RTB HOUSE Concise Retargeting for Classifieds User Guide

Concise Retargeting for Classifieds

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Product Specifications:

• Product Name: Concise Retargeting Guide for Classifieds

• Main Purpose: Provide valuable strategies for successful
  retargeting campaigns in the classifieds industry

• Author: RTB House

• Usage: Marketers of classifieds brands looking to enhance their
  retargeting campaigns

• Statistics: RTB House manages 320+ active classifieds campaigns
  with a 2.03% click-through rate and a 2.70% conversion rate

Product Usage Instructions:

1. Understanding the Importance of Retargeting in

Classifieds:

The classifieds industry is highly competitive, and retargeting
helps in reaching the right users with personalized ads.

2. Tailoring Ads to Different Customer Needs:

Create ads that cater to the diverse needs of end customers to
increase engagement and conversions.

3. Implementing Valuable Strategies:

Follow the guide to learn strategies that can enhance your
retargeting campaigns and improve their success rates.

4. Leveraging RTB House Statistics:

Utilize the provided statistics to benchmark your campaign
performance against industry averages.

Frequently Asked Questions (FAQ):

Q: Who can benefit from this guide?

A: Marketers working with classifieds brands seeking to optimize
their retargeting efforts can benefit from this guide.

Q: Are the statistics provided specific to a certain

region?

A: The statistics mentioned are averages from RTB House
campaigns within the classifieds industry globally.

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THIS IS YOUR
Concise Retargeting Guide for Classifieds
Classifieds is no stranger to retargeting, but the question is… …is it always used to its fullest potential?

Be an ideal list

©RTB House, All rights reserved.

A class apart
The classifieds industry is a hotbed of competition. Big players continue to evolve and grow, and digitally savvy start-ups proliferate. Established classifieds brands are challenged to guard their market share by reaching the right user in that quickly passing golden moment of persuasion with tailored, highly personalized ads. It is imperative to turn heads with ads that cater to the needs of every type of end customer.
This guide is designed to provide marketers of all types of classifieds brands with valuable strategies to roll out for more successful retargeting campaigns.

Contents:
· The stats that matter for classifieds campaigns . . . . . . . . . . . . . . . . . . . . . . . .4 · The value of Deep Learning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 · Time to bust some multiple retargeting myths . . . . . . . . . . . . . . . . . . . . . . . . . 8 · Your lightning checklist to get the most out of retargeting . . . . . . . . . . . . . . . 13 · In-app retargeting for classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 · The importance of personalization in in-app retargeting campaigns . . . . . . 18 · Classifieds and cookieless . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 · About RTB House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 · Contact us– be an ideal list. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

The stats that matter for classifieds campaigns
First, to harness the power of retargeting, you need to know the stats that matter. This will help ensure that your retargeting partners are hitting their agreed goals. Of course, the ultimate gauges of retargeting success will always be: · Number of conversions. · Cost Per Action.
Providers deploy varying models of attribution. There are two main models used to measure conversions: · Last-click attribution gives full credit for the
conversion to the paid traffic provider whose ad was the last one clicked before the conversion. · Post-click attribution credits the conversion to all paid traffic providers whose ads were clicked within a specified timeframe before the conversion. There are also: · Data-driven attribution models that can be opaque as they allocate credit based on an often complex combination of touchpoints or interactions defined by the provider.
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At RTB House, we use last-click attribution models because: · Last-click attribution is transparent. · It is a market standard. · It has a clear definition that is understood by all parties. Furthermore, using the last- click attribution model helps to leverage the full potential of our Deep Learning-powered ad solutions.
RTB House is trusted with 320+ active classifieds campaigns of global brands with an average 2.03% click-through rate and a 2.70% conversion rate.
Source: Average stats for RTB House campaigns within the classifieds industry
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