VEVOR Foldable Portable Pet Playpen 36x36x23 User Guide

June 15, 2024
VEVOR

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1. Product Introduction–Pet Playpen Categories

|

Appearance

| Scenes to be used| Use|

Market capacity situation

---|---|---|---|---

Pet Playpen

VEVOR Foldable Portable Pet Playpen - a8

|

Training pet playpen

| | Suitable for use by multiple pets at the same time,
Large space, convenient for pets in the fence Sports Training;
| *Month market capacity: $652.6 10000
Monthly sales: 81939
Unit price: 79.6**

Foldable portable pet playpen

| | People who breed small and medium-sized pets, Take your dog on a short trip,
Easy to carry and easy to carry;
| *Month market capacity: $156.2 10000
Monthly sales: 48301
Unit price: 32.3**

Indoor safety fence

| | People who breed small and medium-sized pets,
For indoor use by a single pet, When the master leaves briefly,
Prevent pets from chewing on the sofa.
Temporary placement of pets;
| *Month market capacity: $182.8 10000
Monthly sales:  29626
Unit price: 61.7**

2. Product Introduction–Product Definition & Classification

1. Product definition
  • Product principle: Made of durable waterproof Oxford fabric,
  • breathable mesh curtains and reinforced with elastic iron wire;
  • foldable, no assembly required, light to carry and use;

Pull on elastic straps to open

Unfold palypen

Open pen and pull sides out and apart

Push sides outward until they snap into place

2. Application scenarios/main uses

Indoor
Rest, nap, isolation space

Beach and camping travel

Patio
Play space, isolation space

3. Product Composition
  1. Mesh sunshade
    Material: Oxford cloth
    Function: sunshade, preventing pets from escaping

  2. Side pocket for bottles
    Material: mesh nylon
    Function: Assemble chip panels

  3. Door
    Material: 230D nylon
    Function: pet entry and exit

  4. Storage bags
    Material: Oxford cloth
    Function: Placement of pet food and toys

4. Product type

Type/SPU

| Octagon| Hexagon| Round| Rectangle| Total
---|---|---|---|---|---

Product Image

| | | | |

Sales / 100000$

| 65.3| 5.3| 10.9| 10.6| 92.2
Sales proportion| 71%| 6%| 12%| 12%|

100%

Sales volume / set

| 13593| 1952| 2651| 2456| 20652
Sales proportion| 66%| 9%| 13%| 12%|

100%

Average price / $

| 48| 27| 41| 43|

45

3. User analysis

1. User portrait

Heavy

Compared with portable pet cages,
The pet fence is larger and lighter;

Immovable

Compared with pet houses,
The pet fence is removable and has better breathability;

Compared with pet bed tents,
More space for pet enclosures;

Foldable     Breathable       lightweight     Waterproof

1. Foldable and removable;
2. Good breathability;
3. Light and not burdensome;
4. Good waterproof performance;
5. Easy to clean

Target group 1: People traveling with pets on the beach and outdoors

Main purpose: Convenient for traveling with pets when traveling;

Usage scenarios: beaches, outdoor campsites; Core needs:

1. Lightweight and easy to move;
2. Sturdy and durable;
3. Breathable;
4. Easy to assemble

Target group 2: Dog mothers and dog babies

Main purpose: After the mother dog has given birth, it provides an independent space to enhance the sense of security;

Usage scenarios: courtyard, indoor;

core needs:

1. Sturdy and durable;
2. Breathable;
3. Easy to assemble;
4. Sufficient space;
5. Easy to clean;

Target group 3: Rabbits, ducks, guinea pigs and other adult non-climbing animals

Main uses: indoor and outdoor breeding;
Usage scenarios: courtyard, indoor;
core needs:

1. Sturdy and durable;
2. Breathable;
3. Easy to assemble;
4. Sufficient space;
5. Easy to clean;

Line to Line

|

Point to Point

---|---

(S)

|

Size: 29” 29” 15”

(M)

|

Size: 36” 36” 20”

(L)

|

Size: 46” 46” 23”

(XL)

|

Size: 55” 55” 30”

Suitable for pets up to 10 pounds and up to 12 inches/
Suitable for a mother cat + baby cat + cat litter tray + bowl

Suitable for pets up to 25 pounds and up to 16 inches/
Suitable for cat parents + cat babies + cat litter tray + bowl

Suitable for pets under 50 pounds and under 18 inches/
Suitable for 4 adult cats + baby cats + cat litter tray + bowl + cat nest

Suitable for pets up to 75 pounds and up to 25 inches/
Suitable for 3 adult poodles + bowl

4. Product analysis

1. Details of improvement

Robustness

1.Double stitch sewing technology
Enhance toughness and not easy

2.600D Oxford cloth, 230D nylon
Thickened fabric is stronger

3.Use support poles with protective posts
Protective column prevents the support rod

VEVOR Foldable Portable Pet Playpen - h3

4.Free grounding nail
Increase contact with the ground and enhance firmness


Anti-escape

1.Use locking zippers
Prevent pets from opening the zipper and escaping

2.Zippered top lid
Prevent pets from escaping from the top


Easy to clean

1.Zippered bottom
Easier to rinse the bottom

  1. Detachable and washbale bottom
    making it easy for cleanups

2.Waterproof material fabric
Waterproof material, easy to wipe clean

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