NU SKIN AP-24 Whitening Fluoride Toothpaste User Guide
- June 5, 2024
- NU SKIN
Table of Contents
NU SKIN AP-24 Whitening Fluoride Toothpaste
Nu Skin has created these guidelines to ensure that opportunity claims made by Brand Affiliates are truthful and not misleading. The principles within this document are designed to promote compliance with applicable laws and regulations, as well as to assist Brand Affiliates in enhancing Nu Skin’s reputation
OPPORTUNITY TESTIMONIALS
Generally speaking, an opportunity testimonial is any claim, express or implied, that conveys 1) a level or range of actual/ potential earnings, 2) lifestyle purchases that are related to income earned, 3) scenarios of hypothetical or possible sales/ income, or 4) the achievement or receipt of other company incentives, including success trips. Opportunity testimonials can take various forms, including social media posts, presentation slides, videos, verbal communication, and any other medium through which the opportunity is discussed or presented.
Opportunity testimonials should not make or imply any claims regarding the opportunity that are false or misleading or that are otherwise in violation of our Policies and Procedures. Opportunity testimonials should describe how the Nu Skin business has positively impacted your life, while representing typical results that most Brand Affiliates could expect to achieve.
- Include your name and market.
- Disclose that you are a Nu Skin Brand Affiliate.
- Provide the company’s most recent Brand Affiliate Compensation Summary with any claims regarding bonus commissions.
- Comply with all requirements of the Policies and Procedures.
- Be on point and concise.
Nu Skin Key Messaging Principles
TODAY’S AUDIENCES CAN BE SKEPTICAL ABOUT PRODUCT CLAIMS, OPPORTUNITY CLAIMS,
THE DIRECT SELLING INDUSTRY AS A WHOLE, AND THEIR ABILITY TO THRIVE IN THIS
BUSINESS MODEL.
KEEP THEIR PERSPECTIVE IN MIND WHEN COMMUNICATING WITH THEM .
BECAUSE THEY OFTEN THINK
MESSAGES ARE…
| ALWAYS TAKE CARE TO…
---|---
“Too good to be true”
|
KEEP IT REAL
be straightforward and don’t overstate
“Too little information”
|
BACK IT UP
Provide specifics that alleviate concerns
“Too much too soon”
|
EASE THEM IN
Meet your audience where they are today
INCOME CLAIMS
To provide complete information and realistic expectations concerning the opportunity associated with being a Brand Affiliate, all claims regarding bonus commissions must comply with these guidelines:
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Claims must be accurate and not misleading.
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Claims must be based on your actual experience or bonus commissions and cannot exceed the averages found in the Brand Affiliate Compensation Summary.
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Claims or representations of retail profits cannot be used.
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You must provide the most recent Brand Affiliate Compensation Summary in immediate proximity to any explicit or implied claims regarding bonus commissions. Alternatively, you may provide the company-approved disclaimer below* with a link to the most recent Brand Affiliate Compensation Summary.
Generating sales compensation as a Brand Affiliate requires considerable time, effort, and dedication. Success will also depend upon your skills, talents, and leadership abilities. There is no guarantee of financial success and results will vary widely among participants. A complete summary of earnings at each level in the Sales Compensation Plan can be found at: https://www.nuskin.com/content/dam/global/library/sept2021/ca-compensation- summary.pdf -
These appropriate disclosures must be provided in connection with meeting presentations, social media posts, written materials, and any other place where earnings are discussed or otherwise presented.
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You must clearly indicate that compensation earned does not represent profit, as Brand Affiliates may incur expenses in the promotion of the business.
- DO NOT make representations or claims regarding total sales revenue and/or gross sales for your account or those in your upline/ downline.
- DO NOT make any claims regarding the amount of time required to reach specific titles or compensation levels.
- DO NOT exhibit actual or facsimile checks from Nu Skin, including screen shots of earnings or statements.
- DO NOT offer or imply any guarantee of success or income, including guarantees related to following a system or providing hypothetical earnings.
APPROVED CLAIMS
LIFESTYLE AND INCOME CLAIMS
- DO NOT use images of yachts, private planes or jets, high-end luxury cars, homes, or similar items to make or imply claims regarding bonus commissions as only a few Brand Affiliates earn enough to afford these items solely through the Nu Skin opportunity.
- DO NOT make claims or imply that the opportunity can help pay for things like groceries, children’s activities, medical expenses, car/house payments, or childcare.
- DO NOT reshare, retweet, or “like” items inconsistent with these guidelines.
- DO NOT encourage people to quit jobs or school, take out loans, or incur debt.
Discussions of the Nu Skin opportunity must emphasize the importance of developing customers and selling product to create a healthy business.
APPROVED OPPORTUNITY CLAIMS
The following terms, and terms with similar meaning, do not accurately reflect the income opportunity for most affiliates and may not be used:
- passive income
- residual income
- replacement income
- financial freedom
- time freedom
- recurring income
- unlimited income potential opportunity for all
- part-time or full-time income
The following terms, and terms with similar meaning, may only be used in compliance with these guidelines and in a context that is not misleading:
- flexible schedule
- time flexibility
- leveraged income
- supplemental income
- work independently
Nu Skin wants Brand Affiliates to emphasize all aspects of the business, not just the ability to make a little extra income. Keep it real by making sure people know they can have the opportunity to own their own business, build leadership skills and abilities, share best-in-class products, be part of a Force for Good culture, and build relationships with others interested in health and wellness… and don’t forget the experiences, including the opportunity to earn and qualify for Success Trips!
APPROVED CLAIMS
IMPROPER CLAIMS
I can help two more mamas work from home with me this month! Here’s what Im currently working on – Pick a number! Which one would you want most!
- Earn an extra $500
- Go on a CRUISE this year
- Pay off a credit card
- Be a stay at home parent
- Save for your children’s college
- Take your family to Disney
- Give back to the community
- Fire your boss
- Upgrade your iPhone
- Cover the cost of childcare
- Hire a housekeeper
- Pay off your car
- Never wake up to an alarm again
- Pay cash for a new car
- Pay off your mortgage
- Give back to your parents