iROCKER 2022 Media Kit Owner’s Manual
- June 3, 2024
- iROCKER
Table of Contents
Owner’s Manual
Welcome!
We’re excited to have you onboard with us!
2022 MEDIA KIT
LIVE YOUR LIFE ON THE W
LIVE YOUR LIFE ON THE
WATER
IROCKER IN THE MEDIA
SOCIAL CHANNELS
76.3K FOLLOWERS
3.4K SUBSCRIBERS
46.6K FOLLOWERS
2.9K LIKES
SITE TRAFFIC & AOV
Since 2013, iROCKER has been beloved by paddlers around the world.
We have sold over 200,000 boards across five continents.
Our website recieved over 8.3M views last year with 2.75M unique sessions.
Since 2013, we have sold over 200,000 boards worldwide.
In 2021, we averaged 230K monthly sessions with a conversion range of 3-6%.
The global AOV in 2021 was $750.41 USD.
WHY i ROCKER?
INDUSTRY-LEADING BRAND
As leaders in the outdoor space, we focus on top-quality manufacturing,
design, and functionality to create reliable gear our customers can trust to
take them from one adventure to the next.
ENVIRONMENTAL PRESERVATION
When our waterways are thriving, we thrive too. As environmental stewards, we
are committed to protecting our waterways and the wildlife that call our most
beautiful places home.
THRIVING COMMUNITY
Our community is the heart of our brand, and we take them into account with
every decision we make. We believe everyone should live their life on the
water, and we strive daily to make that lifestyle more accessible for
all.
OUR CUSTOMERS AND COMMUNITY ARE AT THE CENTER OF ALL WE DO.
We are surrounded by a devoted community that supports our brand both on and
off the water from customers to content creators and ambassadors. Our
community is comprised of like-minded individuals from around the world who
care about our waterways and seek to live their lives on the water in pursuit
of adventure.
COMMUNITY
THE SEEKER
Unique storytelling is where we resonate with our audience. Our unique stories
are centered around the “seeker,” and we act as their guide in their journey
to becoming an iROCKER customer, helping to meet their needs every step of the
way.
THE CONTENT CREATOR
We have a carefully selected group of content creators located globally,
comprised of talented storytellers and adventurers who capture the iROCKER
brand through photography, videography, blog copy, and more.
THE AMBASSADOR
The strength of our community is best showcased by our Instagram account.
Here, our ambassadors not only highlight our product, but represent our values
to build our community, drive referrals, and reach a wider global audience.
A MESSAGE FROM STEVE
Ever since we started iROCKER in 2013, we’ve focused on the customer
experience and been really in tune with their wants and needs. That’s led to
the development of our three different brands and our global presence. It’s
super important to us that our customers have the best experiences possible on
the water, and our partners have the best experiences in working together
with us to make that happen.
STEVE ELDER FOUNDER & CEO
BOARD BRANDS
| | |
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Ranked one of the best SUPs on the market, our flagship brand is designed for
families and loved by all across the globe.| For the outdoor adventurer or
those who prefer a premium experience on the water.| For the curious beginner
and the excited athlete, NAUTICAL offers lightweight inflatable boards
without compromising
on quality and design.| Designed specifically for children, NAUTICAL Kids
delivers stability, safety, and maneuverability for those just learning to
paddle and those looking to take their skills to the next level.
INTRODUCING ULTRA
REENGINEERED FOR CONVENIENCE
An unbelievably lightweight design that travels with you everywhere.
The ULTRA compact backpack is 50% SMALLER than all previous iROCKER and
BLACKFIN models and also INCLUDES AN E-PUMP.
NAUTICAL KIDS
SMALL SIZE. MAXIMUM FUN.
The NAUTICAL board you know and love, now in a scaled-down package perfect for
little riders!
Designed specifically for children, this inflatable paddle board delivers
stability, safety, and maneuverability for those just learning to paddle and
those looking to take their skills to the next level.
AVAILABLE COLORS
PADDLE WITH US
i ROCKER INC.
3750 Cisco Drive West, Unit 3
Jacksonville, Florida 32220
PHONE: +1866-985-8367
HOURS: Monday–Friday: 9am-7pm EST
Saturday & Sunday: 8am-5pm EST
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