HANSER Native Ad User Guide
- August 27, 2024
- HANSER
Table of Contents
HANSER Native Ad
Product Specifications
- Format: Native Ad
- Presentation: Exclusive format for presenting contents
- Placement: Homepage for maximum attention
Product Usage Instructions
Guidelines for Creating a Successful Native Ad:
- Language: All text elements should be in German.
- Title: Meaningful title within 60 characters.
- Teaser: Key message within 160 characters.
- Copy Text: Impart knowledge, up to 2,500 characters. Avoid marketing buzzwords, prefer factual details.
- Image: Provide in three versions: 1200×675, 1200×627, and 627×627 pixels. Avoid text/logos within the image.
- Company Logo: Provide in 500×500 pixels.
- Target URL: Link to your website for more information.
Data Transfer Guidelines:
- Pictures: Supply as jpg or gif files. Include order and associated text.
- Text: Supply as MSWord files. Email all content to media@hanser.de per schedule on your PO.
FAQ
Frequently Asked Questions
- Q: Can I use English text elements in the Native Ad?
- A: It is recommended to use German text elements, except for kunststoffe-international.com.
- Q: What is the maximum length for the title and teaser?
- A: The title should not exceed 60 characters, and the teaser should be within 160 characters.
- Q: What are the recommended image sizes for the Native Ad?
- A: The image should be provided in three versions: 1200×675, 1200×627, and 627×627 pixels.
The Native Ad is the exclusive format to present your contents. The placement on the homepage will call a maximum of attention.
Features
- Minimum 300 guaranteed readers
- Placement on homepage
- SEO: keyword tagging according to our keyword list (please use pdf form)
- Article displayed according to keywords in machting channels and as related content
- Article linked to your company entry
- Article with one image
- 3 downloads (pdf)
- 3 links to your website within the copy text
- Optional: 1 picture gallery up to 5 images within the article (surcharge)
Guideline for your creation
To create a successfull native ad, we would like to give some advice and provide technical specifications.
Language
- Please consider that we run all our websites in German except kunststoffe-international.com. Therefore, we strictly recommend to provide all text elements in German as well.
Title
- The title should be meaningful and not exceed a max. of 60 characters.
Teaser
- The teaser should target the key message of your topic and not exceed a max. of 160 characters.
Copy text
- Impart knowlege to the user and provide information useful for his daily business. The copy text is up to 2,500 characters. By our experience, the user honors a style of writing like an expert editor avoiding marketing buzz words.
- Prefer facts and details illustrating your topic.
Image
- The image will be displayed in various formats and croppings depending on the different teaser placements on the website. We strongly recommend not to use text and / or logos within the image since that might be cropped.
- Please provide the image in the following three versions: 1200×675, 1200×627, and 627×627 pixels
Company logo
- Please provide your logo in 500×500 pixels.
Target URL
- Link to your website for further information.
Design guideline
Native Ad
More Information
Data transfer
- Pictures: Please always supply your pictures as jpg or gif files and identify the order and associated text (captions, copyright, etc.)
- Text: Please supply your text as MSWord files.
- Please e-mail all content to media@hanser.de according the schedule on your PO.
References
Read User Manual Online (PDF format)
Read User Manual Online (PDF format) >>