKETING EVENT
Published 2024 by DECA Inc. Copyright © 2024 by DECA Inc. No part of this publication may be reproduced for resale or posted online without written permission from the publisher. Printed in the United States of America.