HANSER Native Ad User Guide

Table of Contents

Guidelines for Creating a Successful Native Ad:

Language: All text elements should be in German.
Title: Meaningful title within 60 characters.
Teaser: Key message within 160 characters.
Copy Text: Impart knowledge, up to 2,500 characters. Avoid marketing buzzwords, prefer factual details.
Image: Provide in three versions: 1200×675, 1200×627, and 627×627 pixels. Avoid text/logos within the image.
Company Logo: Provide in 500×500 pixels.
Target URL: Link to your website for more information.

Data Transfer Guidelines:

Pictures: Supply as jpg or gif files. Include order and associated text.
Text: Supply as MSWord files. Email all content to media@hanser.de per schedule on your PO.

Frequently Asked Questions

Q: Can I use English text elements in the Native Ad?
- A: It is recommended to use German text elements, except for kunststoffe-international.com.
Q: What is the maximum length for the title and teaser?
- A: The title should not exceed 60 characters, and the teaser should be within 160 characters.
Q: What are the recommended image sizes for the Native Ad?
- A: The image should be provided in three versions: 1200×675, 1200×627, and 627×627 pixels.

The Native Ad is the exclusive format to present your contents. The placement on the homepage will call a maximum of attention.

Minimum 300 guaranteed readers
Placement on homepage
SEO: keyword tagging according to our keyword list (please use pdf form)
Article displayed according to keywords in machting channels and as related content
Article linked to your company entry
Article with one image
3 downloads (pdf)
3 links to your website within the copy text
Optional: 1 picture gallery up to 5 images within the article (surcharge)

To create a successfull native ad, we would like to give some advice and provide technical specifications.

Language

Please consider that we run all our websites in German except kunststoffe-international.com. Therefore, we strictly recommend to provide all text elements in German as well.

Title

Teaser

The teaser should target the key message of your topic and not exceed a max. of 160 characters.

Copy text

Impart knowlege to the user and provide information useful for his daily business. The copy text is up to 2,500 characters. By our experience, the user honors a style of writing like an expert editor avoiding marketing buzz words.
Prefer facts and details illustrating your topic.

Image

The image will be displayed in various formats and croppings depending on the different teaser placements on the website. We strongly recommend not to use text and / or logos within the image since that might be cropped.
Please provide the image in the following three versions: 1200×675, 1200×627, and 627×627 pixels

Company logo

Target URL

Native Ad

Data transfer

Pictures: Please always supply your pictures as jpg or gif files and identify the order and associated text (captions, copyright, etc.)
Text: Please supply your text as MSWord files.
Please e-mail all content to media@hanser.de according the schedule on your PO.