HANSER Native Ad User Guide

August 27, 2024
HANSER

HANSER Native Ad

Product Specifications

  • Format: Native Ad
  • Presentation: Exclusive format for presenting contents
  • Placement: Homepage for maximum attention

Product Usage Instructions

Guidelines for Creating a Successful Native Ad:

  1. Language: All text elements should be in German.
  2. Title: Meaningful title within 60 characters.
  3. Teaser: Key message within 160 characters.
  4. Copy Text: Impart knowledge, up to 2,500 characters. Avoid marketing buzzwords, prefer factual details.
  5. Image: Provide in three versions: 1200×675, 1200×627, and 627×627 pixels. Avoid text/logos within the image.
  6. Company Logo: Provide in 500×500 pixels.
  7. Target URL: Link to your website for more information.

Data Transfer Guidelines:

  • Pictures: Supply as jpg or gif files. Include order and associated text.
  • Text: Supply as MSWord files. Email all content to media@hanser.de per schedule on your PO.

FAQ

Frequently Asked Questions

  • Q: Can I use English text elements in the Native Ad?
  • Q: What is the maximum length for the title and teaser?
    • A: The title should not exceed 60 characters, and the teaser should be within 160 characters.
  • Q: What are the recommended image sizes for the Native Ad?
    • A: The image should be provided in three versions: 1200×675, 1200×627, and 627×627 pixels.

The Native Ad is the exclusive format to present your contents. The placement on the homepage will call a maximum of attention.

Features

  • Minimum 300 guaranteed readers
  • Placement on homepage
  • SEO: keyword tagging according to our keyword list (please use pdf form)
  • Article displayed according to keywords in machting channels and as related content
  • Article linked to your company entry
  • Article with one image
  • 3 downloads (pdf)
  • 3 links to your website within the copy text
  • Optional: 1 picture gallery up to 5 images within the article (surcharge)

Guideline for your creation

To create a successfull native ad, we would like to give some advice and provide technical specifications.

Language

  • Please consider that we run all our websites in German except kunststoffe-international.com. Therefore, we strictly recommend to provide all text elements in German as well.

Title

  • The title should be meaningful and not exceed a max. of 60 characters.

Teaser

  • The teaser should target the key message of your topic and not exceed a max. of 160 characters.

Copy text

  • Impart knowlege to the user and provide information useful for his daily business. The copy text is up to 2,500 characters. By our experience, the user honors a style of writing like an expert editor avoiding marketing buzz words.
  • Prefer facts and details illustrating your topic.

Image

  • The image will be displayed in various formats and croppings depending on the different teaser placements on the website. We strongly recommend not to use text and / or logos within the image since that might be cropped.
  • Please provide the image in the following three versions: 1200×675, 1200×627, and 627×627 pixels

Company logo

  • Please provide your logo in 500×500 pixels.

Target URL

  • Link to your website for further information.

Design guideline

Native Ad

More Information

Data transfer

  • Pictures: Please always supply your pictures as jpg or gif files and identify the order and associated text (captions, copyright, etc.)
  • Text: Please supply your text as MSWord files.
  • Please e-mail all content to media@hanser.de according the schedule on your PO.

References

Read User Manual Online (PDF format)

Read User Manual Online (PDF format)  >>

Download This Manual (PDF format)

Download this manual  >>

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