Motive Safety Score 101 Software User Guide
- May 15, 2024
- motive
Table of Contents
Motive Safety Score 101 Software User Guide
Introduction
The customizable Safety Score evaluates driver performance over time,
accurately measuring driver risk across more than 15 unsafe and positive
driving behaviors. This helps determine who you should be coaching and what
behaviors you should focus on. The score is 5x more predictive of accidents
than the industry’s leading safety score.
Safety managers have the option to fully customize the weight of each behavior
or turn off specific behaviors to better manage their safety program. Drivers
have full visibility into how they are scored with detailed behavior
breakdown.
How is the Safety Score calculated?
It’s simple. Drivers are scored based on the volume of unsafe events generated. Fewer events result in a higher score, with the maximum score being 100.
- Each new driver starts with a score of 100. Their personalized score is available after 100 miles of driving data is accrued.
- Scores update every Monday.
- The Safety Score assesses driving performance based on a 4-week rolling window, reflecting the most recent 4 weeks of data.
To determine a driver’s score, the model:
Learn more about Safety Score inputs below. 4 Guide: Safety Score 101
How do behaviors impact the score?
The simple, evidence-based score changes based on the frequency of unsafe behaviors. Reducing safety events will directly improve the score, making it easy to coach drivers and explain why scores are changing.
The Safety Score incorporates unsafe behaviors only if they meet minimum
unsafe thresholds. Included behaviors depend on whether dash cams are
installed and if so, the camera type. For example, behaviors such as
distraction or cell phone usage will not be factored into the score when only
a road-facing dash cam is used, due to its inability to capture in-cab
activities. If no dash cam is installed, only harsh driving and speeding
behaviors are included.
For the Motive-defined score, our machine learning model assigns weights to
behaviors based on their probability to cause a collision. Behaviors most
likely to cause collisions are given greater weight.
Impact on score (from highest to lowest):
- Hard brake
- Speeding
- Distraction
- Stop sign violation
- Cell phone usage
- Close following
- Seat belt violation
- Hard corner
- Hard acceleration
Check out this article to learn more.
You can also customize the weight of each behavior and its impact on your
Safety Score.
How can we customize our score?
Customize your Safety Score by modifying behavior thresholds, behavior weights, and performance ranges to focus on the behaviors that matter most to your business.
- Choose the behaviors to detect and define when events are captured. Captured events impact the Safety Score.
- Determine the weight each behavior has on the score. To remove a behavior from the score, set the weight to 0.
- Modify the performance range definitions.
Check out this article to learn more.
How should we evaluate our score?
The Safety Score rating helps to determine how often you should have coaching
conversations. Drivers who need improvement may require weekly conversations
while good drivers only require a casual check-in every other month.
Note: Performance ranges vary by vehicle class and dash cam model. See example
below for Motive-defined scores. Remember to establish an appropriate coaching
cadence if you’ve customized your scores.
How can we use the Safety Score in our incentive program?
It’s important to show appreciation for drivers so they understand how critical they are to the business. The Motive Safety Score makes it easy to:
- Pinpoint exactly who your fleet’s top performers are.
- Highlight excellent drivers with recognition or bonuses.
- Reward drivers who are consistently improving.
Basic framework
There are two simple ways to incorporate the Safety Score into your incentive
program. To receive recognition or bonuses, drivers will either:
- Meet minimum score requirements, or
- Get different rewards depending on where their score falls.
Assess performance over an extended period (e.g., monthly, quarterly) rather than a single moment to accurately reflect behavioral trends.
Sample reward structure:
Additional incentives
Since Motive provides full visibility into your driver’s safety performance,
you can layer additional bonuses to encourage specific driving behaviors.
For example, drivers get rewarded if they meet the challenge of the month:
- Had zero speeding violations
- Had zero cell phone usage events
- Completed all coaching videos
Drivers can also earn bigger rewards if they meet annual targets, such as:
- Had zero preventable accidents.
- Had a “Good” Safety Score for the entire year.
Beyond safety incidents and collisions
With Motive’s all-in-one platform, you can also incorporate other parts of
your driver’s safety performance into your incentive program, including:
- Performing well on roadside inspections.
- Reducing HOS violations.
- Completing DVIRs.
Incentivizing coaches
Don’t forget to recognize your top performing coaches as well. Easily measure
and track the progress of your coaches with Motive’s coaching reports. Reward
those with top performing drivers or drivers who are consistently improving.
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About Motive
Motive builds technology to improve the safety, productivity, and
profitability of businesses that power the physical economy. The Motive
Automated Operations Platform combines IoT hardware with AI-powered
applications to automate vehicle and equipment tracking, driver safety,
compliance, maintenance, spend management, and more. Motive serves more than
120,000 businesses, across a wide range of industries including trucking and
logistics, construction, oil and gas, food and beverages, field services,
agriculture, passenger transit, and delivery. Visit
gomotive.com to learn more.
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