iROCKER 2022 Media Kit Owner’s Manual

June 3, 2024
iROCKER

Owner’s Manual
Welcome!

We’re excited to have you onboard with us!
2022 MEDIA KIT
LIVE YOUR LIFE ON THE WiROCKER 2022 Media Kit LIVE YOUR LIFE ON THE WATER

IROCKER IN THE MEDIA

iROCKER 2022 Media Kit - figiROCKER 2022
Media Kit - fig 1

SOCIAL CHANNELS

76.3K FOLLOWERS
3.4K SUBSCRIBERS
46.6K FOLLOWERS
2.9K LIKES

SITE TRAFFIC & AOV

Since 2013, iROCKER has been beloved by paddlers around the world.
We have sold over 200,000 boards across five continents.

Our website recieved over 8.3M views last year with 2.75M unique sessions. Since 2013, we have sold over 200,000 boards worldwide.
In 2021, we averaged 230K monthly sessions with a conversion range of 3-6%.
The global AOV in 2021 was $750.41 USD.

WHY i ROCKER?

INDUSTRY-LEADING BRAND
As leaders in the outdoor space, we focus on top-quality manufacturing, design, and functionality to create reliable gear our customers can trust to take them from one  adventure to the next.

ENVIRONMENTAL PRESERVATION
When our waterways are thriving, we thrive too. As environmental stewards, we are committed to protecting our waterways and the wildlife that call our most beautiful places home.

THRIVING COMMUNITY
Our community is the heart of our brand, and we take them into account with every decision we make. We believe everyone should live their life on the water, and we strive  daily to make that lifestyle more accessible for all.iROCKER 2022 Media Kit - fig6iROCKER 2022 Media
Kit - fig 7

OUR CUSTOMERS AND COMMUNITY ARE AT THE CENTER OF ALL WE DO.
We are surrounded by a devoted community that supports our brand both on and off the water from customers to content creators and ambassadors. Our community is  comprised of like-minded individuals from around the world who care about our waterways and seek to live their lives on the water in pursuit of adventure.

COMMUNITY

THE SEEKER
Unique storytelling is where we resonate with our audience. Our unique stories are centered around the “seeker,” and we act as their guide in their journey to becoming an iROCKER customer, helping to meet their needs every step of the way.

THE CONTENT CREATOR
We have a carefully selected group of content creators located globally, comprised of talented storytellers and adventurers who capture the iROCKER brand through photography, videography, blog copy, and more.

THE AMBASSADOR
The strength of our community is best showcased by our Instagram account. Here, our ambassadors not only highlight our product, but represent our values to build our community, drive referrals, and reach a wider global audience.

A MESSAGE FROM STEVE

Ever since we started iROCKER in 2013, we’ve focused on the customer experience and been really in tune with their wants and needs. That’s led to the development of our  three different brands and our global presence. It’s super important to us that our customers have the best experiences possible on the water, and our partners have the best  experiences in working together with us to make that happen.
STEVE ELDER FOUNDER & CEO

BOARD BRANDS

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Ranked one of the best SUPs on the market, our flagship brand is  designed for families and loved by all across the globe.| For the outdoor adventurer or those  who prefer a premium experience on the water.| For the curious beginner and the excited athlete, NAUTICAL offers lightweight  inflatable boards without compromising
on quality and design.| Designed specifically for children,  NAUTICAL Kids delivers stability,  safety, and maneuverability for those just learning to paddle and those looking to  take their skills to the next level.

iROCKER 2022 Media Kit - fig 13

INTRODUCING ULTRA

REENGINEERED FOR CONVENIENCE
An unbelievably lightweight design that travels with you everywhere.iROCKER
2022 Media Kit - fig 14

The ULTRA compact backpack is 50% SMALLER than all previous iROCKER and BLACKFIN models and also INCLUDES AN E-PUMP.iROCKER 2022 Media Kit - fig
15iROCKER 2022 Media Kit - fig 16

NAUTICAL KIDS

SMALL SIZE. MAXIMUM FUN.
The NAUTICAL board you know and love, now in a scaled-down package perfect for little riders!
Designed specifically for children, this inflatable paddle board delivers stability, safety, and maneuverability for those just learning to paddle and those looking to take their skills to the next level.

AVAILABLE COLORS

PADDLE WITH US
i ROCKER INC.

3750 Cisco Drive West, Unit 3
Jacksonville, Florida 32220
PHONE: +1866-985-8367

HOURS: Monday–Friday: 9am-7pm EST
Saturday & Sunday: 8am-5pm EST
FACEBOOK
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