Socket Mobile SOC524897 Barcode Scanner User Guide

Socket Mobile SOC524897 Barcode Scanner User Guide

What is a brand identity?
A brand identity represents the values, services, ideas and personality of an organisation. It is designed to increase recognition and build perceptions of the organisation in its chosen marketplace.
The Socket Mobile brand identity needs to be graphically represented and usually includes elements such as logos and supporting graphics, color palette, typography and photography choices and can, within its guidelines, use examples to visualise how a brand should be depicted across various different visual media.
Why are these guidelines important?
Socket Mobile will manage how its brand is represented across all visual media in various different situations.
The Socket Mobile corporate identity system in this document has been created to fulfill this purpose and the guidelines herein explain how to correctly depict and embody our brand ethos consistently across different applications and in various markets to maintain the integrity of our company.
This document is available to download at:
http://www.socketmobile.com/about-us/media-center/media-kit/product- literature

WE TOOK OUR TIME DEVELOPING OUR BRAND. PLEASE, BE NICE TO IT.

The Socket Mobile Logo:

The Socket Mobile Logo was developed to be modern and future-proof, updating our public persona and realising the design with new techniques. It is a distinctive mark and brand that seeks to present Socket Mobile as a forward- thinking, professional organisation.

Construction:

The graphic element is constructed using the Gilsands Bold font, refining a strong, bold approach.
The outlined “O” typographic element is designed to complement and enhance the logo graphic. Existing in harmony, it neither dominates or becomes insignificant.
The typeface is clean and minimal to reinforce our identity as a quality, professional organisation.

Color Treatment:
Here is the preferred one color option for our landscape variation shown (Right). This logo should be used whenever possible. Can also be in Blue. C: 100 / M: 30 / Y: 0 / K: 0

This is the default landscaped version of the logo and is the preferred version of the logo for all printed collateral including all printed publications, advertising, billboards, posters, flyers, Social Media and product packaging

EXCLUSION ZONE,

a little elbow room to help us stand out. The minimum exclusion zone margin for our company logo is based on 1/4 in. spacing.
With all Socket Mobile logos and icons, a clear space of one 1/4 in. must be maintained on all sides. On all sides, the exclusion zone should be measured from the farthest edge of the logo. No element, other than our logo, may encroach on this space.

MINIMUM SIZE, bigger is better. The logo must not be reproduced at a size smaller than 19mm in height.

WE WANT TO LOOK GOOD ALL THE TIME.

CONSIDER HOW TO APPLY OUR LOGO PROPERLY

There is a right way and a wrong way to present our logo. Please, be respectful and follow our guidelines.

• 01 Space Around Logo
  Always leave the logo a 1/4 in space to breathe. Try to use white or neutral backgrounds.
  A Correct Usage
  

• 02 White Logo
  If it’s unavoidable to sit the logo on a photo, use the reverse (white) logo.
  B. Correct Usage
  

• 03 Rotation
  Do not rotate the logo.
  C. Incorrect Usage
  

• 04 Color Clash
  Do not place the logo on the wrong colors. Use the black version of the logo to help solve this.
  D. Incorrect Usage
  

• 05 Backgrounds
  Do not use the white logo on backgrounds that are too light or cluttered.
  E. Incorrect Usage
  

• 06 Alterations
  Do not add embellishments like drop-shadows, embossings etc. to our logo.
  **F. Incorrect Usage

  ---

SAY HELLO TO EVERYONE IN THE FAMILY.

USE THE RIGHT LOGO FOR ANY COLOR BACKGROUND.

Our Company logo exists in a landscape version. The use of the Socket Mobile logo should be determined according to the suitability for the layout.
The main version of the Socket Mobile logo is the version consisting of Black text with the “o” letter Treatment in the word Socket outlined in Black.

02 Second and Third Versions
There are two other one-color options of our corporate logo.

1. Black with the “o” letter treatment in the word Socket outlined.
2. White with the “o’ letter treatment in the word Socket outlined.

03 Adjust Accordingly
Ues the best version of the Socket Mobile logo for whatever color background you’re using.

A social media formatted version of the logo is fully achievable when the Socket Mobile logo is needed for online applications.

A. Correct Usage

B. Correct Usage

C. Correct Usage

D. Correct Usage

E. Correct Usage

F. Correct Usage

G. Correct Usage

OUR COLORS DEFINE OUR BRAND.

WE’RE BOLD, BRIGHT AND CONFIDENT. SIMPLE AND TO THE POINT.

The corporate color palette includes a blue and orange theme. Color matching standard Pantone® references are included to ensure accuracy when reproducing the palette.

Also included are the references for CMYK and RGB
values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB references included when the logo is to be used digitally.

Color Palette // Primary

These are our corporate primary colors for our logo, text and headers.

Pantone: Pantone Solid Coated 279 C
cmyk: 100 : 30 : 0 : 0
rgb: 0 : 137: 207
Hex: #0089cf

Pantone: Pantone Solid Coated 1365 C
cmyk: 0 : 40 : 90 : 0
rgb: 250 : 166 : 52
Hex: #faa634

Pantone: 789
cmyk: 0 : 0 : 0 : 100
rgb: 0: 0 : 0
Hex: #000000

TYPOGRAPHY IS THE BACKBONE OF DESIGN.

GETTING IT RIGHT IS PARAMOUNT.

• Typefaces. Print.
  Our corporate text font typeface is Trebuchet. This full font family comes in a range of weights to suit a multitude of purposes. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

• Typefaces. Online.
  When technology allows for it, Trebuchet should be used in any web applications. The default fall-back corporate font is Arial which should be utilised to ensure acceptable degradation when Trebuchet is unavailable.

• Typography. Style.
  Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalisation should never be used for body text, but is acceptable for headings.

• **Headline Fonts

* ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@) 0123456789
// Bold

• **Body Copy Fonts

* ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@) 0123456789

• Headline Italic Fonts
  
  ABCDEFGHIJKLMNOPQRSTUVWXYZ
  abcdefghijklmnopqrstuvwxyz
  (.,:;?!£$&@*) 0123456789
  // Bold Italic

• Body Copy Italic Fonts
  
  ABCDEFGHIJKLMNOPQRSTUVWXYZ
  abcdefghijklmnopqrstuvwxyz
  (.,:;?!£$&@*) 0123456789
  // Regular Italic

THAT’S JUST FOR STARTERS…

HERE IS A FEW MORE THINGS YOU SHOULD KNOW.

Brand Design Style
Taking direction from the Trebuchet MS (Typographic Style) allows us to emphasise and execute a clean, legible approach to our extended media and brand situations. Features include asymmetric layouts, strong grid-based structure, the Trebuchet typefaces and unjustified body text.
An understanding of the importance of white space is also crucial in layouts, both in and around text/images (see pg.5). Black body text should normally be used unless reversed out/white copy is more aesthetically appropriate. Limiting color use to our corporate palette will serve to strengthen our brand message.

Support Graphics
We do not recommend the use of detailed illustrations or clip art as support graphics but rather simple geometric shapes so as not to detract from other layout elements. Large, distracting banners and graphics (such as ribbons and arrows) should not be used as they only serve to lessen the quality and values of our brand.

Photographic Style
As an overall theme for the photographic style of our brand, we suggest that photography be color or medium contrast black and white, so as to strengthen a classic, emotive approach to supporting visuals. As an alternative, a single color can be used from within the corporate palette as a replacement for white within the image, creating an understated dual tone look. All photography used must be of high quality regardless of whether they are black and white or color. Images need to be clean, crisp, in focus and contain subject matter relevant to our organisation. Artistic composition also needs to be considered to avoid ‘snapshot’ style imagery

Website
A light grey or white background is suggested when using our logo’s mark on your website. Use with our PANTONE Blue or Orange supporting colors in black text and generous amounts of white space. Doing so will ensure consistency across Socket Mobile’s brand online.

BEST TO HAVE A CHECKLIST.

THEN YOU KNOW THAT YOU HAVE DONE EVERYTHING RIGHT.

The Checklist…
01 The Logo
Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements.

02 Backgrounds
The logo should not appear on light or cluttered images without being reversed out.

03 Graphics
Check that any supporting graphics or graphic elements do not marginalise, obscure or overpower the Socket Mobile logo.

04 Typography
Check that our corporate typefaces have been used appropriately where applicable.

05 Design
Be sure to provide these guidelines to third parties or collaborating partners.

A final thought.
If in doubt, take a look back through this document, all the answers are here. We don’t ask for much, just a little love and respect for our branding which is why we think we’ve created a flexible system that won’t stifle your creativity

THIS DOCUMENT MAY BE MADE AVAILABLE IN ALTERNATIVE FORMATS ON REQUEST. PLEASE CONTACT THE SOCKET MOBILE MARKETING COMMUNICATIONS DEPARTMENT FOR FURTHER DETAILS.

Customer Support

Socket Mobile Inc,
39700 Eureka Drive, Newark, CA 94560
Toll Free Telephone: +1800-552-3300
Email. webmaster@socketmobile.com
Web. www.socketmobile.com

http://www.socketmobile.com/
39700 Eureka Drive, Newark, CA 94560

Phone: 510-933-3000
marcom@socketmobile.com

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