amazon Promo Codes Livestream Installation Guide

Promo Codes

 Promo Codes Livestream

What you need to know about featuring live-only promotions during an Amazon Livestream
Any time you add an item to your Amazon Live product carousel, the item will reflect any special offers for the item, including any limited-time deals, coupons, or price promotions. Amazon Live also gives creators the ability to offer special live-only promotions. These are savings that are only available in the Amazon Live product carousel
when the stream is live.

NEW! Creators can now add multiple promo codes to live streams.

What do promo codes look like during your Livestream?
Shoppers will see a banner during the Livestream while it is life with the relevant information about the promo code. When a shopper clicks on the ‘Claim’ button, the promo is automatically applied at checkout for eligible items. After your Livestream ends, promo codes are no longer available.

How influencers can find a promo code

Influencers are not able to create their own promo codes. Instead, they can find existing ones from brands to feature in their live streams. To find currently available promo codes, sign-in to Associates Central and click on Promotions > Amazon Promo Codes. Use the filter to find items with promo codes that you can feature in your live streams. You will need the alpha-numeric code to have the promo code appear in the Amazon Live Creator app.
Note: At this time, influencers can only share a percentage of promotions in live streams.

How brands can create social media promo codes

Seller Central

1. Sign in to seller central and navigate to Advertising > Promotions.
2.  Select the ‘Social Media Promotion Code’ option.
3.  Follow the prompts to create, including adding products that are eligible for the promo code.
4. Add the social media promotion code to the Amazon Live Creator app. Ensure the right products that are eligible for the promotion are in the carousel.

Vendor Central

1.  Sign-in to Vendor Central, and navigate to Merchandising > Promotions.
2.  Select ‘Create campaign’ and then select ‘Create a promo’
3.  Follow the prompts to create, including adding products that are eligible for the promo.
4.  Add the promotion code to the Amazon Live Creator app. Ensure the right products that are eligible for the promotion are in the carousel.

Note: At this time, brands can only share a percentage off promotions in livestreams

How to use promo codes during a Livestream

To use promo codes during your livestream in the Amazon Live Creator app, you will need the alphanumeric 6-8 digit promo code (i.e. 10AMZNLIVE). Ensure that the promo code is active, and that you know which products that the promo code is eligible for. Follow the steps to add the code to the Amazon Live Creator app.

1. Create a new Livestream. Add the eligible products for the promo code to the stream.
2.  Under ‘Engage with viewers’, select ‘Add’ next to ‘Promo Codes’. Here, add the 6-8 digit promo code and hit save. If you are adding multiple promo codes, add them at the same time but separated with a space and a comma (i.e., 10AMZNLIVE, 11AMZNLIVE).
3.  Click ‘Preview’. You will see a toggle to show or hide each promo code.

Note: When streaming with multiple promo codes, settings default to ‘hide promo codes’ when you go live. Make sure to toggle between promo codes when featuring the associated products.

You can find more information about Promo Codes in our FAQs. Also, don’t forget to review and follow the Amazon Live Community Policy
© 2020 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon Advertising, Amazon.com, and the Amazon logo are registered trademarks of Amazon.com, Inc. or its affiliates.

References

• . Spend less. Smile more.
• amazon.com/b/?node=19290398011&ref=alc-nav#promo-code
• Amazon.com: Amazon Live Creator Community Policy: Video Shorts

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