samsara AI Intelligent Dash Cams for Fleets Instruction Manual
- June 1, 2024
- Samsara
Table of Contents
AI Intelligent Dash Cams for Fleets
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Specifications
- Product Name: Samsara AI Dash Cams
- Manufacturer: Samsara
- Features: AI-powered dash cams for video-based safety
programs
Product Information
Samsara AI Dash Cams are designed to enhance safety and
efficiency in fleet management through advanced AI technology. The
dash cams provide real-time video monitoring, intelligent alerts,
and driver behavior analysis to improve overall safety and
productivity.
Product Usage Instructions
01 – Program Design
Define your safety program goals and create an implementation
plan. Ensure alignment with stakeholders and unions if necessary.
Use resources provided for a smooth installation and gain driver
buy-in for successful program adoption.
02 – Installation and Configuration
Configure the dashboard, enable event detection, and in-cab
alerts. Incorporate privacy considerations into the program and
streamline the installation process. Assign drivers to vehicles
effectively to ensure accurate data collection.
03 – Training and Communication
Communicate transparently with all stakeholders and build trust.
Train core team members, managers, and drivers on the proper use of
the dash cams. Establish consistent driver coaching processes for
ongoing improvement.
FAQ
Q: What features do the Samsara AI Dash Cams offer?
A: The dash cams provide real-time video monitoring, intelligent
alerts, and driver behavior analysis to enhance safety and
productivity.
Q: How can I ensure successful adoption of the safety
program?
A: Define clear goals, communicate effectively, provide
training, and involve stakeholders in the process to ensure
successful adoption of the program.
“`
Best Practices for Building a Video-Based Safety Program
with Samsara AI Dash Cams
A CHANGE MANAGEMENT GUIDE
Introduction
Implementing any new technology can be daunting, whether you’re introducing it
for the first time or switching
providers. When building a video-based safety program, there are a lot of
factors to consider–from installation to training, coaching, rewards, and
beyond. Perhaps nothing is more important than ensuring that drivers feel
informed and engaged, so the program is a positive addition to your company’s
culture. In this guide, we’ve distilled change management best practices and
learnings from our most
successful customers. You can follow this four-step playbook or adapt it to
your needs. Whether you’re already a Samsara customer or are learning about
Samsara for the first time, keep reading to see how we can help you build
a successful video-based safety program that delivers meaningful ROI for your
organization.
Samsara safety solutions
Video-Based Safety Samsara’s Video-Based Safety solution offers real-time
visibility with 360° HD video, video-based coaching workflows, AI-detected
safety events and voice coaching, and seamless, cloud-based video retrieval.
Vehicle Telematics Samsara’s Telematics solution offers a single command
center to streamline fleet management from the field to the back office. With
to-the-second GPS tracking, real-time vehicle diagnostics, ELD compliance, and
a modern mobile experience for drivers and admins, Samsara Telematics
transforms productivity, safety, and efficiency across your fleet.
Site Visibility Site Visibility is an onsite camera solution that uses AI-
detections, intelligent search features, and real-time alerts so customers can
proactively protect employees from onsite threats and extend safety programs
from the field to facilities.
ADDITIONAL SAMSARA SOLUTIONS
Apps & Driver Workflows Site Security Samsara Platform
ABOUT SAMSARA
Samsara is the pioneer of the Connected OperationsTM Cloud, which is a
platform that enables organizations that depend on physical operations to
harness Internet of Things (IoT) data to develop actionable insights and
improve their operations. Samsara operates in North America and Europe and
serves tens of thousands of customers across a wide range of industries. The
company’s mission is to increase the safety, efficiency, and sustainability of
the operations that power the global economy.
TABLE OF CONTENTS
4 phases of building a successful video-based fleet safety program.
01–Program design
Define your goals
7
Design an implementation plan
10
EXPERT ADVICE: Aligning with a union
11
KEY MILESTONES: Sample implementation timeline
13
Resources for a smooth installation
14
CHECKLIST: Tips for driver buy-in
16
CASE STUDY: Driver buy-in is key to achieving safety improvements
17
02–Installation and configuration
Configure your dashboard
19
CHECKLIST: When to enable event detection and in-cab alerts
25
CASE STUDY: Empower drivers to reduce unsafe behaviors
26
Incorporate privacy by design into your safety program
27
9 ways to assign drivers to vehicles
29
Streamline installation
32
03–Training and communication
Communicate transparently and build trust
35
Train your core team, managers, and drivers
39
CHECKLIST: Training your core team
40
Build consistent driver coaching processes
42
CHECKLIST: Tips for building an effective coaching process
44
CASE STUDY: Build a culture of safety with timely coaching
45
04–Program refinement
Build a proactive driver coaching program
47
Introduce a safety rewards program
53
Plan for continued training and communication
57
Measure improvements and maximize your ROI
58
CHECKLIST: How to measure the ROI of your video-based safety program 60
CASE STUDY: Reduce driver and onsite incidents while maximizing your ROI 64
4
How long does each phase take?
Every organization is different. How long each phase takes will depend on the
size of your fleet, complexity of your organization, and details of your
deployment–including whether you plan to use a thirdparty installer, have
unionized locations, or are replacing existing hardware. Keep in mind that
phases may also overlap.
EXECUTIVE SUMMARY
3 essential tips for a successful rollout.
We’ve helped thousands of organizations roll out dash cams successfully. Here
are our top three tips for a successful implementation.
01
Spend time getting driver and union buy-in early.
The NSTSCE studied what sets excellent fleet safety programs apart from the
rest. The answer? A shift from top-down control to bottom-up engagement. The
most effective fleet safety programs are initially led by management, but as
drivers and safety managers become more proactive and invested, their
engagement is what drives significant safety improvements. Our number one tip
for getting buy-in from drivers: share real dash cam footage that exonerated
drivers from not-at-fault incidents. See more tips for building genuine driver
buy-in on page 16.
02
Don’t turn on every feature at once.
It can be tempting to turn on every optional feature at once, such as in-cab
alerts. This can cause drivers and managers to become overwhelmed with the
dash cams before they’ve had a chance to see their benefits. For the first few
weeks, start with the basics, then introduce optional features in stages–while
communicating clearly which features will be enabled when. This can result in
more positive reception from drivers and higher long-term ROI. See our
checklist for when to enable optional events on page 25.
03
Introduce a rewards program.
79% of employees say they work harder when they feel recognized, and 83% say
that rewards make them feel more engaged with their job. Introducing a rewards
program to drivers at the same time as coaching can help with adoption and
engagement from the start. We recommend offering rewards (like bonuses,
plaques, gift cards, or company swag) based on the top Driver Safety Scores.
This doesn’t just incentivize safe driving– it also helps drivers directly
benefit from your program, too. See best practices for launching a rewards
program on page 53.
PRINT ME OR TEAR ME OUT
01
Program Design
IN THIS PHASE
· Define your goals
7
· Design an implementation plan
10
· EXPERT ADVICE: Aligning with a union
11
· KEY MILESTONES: Sample implementation timeline
13
· Resources for a smooth installation
14
· CHECKLIST: Tips for driver buy-in
16
· CASE STUDY: Driver buy-in is key to achieving safety improvements
17
PROGRAM DESIGN
Define your goals.
Goal-setting is widely accepted as a change management best practice, but
choosing the right goals for your safety program can be tricky. Read on to see
our best practices.
Establish a baseline.
It’s more effective to set goals when you understand your baseline of current
performance first. You may have captured safety benchmarking data during your
pilot. Many organizations who didn’t previously do a pilot treat the first few
weeks or months of their implementation as a pilot. The baseline data you
gather during this period can be illuminating, providing newfound visibility
into your operations and potential areas of improvement, which may be
surprising or different from what you previously thought.
PRO TIP
Identify areas for improvement with the Safety Overview and Fleet Benchmarks
Report.
The Safety Overview is the hub for safety data, making it easy to understand
high-level trends, granular insights, and specific risk factors impacting your
Safety Scores. The Fleet Benchmarks Report compares your performance to
similar fleets, providing insight into how you’re trending relative to peers.
This report is a great tool for understanding what is truly an area for
improvement vs. what is already as good as or better than peers, so you can
set more informed goals.
7
PROGRAM DESIGN
Choose goals that are measurable and good indicators of long-term ROI.
Every organization is unique. However, good goals tend to meet two key
criteria: they are measurable and they are good indicators of long-term ROI
(meaning they will be impactful to your organization). Some common goals of
video-based fleet safety programs include:
Reducing at-fault collisions Lowering insurance premiums Eliminating not-at- fault claims
Improving CSA scores Increasing driver retention
PRO TIP
How do you determine a “good” goal?
Is your goal too ambitious? Will it be impossible to achieve? Our team can
help you set goals that make sense. Here are some results our customers have
achieved:
· Foundation Building Materials reduced crashes per million miles by 83%
· ArcBest reduced preventable accidents by 13% · Chalk Mountain Services
improved driver retention
by 15% · City of Memphis reduced distracted driving by 70% · RelaDyne reduced
the frequency of insurance
claims by 82% · Eurovia USA decreased no seat belt usage by 76%
8
PROGRAM DESIGN
Consider focusing on 2-3 high-risk behaviors.
According to the NSTSCE, 87% of all commercial motor vehicle crashes are the
result of driver behavior or driver error. After choosing your goals, identify
a few high-risk behaviors you’ll need to target in order to achieve those
goals. For example, if one of your goals is to reduce your at-fault collision
rate, you may want to target speeding, distracted driving, and tailgating (see
below). Pinpointing a few risky behaviors you want to target at this stage
will help you focus your driver coaching efforts later on.
High-risk behaviors to consider when goal-setting:
Speeding
For more than two decades, speeding has been involved in approximately one-
third of all motor vehicle fatalities. Speeding was a contributing factor in
29% of all traffic fatalities in 2021. (Source: NHTSA)
Distracted driving
Distracted driving is the leading cause of avoidable driving incidents. Truck
drivers who are distracted are 23.2 times more likely to be involved in a
crash or near-crash. (Source: FMCSA)
Tailgating
Tailgating is the leading cause of rear-end collisions, causing more than
1,700 deaths and 500,000 injuries per year. (Source: NTSB)
9
PROGRAM DESIGN
Design an implementation plan.
Aligning stakeholders around a clear plan ensures an efficient and successful
deployment. Read on to see our recommendations.
Align internal stakeholders.
Before diving into implementation, start by identifying your core team.
Because so many people care about safety, this list can be long; it may
include a project sponsor, technical lead, training lead, project manager, and
safety lead. If you’re replacing your ELD system in addition to rolling out
dash cams, your stakeholders may even include team members from different
departments, like maintenance or compliance.
At this stage, it’s important to identify a key decision maker. This person
will be responsible for making key decisions throughout your rollout–such as
what types of events should be coached and when–while taking into
consideration all perspectives. Samsara can recommend best practices
throughout your rollout, but it’s important to have a key decision maker
within your organization to ensure you always have a clear path forward.
Set up a weekly meeting with your core team to discuss these key decisions,
track progress, and ensure accountability with documented notes. Make sure to
also discuss roles, responsibilities, policies, and service-level agreements
(SLAs)–especially if you haven’t had a camera solution before–to help avoid
confusion and ensure accountability. Make attendance mandatory for important
program stakeholders (like safety and technical leads) and optional for
others. Even if they don’t always attend, it pays off to provide transparency
and visibility in the end.
If you have a large company or are not on the executive leadership team, it
may be helpful to identify an executive sponsor who can help evangelize the
value of the program. The change management consultancy firm Prosci has found
that “active and visible” executive sponsorship consistently ranks as the
number one contributing factor to successful change initiatives. Some of our
customers have seen success with creating videos that feature executives
explaining why the company is implementing a video-based program (or switching
to Samsara, if they had a different technology partner previously).
PRO TIP
Best practices for aligning stakeholders:
· Identify a core team, key decision maker, and executive sponsor
· Set up weekly check-ins · Agree on your goals upfront
10
PROGRAM DESIGN
EXPERT ADVICE
Aligning with a union: Tips from John Hamill, Teamsters Business Agent.
86% of leaders agree that unions are active in helping drivers be more
informed about privacy.
Expert bio 30 years of transportation management experience Knows how to build
dash cam programs that work for both companies and unions
Key Takeaways
· Approach the union early during the planning stages of your program
· If you’re not currently negotiating your union contract, work with the union
on a side letter or memorandum of understanding (MOU)
· Root your conversation in your shared goal of safety
· Use evidence and facts to show how dash cams can benefit drivers
” Before going to your drivers, get the union to buy in first. Not going to
the union first can lead to so many issues down the line…they may want to shut
down the initiative entirely. That can set a precedent that’s hard to
overcome.”
— JOHN HAMILL Teamsters Business Agent
11
PROGRAM DESIGN
Determine needs from third-party installers.
Decide if third-party installers are needed to deploy Samsara to your fleet.
Although Samsara’s hardware can be installed in minutes, coordinating
installation across a fleet with dozens or hundreds of vehicles and multiple
terminals can sometimes require logistical help. We partner with reliable
installers and hardware management partners who understand how to install our
hardware. Ask your Samsara Sales Representative for more information or help
getting in touch with an installation partner.
Create a timeline with key milestones.
Once you’ve aligned internal stakeholders and determined needs from partners,
Samsara’s implementation team can help you create a timeline that covers key
milestones. Keep in mind that the time it takes to complete each step can vary
depending on the size and complexity of your rollout. On the next page is an
example to give you a general idea of what this entails.
12
PROGRAM DESIGN
Sample implementation timeline.
How long each phase takes will depend on the size of your fleet, complexity of
your organization, and details of your deployment. Stages may also overlap.
Your Samsara Implementation Consultant can help you create a timeline
customized to your needs.
Kick off your workshop.
Configure your dashboard.
Begin your installation. Start your training. Complete your installation. Go
live.
Your Samsara Implementation Consultant can lead a program design workshop to
help define your goals and create your implementation timeline. Early
alignment is key to success; determine who your key decision maker is, what
your coaching process will look like, who will be responsible for different
processes, and how your safety policy will be updated and enforced.
Many of our customers begin configuring their dashboard settings before or
around the same time as installation, so they can determine what safety
settings are enabled and communicate this to drivers and managers in advance.
Our team can help consult and provide best practices for configuration,
including how to bulk-upload data, create custom admin roles, add Tags, set up
alerts, and more.
Hardware is shipped and installed (sometimes in batches), either via inhouse
technicians or a third-party installation partner.
Once your dashboard is configured and your hardware is installed, training
begins. Our team employs a “train the trainer” approach; we train your core
team first, so they are empowered with the information they need to train
their departments and drivers in the field. This helps instill accountability
and maximize long-term adoption.
If you have an existing system installed, determine whether a soft cutover
(running systems in parallel) or hard cutover (running one system at a time)
is the best approach based on your needs. Our team is available to help
evaluate what will work best.
Once installation, configuration, and training are complete, officially launch
your program. With the Samsara Academy, Help Center, frequent product training
webinars, and 24/7 support, you will continue to have support from Samsara.
13
PROGRAM DESIGN
Explore resources for a smooth installation.
Samsara’s Vehicle Gateways, AI Dash Cams, and HD Camera Connectors are
designed to be installed quickly and easily. For more information, visit
samsara.com/support, or check out the detailed installation guides below. ·
Vehicle Gateway · AI Dash Cam · HD Camera Connector
PRO TIP
How can you build a holistic safety program?
Samsara Vehicle Gateways, AI Dash Cams, and HD Camera Connectors are the
foundation of a successful video-based safety program. Samsara offers
additional solutions that can help you expand the impact of your safety
program across your fleet and field operations, including MEM, a mobile
management solution, and Site Visibility, an AI and cloud-connected site
cameras solution. Ask yourself the following questions: · How do I know if my
vehicles are operating efficiently? Harness telematics data to gain real-time
visibility
into vehicle health, performance, and security. Athens-Clarke County reduced
manual errors and decreased unsafe DVIRs by 56% as a result of digitizing
their paperwork with Samsara. · How can I ensure my drivers are not distracted
by technology in the cab? Restrict access to non-driving apps while drivers
are on the road with mobile device management. By deploying Samsara’s Mobile
Experience Management (MEM) and Video-Based Safety solutions, U.S. Logistics
Solutions lowered their preventable collision rates by 15% year-over-year. ·
How can I avoid putting my drivers and vehicles in risky conditions? Track
vehicle location, weather, and traffic conditions so you can communicate in
real-time with drivers and dispatch them out of harm’s way. ACV Enviro reduced
accident rates by 60% as a result of increased visibility across their fleet
and improved driver safety. · How can I monitor safety issues outside the cab
of my vehicle? Connect well-placed cameras for side, rear, and interior
visibility, ensuring 360° HD video coverage. Rasmussen Group saw a 25%
reduction in backup incidents as a result of installing HD Camera Connectors
due to increased visibility. · How do I know my workers are safe when they’re
not in a vehicle? Install site cameras within your worksite for better
visibility into potential onsite threats and operations hazards. Aunt Millie’s
has saved an estimated $1 million+ in injury claims after installing Samsara’s
Site Visibility across their worksites and reducing the time it takes to find
key incident footage from hours to just a few minutes.
14
PROGRAM DESIGN
Plan to update your safety policy.
Every organization is different and will have unique requirements for their
safety policy. Depending on your operations, your safety policy may include
details unrelated to dash cams, such as food handling guidelines or equipment
procedures. If you’re rolling out camera technology for the first time, it’s
critical that you update your safety policy before installing any hardware to
set clear expectations for your program. According to Samsara’s State of
Privacy in Physical Operations 2023, 99% of employees and drivers said that
clear policies–and communication from leadership– about how video will be used
would ease privacy concerns. “One of the biggest objections to cameras is the
concern that they will be used unfairly or in a punitive way,” said John
Hamill, Business Agent at the Teamsters. “A lot of the time this is simply
because the company doesn’t have a clear and concise policy that says, `If you
do this, this is what happens.'” Consistently following through on your policy
is just as important as (if not more important than) the policy itself.
“Following agreed-upon policies and procedures to the T is what really creates
trust and drives that culture of safety,” said Hamill. “The biggest mistake
that companies make is lack of a clear and concise policy, and then lack of
consistency in following through on that policy.”
PRO TIP
What should you add to your safety policy?
How you update your safety policy will depend on your unique culture and
requirements. For sample dash cam policies, reach out to your Samsara Account
Representative. · Explain how the dash cams will (and will not) be used,
including what the dash cam can and cannot do,
when it will be recording, and what features will be enabled. · Explain what
the dash cams will be recording and how those recordings will be stored. ·
Detail exactly how and when coaching will occur, so drivers know what to
expect. · Consider creating a “tiered system” based on the seriousness of
infractions, including a “zero tolerance”
policy for illegal activities and a strike (or point) system for lesser
infractions. · Clearly outline the process for disciplinary action, so it’s
clear what will result in training or coaching, and
what will result in progressive discipline.
15
Tips for driver buy-in.
Communicate with employees at the very beginning.
Both employees and your organization benefit from the use of dash cams, and
articulating those benefits early and often can drive buy-in. For drivers,
dash cams can protect them in case of accidents or frivolous complaints and
keep drivers safe on the road. For organizations, dash cams can protect
against false claims and payouts and can streamline and personalize driver
coaching.
Proactively debunk myths through open communication.
It’s important for drivers to understand that dash cams will not be used to
micromanage or monitor them. Clearly communicate with your drivers to help
them understand what triggers an event, when footage is uploaded, what
features are activated or deactivated, who has access to footage and data, and
how and when the captured information will be used.
Lead by example and find an internal champion.
Show drivers you’re not afraid of the technology by installing a dash cam in
your own vehicle. Ask one or two drivers to test the dash cams, too, and ask
them to share their experiences with other drivers.
Showcase real exoneration footage to demonstrate the impact.
Exoneration is the most powerful way to get skeptical drivers supportive of
dash cams. If you have an example of a near miss or not-at- fault collision
that was captured by a dash cam, share the footage with all of your drivers.
Launch a comprehensive rollout plan to avoid making employees feel targeted.
Installing dash cams in some vehicles and not others can sometimes cause
frustration–instead, focus on a streamlined rollout for your entire fleet.
Communicate your planned rollout at all levels, include top and middle
management, and avoid using dash cams to micromanage drivers.
Create a safety policy with clear coaching expectations.
Build a culture of safety by partnering with drivers. Consider implementing a
safety policy that includes a tiered system based on the seriousness of
infractions, clear coaching guidelines, and consistent disciplinary actions.
Offer incentives and rewards–and follow through.
After establishing your coaching processes and allowing drivers to see their
rankings via the Driver App, consider introducing a safety-based rewards
program. Rewards like gift cards or company swag help drivers benefit from the
dash cams, too.
Start with In-Cab NudgesTM and enable optional features in stages.
It can be tempting to enable every optional feature–like in-cab alerts for AI
events–at once. This can be overwhelming for drivers. Start with InCab Nudges;
these in-cab alerts enable drivers to self-correct behaviors on the road
before the event is uploaded to the Safety Inbox for manager review, helping
ease driver concern that footage of their driving is being sent to their
superiors. For the first few weeks, keep the rest of the optional features
toggled off as drivers get used to In-Cab Nudges, then introduce them in
stages.
Consider offering camera covers.
Consider offering removable camera covers that drivers can use to block the
dash cam lens when needed, such as when going onsite to government locations.
Camera covers can make drivers feel more comfortable–especially those who use
a sleeper berth. Plus, proactively offering a removable camera cover minimizes
the chances that a driver will obstruct or permanently damage the hardware.
Learn more about addressing driver privacy concerns in our privacy setting
tips.
PRINT ME OR TEAR ME OUT
PROGRAM DESIGN
CASE STUDY–FOUNDATION BUILDING MATERIALS
Driver buy-in is key to achieving safety improvements.
Foundation Building Materials (FBM) is one of North America’s leading
distributors of building materials. As FBM has grown, the team has focused on
scaling safety programs along with their operations.
Previously, FBM didn’t have visibility into driver behavior or means to build
a robust safety program, so they decided to install Samsara AI Dash Cams in
their fleet.
Getting driver buy-in was a critical part of the deployment process. To build
trust with drivers, FBM showed them how video-based safety could lead to
exonerations. “Driver buy-in came when they could see that cameras would be
good for them,” said Tom Fischbeck, Regional VP, Pacific South Region. “Dash
cam footage and location data gave us concrete proof that they weren’t at
fault or even in the same area where an incident was reported.”
With Samsara, FBM has realized a range of benefits, including more than
$100,000 in estimated savings from driver exonerations. Moreover, Samsara
Driver Safety Scores provide insights that FBM can use to recognize drivers,
boosting the company’s efforts to create a culture of safety.
“In one region, there’s a Top Dog competition where any driver with a Safety
Score over 98 for the month gets a really nice YETI cooler,” said Fischbeck.
Today, FBM’s drivers report that Samsara helps them be safer by increasing
their self awareness, ultimately leading to a decrease in crashes.
KEY TAKEAWAYS
· Connect real-time telematics data and AI Dash Cam footage for driver
exoneration.
· Encourage driver buy-in with clear examples of benefits.
· Consider rewards and recognition foundational to a culture of safety.
17
02
Configuration and Installation
IN THIS PHASE
· Configure your dashboard
19
· Checklist: When to enable event detection and in-cab alerts
24
· Case Study: Empower drivers to reduce unsafe behaviors
26
· Incorporate privacy by design into your safety program
27
· 9 ways to assign drivers to vehicles
29
· Streamline installation
32
CONFIGURATION AND INSTALLATION
Tips for configuring your dashboard.
Many of our customers begin configuration before or around the same time as
installation, so they can determine what safety settings will be enabled and
communicate this to drivers and managers in advance. Below, we’ve included a
few of the most important steps.
Create admin roles, assign users, and configure privacy permissions.
Invite your core safety team and managers to Samsara via the Users and Roles
page. You will be prompted to choose a Role for each new user. Samsara offers
a variety of custom roles with different levels of access and permissions–
including roles with and without access to dash cam footage for privacy and
security purposes.
PRO TIP
Customize your admin roles.
In addition to the default admin roles, you can create custom admin roles with
unique levels of access to better fit the privacy and security needs of your
fleet. For example, you can control which admins can view and download
incident footage.
You can also provide granular permissions to users so that your admins can
only view video data relevant for their roles, such as “Dash Cam access only”
or “Safety Inbox access only.” These types of admin roles are customizable
from the Samsara dashboard settings.
Users & Roles
CHERRYL MARVEL GLENN RITCHIE HARRISON JONES CHANDRA VITA ALICE CHLOE
Dispatch for Entire Organization Read-only Admin for Entire Organization Read- only Admin for Entire Organization Full Admin for NA Division Full Admin for Entire Organization
19
CONFIGURATION AND INSTALLATION
Add drivers individually or in bulk.
Samsara makes it easy to “bulk upload” new driver accounts via a CSV file. You
can start by downloading our Sample Template CSV file (which contains each of
the columns you will need to fill in) via our Help Center.
PRO TIP
Use Tags to keep vehicles and drivers organized in your dashboard.
Tags can be used to segment and group data by asset type, driver teams,
region, customers served, business unit, and other relevant categories. This
makes it possible to quickly filter to find the information you need. You can
learn more about configuring user roles here.
Region 24
Add user to tag
Role
Edit
cherryl@autohauling.com Standard Admin
Edit
Remove
glenn@autohauling.com Standard Admin
Edit
Remove
Create safety-related admin alerts.
Alerts notify admins via SMS, text, email, or WhatsApp within minutes when
certain events happen. These notifications are helpful for taking timely
action on issues that you’ve identified as a priority for your program. Below
are a few of the safety-related triggers for which you can create an admin
alert. DRIVER & SAFE TY-REL ATED ADMIN ALERTS
· Unassigned Driving · Harsh Driving · Crash · Speeding · Policy violations
(i.e., Camera Obstruction or No Seat Belt) · Panic Button · Unsafe DVIR
D E V I C E H E A LT H A L E RTS · Dash Cam Disconnected · Camera Connector Disconnected · Disconnected Vehicle Gateway
20
CONFIGURATION AND INSTALLATION
Configure key safety settings for your organization’s goals.
Samsara offers a variety of different safety settings that you can customize
based on your organization’s unique operations and goals. After completing
installation, here are a few key safety settings to configure. Safety Score
Configuration: Samsara automatically calculates a Safety Score for each
individual driver and your overall fleet performance. You can customize how
Samsara calculates Safety Scores by setting specific weights for different
categories, including harsh driving, speeding, and inattentive driving. You
can also specify that defensive driving events positively influence Safety
Scores. See our recommended best practices for Safety Score Configuration on
the next page. Safety Score Target: You can set a target safety score for your
entire fleet from the Safety Settings. Your Safety Score Target will appear in
your Safety Overview on the Safety Score Trend Graph, where you will be able
to see progress toward your goal over time. Harsh Event Sensitivity: You’ll
automatically receive recommended harsh event settings based on your vehicle
type. With the Harsh Event Sensitivity settings, you can further adjust the
sensitivity for detecting different harsh events based on vehicle type. For
example, you can increase the sensitivity so that you get more events or you
can stop capturing certain harsh event types altogether.
21
CONFIGURATION AND INSTALLATION
Parking Mode: When enabled, the dash cam will record between one and 12 hours
after a trip has ended to aid in incident investigation and driver
exoneration. Configurable Speeding: Within Safety Settings, you can define
speed limit thresholds and duration through configurable speeding settings.
You can select whether speeding should be defined based on MPH/KMH or a
percentage over speeding relative to the posted speed limit. High Resolution
Video (HRV) Storage: Select a higher capacity type to increase the HRV
capacity using lower quality video. Capacity options are Standard (default),
Increased, or Extended. Use this setting to retrieve video from further in the
past for exoneration. Secondary Extended Video (SEV) Storage: When you enable
this setting, the HRV capacity decreases to allow more capacity for lower
quality SEV video. For example, if you have a front-facing AI Dash Cam with no
accessories and a Standard storage capacity type, the footage capacity reduces
from 43 hours to 20 hours with the SEV Storage setting enabled. Use this
setting to retrieve video from 300+ hours further in the past for exoneration.
PRO TIP
You can find any setting in seconds with our dashboard search shortcut.
It’s simple to search your entire Samsara dashboard with just a few
keystrokes. To search for what you want to find or navigate between your most
frequently used tabs, simply use your keyboard to press Control + K on a PC or
Command-K on a MacBook from any page when logged into cloud.samsara.com.
22
Best practices for Safety Score Configuration.
Safety Scores are a great way to measure driver and company performance and
track improvements over time. Samsara leverages data from mixed vehicle fleets
and uses this data to calculate benchmarks. You can use the default settings
to calculate the Safety Score or refine the calculation for specific driving
behaviors.
You may be wondering how to customize your settings. Below are our recommended
best practices for Safety Score Configuration. You can watch a comprehensive
how-to video here.
START BY ASKING YOURSELF
What’s important to your goals? What types of events and behaviors does
Samsara measure that you want to emphasize and have a larger impact on each
drivers’ score for coaching? For example, if your top priority is to increase
speeding awareness, you may want to increase the weight of the speeding
category.
What do you want the average score and range of scores to look like? Two
equally safe fleets could have a very different overall fleet Safety Score,
solely based on their score settings. Do you want an overall Safety Score of
around 90, with most drivers’ scores clustered around 10 points of that
average? Or do you want a lower overall average, with more spread between
drivers’ scores? In general, greater separation between drivers’ scores makes
identifying your high and low performers easier.
THEN TAKE THESE STEPS
Step 1: Familiarize yourself with safety behavior weights. Samsara
automatically applies a weight, or impact, to each safety behavior into the
following impact level categories: High impact to safety score, Moderate
impact to safety score, and
Low impact to safety score.
Step 2: Configure your Safety Score impact. Navigate to Settings (click the
gear icon) at the bottom of your Fleet menu to view dashboard settings. Within
Fleet settings, select Safety > Safety Score, and enable Safety Score
Configuration.
If you have not previously configured your safety score impact settings, click
Guided Score Setup and follow the guided on-screen prompts to confirm your
fleet composition and driver behavior priorities.
Step 3: Determine the weights to use in the Safety Score calculation. You can
calibrate the weights using your existing fleet data or assign the weight to
each behavior manually, then click Apply to save the changes. To review or
edit your fleet composition and priority settings, click Guided Score Setup.
For best results, calibrate your Safety Score configuration setup every 60
days to reflect changing priorities and goals for your organization.
Step 4: Use the Score Preview to see how adjustments will affect your overall
Safety Score. Once the adjusted weight is saved, the setting will apply to
both current and historical scores. Familiarize yourself with Samsara’s Driver
Safety Score intended use and best practices.
Safety Scores should be used primarily for coaching and training purposes and to help build a safety culture within your organization. Employment decisions, including but not limited to decisions involving hiring, termination, compensation, and route and hours assignments, should never be based on Safety Scores alone. Safety Scores should always only be one data point for an employment decision that is ultimately made by a supervisor or other employee.
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CONFIGURATION AND INSTALLATION
Enable optional event detections and alerts in stages.
Samsara AI Dash Cams offer the optional ability to detect safety events and
alert drivers to a variety of different safety events. For each of these
events, authorized users can enable detection (which will surface these events
in your Safety Inbox) and/or in-cab alerts (which will alert drivers to these
events in real time). It can be tempting to enable both safety event
detections and corresponding in-cab alerts at once. However, this can be
overwhelming for administrators and drivers–causing them to become frustrated
with the dash cams before they’ve had the chance to see their benefits. We
recommend you pilot each feature with a subset of drivers, collect feedback,
adjust settings, and then gradually roll out each feature in phases.
IN-CAB ALERT
Increase following distance
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Understand when to enable event detection and in-cab alerts.
EVENT TYPES
WHEN TO ENABLE DETECTION
This will automatically upload footage of these events to your dashboard.
WHEN TO ENABLE IN-CAB ALERTS
This will alert drivers to these events in real time.
Harsh driving
On by default.
Enable once you’ve fine-tuned sensitivity thresholds and once drivers are comfortable with the dash cams (2-3 weeks after installation).
Collision Risk (e.g. inattentive driving, tailgating)
Open Beta Features (e.g. no seat belt)
Enable once safety managers are comfortable using the Safety Inbox (2-3 weeks after installation).
Enable once you’ve established consistent coaching processes (4+ weeks after installation).
Enable on a subset of vehicles to test with while accuracy is reduced.
Enable only if you are comfortable with the accuracy and configurations. Otherwise wait until the event is out of Beta.
Beta Features
Customers interested in turning on Beta features will be testing features that
are still in development. They are encouraged to provide feedback to the
Samsara Product team.
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CONFIGURATION AND INSTALLATION
CASE STUDY–EUROVIA
Empower drivers to reduce unsafe mobile usage and increase seatbelt usage.
With a fleet of more than 2,000 vehicles moving between sites to support
roadway maintenance, it’s essential for Eurovia USA to ensure on-theroad
safety and protect their drivers. Eurovia USA suspected that unsafe in-cab
activity, specifically mobile usage, was causing an increase in incidents.
Eurovia USA also needed to ensure that seatbelts were being worn to protect
drivers from potentially serious injuries.
With Samsara’s Video-Based Safety solution, Eurovia USA is now able to take a
proactive approach to driver safety. Dual-facing AI Dash Cams bring artificial
intelligence (AI) into the cab to help drivers selfcorrect a range of
behaviors including mobile usage and seatbelt usage, preventing incidents
before they happen.
As a result of installing AI Dash Cams, Eurovia USA was able to significantly
improve in-cab safety. 30 days after turning on in-cab alerts for Mobile Usage
Detection, Eurovia USA saw an 80% decrease in mobile usage events. Similarly,
4 months after turning on in-cab alerts for No Seatbelt Detection, they saw a
76% decrease in no seatbelt events.
With Samsara, Eurovia USA has a technology partner experienced in change
management when implementing preventative technology like in-cab alerts.
Eurovia USA was able to achieve a seamless rollout by being transparent about
how Samsara AI Dash Cams work. For example, Eurovia USA held field workshops
to train drivers and leveraged Samsara resources–including this guide–to
educate their team on safety best practices.
As a result, Samsara’s Video-Based Safety solution empowered Eurovia USA to
move from a reactive to a proactive approach, building a truly world-class
safety program that empowers their drivers to take ownership of their coaching
experience. “Samsara helped us with being transparent on the why,” says Dubay.
“Why is safety so important? It’s about the drivers, first and foremost. The
cameras improve our drivers’ safety and wellbeing so they can stay on the
road.”
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KEY TAKEAWAYS
· When you first install your dash cams, be transparent with drivers about how
they work.
· Once drivers are comfortable with having a dash cam in their cab, enable in-
cab alerts in stages to maximize impact.
Incorporate privacy by design settings into your safety program.
Samsara’s Video-Based Safety solution is built with privacy in mind. As you
roll out your safety program and configure your AI Dash Cams, it’s important
to ensure your drivers and employees’ concerns about privacy are addressed
early, and that your safety program is configured to meet your organization’s
privacy needs. Reference the privacy features and settings below to ease
driver and union concerns on implementing safety technology:
TRANSPARENCY INTO DATA RETENTION & VISIBILITY Configurable data processing and
retention settings: Our customizable data retention settings for Dash Cam
image and video data, as well as DVIR data, give you greater control over how
your data is processed and retained. You can read more about how to enable and
configure your particular settings here. Limited data being captured and
retained: Our products limit the amount of data captured, and only record
footage in specific and customizable conditions. Dash Cams collect and store
around 40-120 hours of video footage using default settings and this footage
is overwritten on a continuous time loop. Camera footage is only sent to, and
saved on, the Samsara dashboard cloud if there is a safety event or an
authorized admin specifically requests certain available footage. Granular
user permissions: In addition to the default administrative roles available in
the Samsara dashboard, you can customize your own roles and permissions for
administrators. Using a custom role type and a tag in combination will limit
administrative access to the features allocated within their role, and to
manage or view the drivers, vehicles, and other devices assigned the tag.
Samsara also provides audit logs of user access for your recordkeeping and
compliance.
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CONFIGURATION AND INSTALLATION
PRIORITIZING DRIVER & COMMUNITY PRIVACY Configurable Safety Settings: Audio
recording, Camera ID, AI-based distracted driving features, and live streaming
are all disabled by default. You may choose to enable such features and
functionality for your organization. Identity Blurring: You can enable this
feature to obscure drivers, passengers, pedestrians, and license plates.
ADDITIONAL PRIVACY HARDWARE Privacy Button: The Privacy Button allows drivers
to easily turn location and GPS tracking on and off. Lens covers: Physical
lens covers can be used to easily block cameras at any time for driver
privacy. For lens covers, please speak to your Samsara Sales Representative.
PRO TIP
Data protection and security.
Our hosting infrastructure provider is ISO 27001 SOC Type II certified. We use
TLS 1.2 protocols and AES 256 encryption. We also conduct regular audits
pursuant to the Service Organization Controls (SOC 2) reporting process and
engage independent entities to conduct application, infrastructure, and
hardwarelevel penetration tests at least annually. More information on our
data protection and security practices can be found on our Security Website
and Security Trust Center.
PRO TIP
Data privacy and compliance considerations for Samsara cameras.
Samsara takes the following steps to maximize protection of privacy across our
camera lines:
Collect only the data we need to deliver business benefit; nothing more.
Limit data access to people who have a legitimate need to see the footage.
Protect your data from breaches, using world-class infrastructure.
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9 ways to assign a driver to a vehicle.
Samsara’s comprehensive driver assignment solution gives you complete
visibility into who is at risk behind the wheel, so you can coach the right
drivers, improve productivity, and create a seamless experience from the cab
to the back office. With nine ways to assign drivers to vehicles, Samsara
offers the flexibility to choose one or combination of methods that best suits
the needs of your fleet.
QR Code
Drivers scan the QR Code using the Dual-Facing Dash Cam to assign a trip. Can
be done via mobile or by printing the QR Code onto a paper badge.
Driver App
Drivers self-select a vehicle upon login to the mobile app.
Camera ID
By combining AI Dash Cam footage and advanced machine learning, the Camera ID
feature can learn to assign drivers automatically.
Driver ID Cards
Drivers tap a physical RFIDenabled card against an in-cab card reader.
Driver ID Tokens
Static Assignment
Drivers carry a physical key fob that automatically pairs with the Vehicle Gateway.
Managers can set persistent vehicle assignments per driver in the Samsara dashboard.
Manual Assignment
Managers can assign drivers when reviewing safety events in the dashboard.
API
Tachograph (Europe only)
Driver assignment data is connected from external systems to the Samsara dashboard.
Drivers insert their driver card into the vehicle’s tachograph.
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Not sure which driver assignment method is right for you?
Fleets in US & CA Driver App
Fleets in EU & UK Tachograph
Fleets Using Another System API
Fleets Not Subject to ELD
Fleets Changing Vehicles
· Static Assignment · Manual Assignment · ID Tokens
Fleets with High Driver Turnover
· QR Code · ID Card Readers · Camera ID
Fleets Using Mobile Devices Driver App
Fleets Using Another System API
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Leverage Samsara safety coaching workflows to maximize efficiency.
Follow our recommended coaching workflows, from driver assignment to manager-
led and virtual coaching, to streamline
and scale your coaching process. Learn more about how to build a proactive
driver coaching program here.
Driver
1. The driver signs in to their vehicle before the trip begins. Refer to the list of Samsara’s driver assignment methods.
2. AI Dash Cam triggers an in-cab audio alert and a safety event when risky driving behavior is detected.
6. The driver reviews the safety event’s video, incident details, and the coach’s comments.
OPTIONAL
If the driver requires additional coaching, the driver attends a managerled
coaching session.
7. The driver gains additional transparency on their own performance through Safety Scores in the Samsara Driver App.
Event Reviewer
(Can also be Safety Manager)
Coach
Safety Manager
HR Partner
3. The event is uploaded to the safety inbox for review and triaged to the relevant coach.
4. The coach prioritizes drivers to coach by reviewing Driver Safety Scores and the type of risky behavior(s) in the Coaching Queue.
5. The coach uses Driver Safety Scores and the driver’s history of risk factors to tailor the appropriate coaching method.
8. The coach reviews the Driver Performance Report to track driver Safety
Score improvements from coaching.
9. The safety manager reviews the Safety Overview, Driver Performance,
Coaching Performance, and Event Resolution Reports to measure and grow the
impact of safety.
10. The HR partner reviews and manages any escalations from the safety team.
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CONFIGURATION AND INSTALLATION
Streamline your installation
Once your team is aligned on an implementation plan, you can begin installing
your hardware. Below are a few tips for achieving a smooth installation with
minimal downtime.
Complete your installation plan.
Reference the implementation timeline you created to complete your
installation process. If in-house technicians will be installing your
hardware, make sure to check out our step-by-step installation guides.
Activate your hardware.
Once your hardware is installed, it’s easy to activate via your Samsara
dashboard. If you’re a new customer, you will receive an email with
instructions on how to activate your new devices. All you have to do is visit
samsara.com/activate, create an account, and follow the instructions online.
Once logged in, your devices will automatically activate. If you’re an
existing customer, you can activate a new device via your Samsara dashboard.
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CONFIGURATION AND INSTALLATION
PRO TIP
Increase installation efficiency with the Samsara Fleet mobile app.
For fleets with hundreds of vehicles, saving even just a few minutes when
installing each device really adds up. The installer experience in the Samsara
Fleet mobile app makes the installation process easier to coordinate, confirm,
and complete: · In the Samsara Mobile app, go to the “More” tab and tap
“Install devices.” · Scan the serial number of your Vehicle Gateway. From
there, you’ll receive prompts to validate that
everything is properly configured, including if you have the correct cables
for that specific vehicle. · Instantly calibrate your dash cam by capturing a
test image right in the mobile app. · If you’re working with a third-party
installer, the app offers an Installer role that enables partners to fully
install and activate devices without relying on administrators. “With the
installer experience, installation time went from 30 minutes to 10,” said
Bryan DaParma, President of Hometown Medical Transportation. That’s a 66%
decrease in installation time–a direct result of the workflow efficiencies
provided by the installer experience in the Samsara Fleet mobile app.
PRO TIP
Customize vehicle names to tell vehicles apart.
By default, Samsara will use the serial number of each Vehicle Gateway as the
name of the vehicle. However, you can change the name of any vehicle within
your Samsara dashboard, under Settings. Renaming is helpful for quickly
telling vehicles apart. Plus, renaming your vehicles now will make tagging
easier in the future, so you can further segment the data in your dashboard.
PRO TIP
Remotely check dash cam installation and placement with the Cameras Report.
Want to check whether your dash cams are aligned correctly and not
intentionally obstructed by drivers? Our Cameras Report provides a quick and
easy way for you to visually inspect all of your installed cameras and
identify any issues in road-facing or driver-facing camera visibility. On your
dashboard, click on Cameras to see the most recent still image captured from
each of your installed cameras at a glance.
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03
Communication and training
IN THIS PHASE
· Communicate transparently and build trust
35
· Train your core team, managers, and drivers
39
· CHECKLIST: Training your core team
40
· Build consistent driver coaching processes
42
· CHECKLIST: Tips for building an effective coaching process
44
· CASE STUDY: Build a culture of safety with timely coaching
45
COMMUNICATION AND TRAINING
Communicate transparently and build trust with your team.
Transparent communication is critical to successful change management. Read on
to see our best practices for building trust and fostering genuine buy-in on
your program, and uncover actionable insights from a survey of 600+ leaders in
The State of Privacy in Physical Operations 2023.
Survey drivers to hear their concerns.
Understandably, drivers may have concerns about how the dash cam technology
works and how it will be used. Surveying drivers can help you understand their
anxieties, build trust, and create communications tailored to your unique
culture.
Lead with transparency.
Effective employee communications can be done in a variety of ways and will
likely depend on your company culture and norms. However, many of our
customers have found that holding a company-wide meeting with a Q&A at the end
is a great way to get everybody on the same page. Having a senior executive
make an announcement or share an educational video can also help drivers see
the importance of your safety program.
Dispel myths early on.
Drivers often think dash cams will be used as “spying” devices to watch them
24/7–a misconception that is best to address early on. Before installing
hardware or announcing policy changes, build trust with drivers by being
completely transparent about how the technology works and exactly when and
what it records. In your communications, be specific about:
· When footage is automatically uploaded · Whether audio is being captured ·
Which features are activated · Which in-cab alerts are turned on
Communication is key to successful dash cam change management.
70%
Engage employees early: 70% of employees say they’re most engaged when senior
leadership communicates openly about changes.
96%
Address privacy concerns: 96% of executives pointed to open communication with
employees as a factor that would ease privacy concerns, including almost half
(49%) who said it would significantly ease privacy worries about how data is
being collected and used.
93%
Focus on how dash cams work benefit your drivers: 93% of customers report that
dash cams have not negatively impacted driver retention.
For a sample dash cam policy and driver notice memo, please reach out to your
Samsara Sales Representative.
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Come prepared with answers to common questions from drivers.
When are Samsara AI Dash Cams recording?
Dash Cams record when the vehicle is moving, the camera detects a certain
g-force, or the driver hits the panic button, as well as for a configurable
10+ minutes after a trip.
Dash Cams only collect and store around 40-120 hours of video footage
(depending on camera configurations) and this footage is overwritten on a
continuous time loop. The camera system cannot be live streamed by default.
Footage is generally only remotely accessed and sent to the Samsara dashboard
cloud when triggered by a harsh event (e.g., harsh braking, harsh
acceleration, fast cornering, or an impact). Alternatively, a fleet manager
may request a video clip for a specific vehicle at a specific time.
Footage may also be uploaded for AI-detected events (such as distracted
driving or tailgating) or other types of events (such as rolling stops) if
your organization has those features enabled.
Who has access to the footage?
Only authorized users can view, request, or download footage. Footage can be
downloaded and shared with external stakeholders, like police and insurance,
at the organization’s discretion.
Can drivers’ faces be blurred for privacy?
Organizations may choose to use Samsara’s optional Identity Blurring feature
from the Feature Management page, which obscures driver, passenger, and
pedestrian faces as well as license plates.
Can users request additional footage?
Authorized users can manually request footage from a dashcam for a specific
vehicle at a specific time so long as that footage has not yet been
overwritten. Dash Cams only collect and store around 40-120 hours of video
footage (depending on camera configurations) and this footage is overwritten
on a continuous time loop.
How do dash cams help drivers?
Video evidence is a great way to clear innocent drivers when they are blamed
in not-at-fault collisions or false claims. In the case of a dispute, inward-
facing cameras can prove that the driver was focused and not distracted,
protecting them from blame. Another way dash cams help is by keeping drivers
safe through preventative alerts and video-based coaching. Insurance companies
also support dash cams as risk reducers, and can facilitate quick settlements
for at-fault accidents. Ask your Samsara point of contact for driver-facing
materials, including a more detailed overview of how our technology works.
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COMMUNICATION AND TRAINING
Hold regular listening sessions with drivers.
One of the best ways to build buy-in is to ensure drivers’ concerns are heard
and addressed. If drivers feel like they don’t have a forum to voice questions
or suggestions, it can lead to frustration and undercut the efficacy of your
program. Consider holding regular listening sessions, either company-wide or
by terminal or region. Ask drivers to share any:
· Concerns about how the technology is being used · Questions about what the
dash cams can or cannot do · Suggestions for how to improve your program
Provide resources with more information.
Drivers may have additional questions about Samsara that they don’t feel
comfortable asking in-person. That’s why we’ve created driver-facing materials
that can be handed out during meetings or posted around your office or
terminals. Our AI Dash Cam Overview and FAQ for drivers can be helpful for
socializing Samsara before deployment. Your Samsara Sales Representative can
provide links to these documents.
PRO TIP
Use this brief video to introduce your drivers to the benefits of dash cams.
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COMMUNICATION AND TRAINING
PRO TIP
How should you talk about Live Streaming?
Samsara offers Live Streaming as an optional feature, which some organizations
find helpful for remotely training drivers. If you choose to enable Live
Streaming, make sure to communicate to drivers: · Audio alerts always notify
drivers when Live Streaming is initiated and ends. The alert says “Live stream
started” and “Live stream ended.” · These in-cab alerts cannot be turned off.
This means drivers will always know if and when a live stream
has been initiated and when it has ended. Before you enable Live Streaming,
Samsara recommends that you complete a Data Privacy Impact Assessment
(DPIA)–even if you have completed this assessment previously. This assessment
analyzes the potential for additional privacy risks to data subjects from live
streaming. It is also important to note that the use of our optional live
streaming and audio recording features may subject your organization to
certain privacy and wiretapping laws depending on the state you operate in.
Make sure to review this possibility with your own legal counsel and if
necessary, get consent from your drivers before using either feature. We
always recommend that our customers provide notice to their drivers and any
potential passersby of the possibility of recording. For example, a DPIA
assessment can determine: · Whether a specific privacy policy applies which
limits the use of live streaming to certain situations or by
certain managers. · Requirements for transparency notices, such as signage and
privacy policy updates, and informing drivers
and other road users that footage may be captured/live streamed in certain
situations. · Built-in limitations to live streaming, such as restrictions on
simultaneous viewing and monthly time limits. For a DPIA template, please
reach out to your Samsara Account Representative or contact sales. If you
choose to not enable Live Streaming, we recommend making it clear to your
drivers that your organization is not enabling this feature. Consider adding
this to your safety policy.
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COMMUNICATION AND TRAINING
Train your core team, managers, and drivers.
The key to training your team efficiently and successfully is to do it in
phases. At Samsara, we recommend a “train the trainer” approach; by empowering
your core team and managers first, they can then train your field staff and
drivers.
Empower your core team and managers first.
Before driver training, train your core safety team and managers first. (See
phase one for tips on identifying your core team.) If your safety managers are
headquartered in different locations, consider bringing them together for an
in-person training session to learn how to use Samsara. Our team can help by
providing virtual trainings. On the next page, find a helpful checklist of
basics to cover when training your core safety team.
PRO TIP
Consider the “waterfall” or “train the trainer” approach.
If you have a large safety team, consider taking a “waterfall” or “train the
trainer” approach to this first phase of training. Instead of training your
core team and managers at the same time, train your core team first, then have
them train your managers. This approach is particularly effective if you
previously completed a trial of Samsara and have people on your core team who
already know how to use the dashboard and have established consistent
workflows. Taking a “train the trainer” approach doesn’t just help with
efficiency at scale–it can also foster a greater sense of ownership across
your team, since managers may feel more brought into the process.
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Checklist for training your core safety team.
How you train your core safety team will depend upon how you plan to use
Samsara. These are the most important things your team should know how to do
in order to make the most of Samsara:
Setup Configure a new safety-related admin alert Managing existing alerts
Assign events to coaches Automatically send certain event types to Coaching
Set a Safety Score Target
Review safety events Review events in the Safety Inbox Update statuses Dismiss
events Add manual event labels
Coach drivers View your coaching queue Enter a Coaching Session and coach
drivers by behavior Mark behaviors as coached Capture signatures
Manage vehicle safety Review and resolve unsafe DVIRs
Investigate incidents and false claims Filter pages and reports by date
Download footage Request additional footage by date and time via Video
Retrieval Prove or disprove proximity to a locationbased claim via Proximity
Search
Measure safety improvements Analyze trends in the Safety Overview Identify
Risk Factors and Key Contributors in the Safety Overview Evaluate areas for
improvement with the Fleet Benchmarks Report
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COMMUNICATION AND TRAINING
Have managers train your field staff and drivers.
Once you’ve trained your managers (via the “waterfall” or “train the trainer”
approach, if you have a large team), they can then train your field staff and
drivers. Have your managers deliver the same trainings they received to your
drivers–emphasizing how to use the Driver App and how the dash cams will be
used.
Provide additional training resources.
In addition to virtual trainings, you may want to send your team followup
materials that they can reference on their own time. Samsara offers a variety
of learning formats–from virtual courses to live workshops–that can help get
your team up-to-speed quickly. Below are a few of our favorite training
resources:
Training Center: The Samsara Training Center is an online resource that
provides guided training paths and hundreds of short tutorial videos.
Help Center: Our online Help Center is a great resource for Samsara product
information.
Webinars: Learn how to use the latest features from Samsara product leaders
and get tips from our community of experts.
Newsletter: Every month, we send a newsletter highlighting helpful tips and
tricks as well as relevant industry news.
Customer Tips: Check out tips and tricks from Samsara super users and learn
how to get the most out of your Samsara products.
Samsara Academy: Want to learn more about maximizing your partnership with
Samsara? Visit Samsara Academy to learn how to get the most out of your Video-
Based Safety program.
Encourage consistent use and proactively solicit feedback.
The best way for your team to get familiar with Samsara is to start using it.
Sometimes, safety managers are wary of diving in because they aren’t sure what
to click on and are worried about accidentally deleting something. Encourage
them to explore the dashboard, and assure them that the platform will display
a warning message before anything is deleted. Actively solicit feedback and
encourage users to reach out to our team for support.
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PRO TIP
See the latest features with the What’s New feed.
Stay up-to-date with the latest features, improvements, and bug fixes from
Samsara–right within your dashboard. When logged in, click on your profile
icon, then select What’s New to scroll through recent posts about new
features. Our monthly newsletter also recaps new features.
COMMUNICATION AND TRAINING
Build consistent driver coaching processes.
Consistency is key to effective driver coaching. With Samsara, you can build
workflows that help you coach drivers consistently and effectively at scale.
Clarify roles, responsibilities, and SLAs.
Before you begin coaching drivers with Samsara, make sure to clarify your
team’s roles, responsibilities, and service-level agreements (SLAs). This will
help avoid confusion and ensure accountability, which are key to maintaining
fairness and consistency. Here are a few questions to consider:
· Who is responsible for reviewing events? · Within what timeframe should they
update the status of events? · Who is responsible for coaching drivers? ·
Within what timeframe should a coaching conversation with the
driver be held? · How will drivers be coached (in-person, via phone, etc.)?
The importance of consistent, video-based driver coaching.
87%
of commercial vehicle crashes are due to driver error.
52%
decrease in safety-related events when driver coaching is used in combination
with telematics and dash cams.
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COMMUNICATION AND TRAINING
Create and document scalable coaching procedures.
Once your roles, responsibilities, and SLAs are clearly defined, make sure to
document your coaching procedures so that managers and drivers know exactly
what to expect. Consider adding to your safety policy: · What events will be
coached vs. not · How and when coaching will occur · Any zero-exception
behaviors · A clearly-defined process for disciplinary actions See more tips
for updating your safety policy on page 15.
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Tips for building an effective, scalable coaching process
Learn more with quick video tips on safety and safety coaching here.
Familiarize drivers with coaches
Ensure coaches introduce themselves to drivers before reviewing safety-related
events. Even a virtual introduction can go a long way in fostering a friendly
relationship.
Proactively coach drivers with in-cab alerts
Samsara AI Dash Cams can detect and alert drivers to risky behaviors in real
time, helping prevent incidents before they happen. This means Samsara can
proactively coach drivers in the moments that matter–so events don’t happen in
the first place, and you have fewer events to review.
Create admin alerts for critical safety events
Set up admin alerts for a few behaviors you want to target (such as speeding)
to help your back office focus on what matters most.
Define a clear alert protocol
Clarify what should happen after a manager receives a safety-related admin
alert, so follow-up is clear and consistent. For example: after three
distracted driving alerts in the same trip, call the driver and ask them to
stop the vehicle.
Streamline events for coaching
You can set up certain events to go immediately into your coaching queue
without review. Samsara recommends that particularly risky events (such as
crashes) are configured to go straight to coaching.
Follow your safety policy
Define how and when coaching will occur in your safety policy–and always
follow those agreed-upon processes.
Automate coach assignments
Our automatic Coach Assignment feature can help streamline event review and
ensure accountability. Once a coach is assigned to a driver (or group of
drivers via Tags), their Safety Inbox events will be automatically assigned to
that coach by the end of the driver’s trip.
Provide 1:1 feedback
Coaching Sessions make it possible for coaches to view a summary of behaviors
that require coaching per driver. Coaches can drill down into behaviors and
view footage of events related to that behavior. Coaching based on repeated
behaviors saves time and is more effective, since it makes repeated habits
easier to identify.
Don’t forget about positive recognition
The NSTSCE found that a good coaching program “must provide feedback on safe
driving behaviors, rather than only risky behaviors, or the process will be
viewed negatively.” In your Safety Inbox, you can “star” footage of excellent
driving to highlight during safety meetings.
Prioritize accountability and consistency
When it comes to coaching, consistency and fairness are critical. Use the
Coaching Summary to understand whether coaching is happening in a timely and
consistent manner across your fleet. For any given coach, you can review a
summary of events coached, reviewed, and dismissed.
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COMMUNICATION AND TRAINING
CASE STUDY–PODS
Build a culture of safety with timely coaching.
PODS is a national moving and storage company with operations across the
United States and Canada. Before Samsara, PODS used a solution that didn’t
provide fleet managers with real-time data, so they had no visibility into the
status of their drivers. When drivers were on the road, it was difficult to
actively engage them in the moment, coach them on risky behavior, or
acknowledge them as their performance improved.
By replacing their existing solution with Samsara, PODS is able to coach all
events within two days, down from 11 days. As a result of their Samsara-
powered safety program, they significantly reduced the number of safety-
related events per day and increased their average Safety Score from 89 in
2021 to 94 in 2022.
Here’s how they coach over a thousand drivers at scale:
· They use timely video footage to coach within 2 days: PODS uses what they
call the PICNIC approach, which stands for “positive immediate consequences,
negative immediate consequences.” In other words, fleet managers provide
realtime feedback by calling out both good and unfavorable driving behavior
within 48 hours of an event occurring.
· They use Safety Scores to quantify and track improvements over time: Prior
to Samsara, when drivers received feedback for unsatisfactory driving, they
couldn’t see the impact of changing their behavior. Now, they can see their
score improve as they adopt safer practices.
· They reward safe drivers: Drivers don’t just receive constructive
feedback–they get rewarded for exemplary driving, too. PODS offers perks to
reward their drivers for hitting goals and practicing safe driving.
KEY TAKEAWAYS
· Include positive and negative driving behavior examples while coaching
drivers.
· Root your discussion in videobased feedback.
· Reference drivers’ Safety Scores to make coaching less subjective, maintain
fairness, and track improvements over time.
· Don’t just use dash cams to call out unsafe behaviors–reward drivers who
achieve safe driving goals and milestones.
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04
Program refinement
IN THIS PHASE
· Build a proactive driver coaching program
47
· Introduce a safety rewards program
53
· Plan for continued training and communication
57
· Measure improvements and maximize your ROI
58
· Checklist: How to measure the ROI of your video-based safety program
60
· Case Study: Reduce driver and onsite incidents while maximizing your ROI
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5 steps for building a proactive driver coaching program.
Creating a proactive driver coaching program is more than just an added
benefit; it’s a strategic necessity for organizations looking to improve
driver safety and overall performance. Whether you’re building a coaching
program from the ground up, or looking to optimize your existing practices,
this step-by-step guide will help you maximize your coaching efficacy with
Samsara’s coaching tools and workflows. You can also explore video guides on
safety and safety coaching quick tips here.
01
Grant the right access and permissions to ensure privacy and maximize
efficiency.
Security and privacy of data is top of mind for leaders and drivers alike.
Privacy-first program design is crucial to building driver buy-in and ensuring
compliance. Plus, proper user permissions can help your teams work more
efficiently by reducing exposure to irrelevant information, simplifying
coaching workflows.
Optimize access and permissions in your Samsara dashboard:
Strategically assign administrative roles to individuals who are authorized for the highest level of data access. This ensures that sensitive information (e.g. safety event videos) is only accessible by authorized personnel.
Create and assign custom roles that limit and focus individual access to relevant data. This empowers teams to work more efficiently and reduces the need to sift through irrelevant information and data.
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02
Proactively identify and assess coaching opportunities.
A proactive coaching program starts with clear visibility into safety
behaviors across your fleet. AI-detected safety events can help you identify
patterns or trends in risky behaviors like tailgating, inattentive driving, or
mobile usage. This initial assessment creates a data-driven foundation for
personalized coaching.
If you need to…
Efficiently document and record risky behaviors and incidents for driver
coaching
Try…
Capturing and uploading AI-detected safety events to the Samsara Dashboard.
Efficiently review and triage safety events for risky behaviors to coach on
Streamlining manager reviews and triaging safety events for coaching moments through the Safety Inbox.
Identify drivers and behaviors to coach on and reward
Leveraging Safety Scores in the Safety Overview’s Driver Performance Report to objectively identify specific drivers and behaviors to coach on and incentivize.
Initiate a coaching workflow
Using the Coaching Upcoming Report to quickly identify the riskiest drivers and behaviors in need of coaching and assign a coach.
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03
Empower and coach drivers with personalized feedback.
Once you’ve gathered data on coaching opportunities, use multi-pronged
coaching methods to tailor your coaching strategy and streamline your
workflows. Personalized coaching engages drivers and enables scalable
improvements across your fleet.
Consider what type of coaching is best for your organization. There are two
main types of coaching, and many of our customers deploy both to maximize
their coaching efforts:
· In-cab coaching: Proactive, real-time coaching delivered on the road via in-
cab alerts. In-cab coaching is a great way to empower drivers to self-correct
their own behavior first.
· Manager-led coaching: Personalized, tailored 1:1 coaching after a trip ends.
Samsara’s coaching workflows can help streamline manager-led coaching at scale
(see tips below).
Personalize & scale your coaching with Proactive Driver Coaching tools and workflows. 1. Empower drivers to self-coach on the road with:
AI Event Detections: Automatically detect risky driving behaviors and upload
into the cloud dashboard for manager review.
In-cab audio alerts: Automatically deliver alerts in real time, empowering
drivers to improve behaviors independently while on the road with AI
technology. Enable this feature to use In-Cab Nudges.
In-Cab Nudges: Give drivers the opportunity to self-correct risky behavior
after receiving an in-cab audio alert, before a manager is notified. Managers
are then notified if a specific behavior occurs a certain number of times over
a 12-hour period.
Virtual Coach: Empower drivers to selfcoach risky behaviors with this coaching
aid directly through the Driver App.
Driver Safety Scores and Leaderboard: Incentivize drivers and gamify their
safety improvement journey with Safety Scores and Leaderboard, accessible at
any time in the Driver App.
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2. Make your coaching program more efficient & scalable with:
Automated Coach Assignment: Automatically assign specific coaches to events
triggered by their assigned drivers. You can customize assignments
individually or in bulk.
Coaching sessions: This step in a videobased coaching workflow makes it easy
for coaches to review grouped safety events as behaviors to coach, deliver
personalized coaching, document the coaching conversation, and mark multiple
events or behaviors as coached at once. Safety Tips, curated coaching scripts
based on the type of risky driving behavior identified, can also guide
coaching conversations.
Coaching queue: Keep your coaching workflows organized, identify behaviors to
coach on, and encourage timely followup by automatically sending events into
assigned coaches’ queues.
Live streaming: Enable virtual ride-alongs with drivers and provide remote
training and feedback.
Learn how U.S. Logistics Solutions used Samsara’s Proactive Driver Coaching Solution to achieve a 95% decrease in mobile usage and inattentive driving and a 40% decrease in tailgating in six months.
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04
Measure your safety impact & make coaching improvements for continuous growth.
Once you’ve implemented your coaching workflows, it’s important to recognize
that effective coaching is an ongoing process. Take time to evaluate your own
coaching program and review performance metrics of your drivers, so you can
make data-driven improvements over time.
Anchor your coaching optimizations in data with:
Evaluate the effectiveness of your coaching program with:
Safety Overview: See high-level safety insights and highlighted actions.
Driver Performance: See top and bottom performing drivers.
Risk Factor Report: View your fleet’s top trending risky driving behaviors.
Speeding Reports: Track customizable speeding trends, score impact, and
speeding incidents across your organization and individual drivers.
Coaching Timeliness and Effectiveness Reports: Get visibility into how
effective coaches are at reducing repeat behaviors by drivers, so you can
identify coaching program improvements
Fleet Benchmarks: Measure your fleet performance against your peers.
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05
Extend safety data to your preferred platforms, and turn insights into action.
Maximize your coaching program by bringing Samsara safety data and insights to
your preferred coaching platforms. · Open API: Samsara’s open API makes it
possible to seamlessly fetch data–such as driver
safety scores, vehicle safety scores, safety events, and other safety
activities–in real time. Learn more about our REST API for safety data here. ·
Export reports: You can also easily export Samsara reports, so you can use
Samsara data outside of the dashboard. Learn how to export reports here. ·
Integration partners: Harness the power of our partner ecosystem of turnkey
integrations to power your essential 3rd party applications with the Samsara
App Marketplace. Learn how to connect your systems here.
Samsara’s backend API lets us build on our data and execute on it in a usable
and immediate way. Whereas before we had different datasets and it was
difficult to merge those together, everybody is working from the same playbook
today.”
— NATHAN SLEMMONS Senior IT Analyst, winner of the 2022 Technology Leader of
the Year Award
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PROGRAM REFINEMENT
Introduce a safety rewards program.
Rewards are a great way to incentivize safe driving, share the benefits of a
safer fleet with your drivers, and improve driver retention. Although you can
introduce a rewards program at any time, the earlier the better; rewards are
extremely helpful for getting driver buy-in and fueling engagement.
Establish clear expectations.
Just like with coaching, setting clear expectations for your rewards program
is critical. Drivers should know exactly how they’re being evaluated and where
they stand compared to their peers. You can use Samsara Safety Scores*–which
are automatically calculated based on a configurable combination of different
safety events and behaviors– as the foundation of your rewards program to
maximize transparency and eliminate any concerns about fairness. Ensure
drivers know exactly how their score is calculated (explained on our Help
Center) so they understand how to improve, giving them ownership over their
own performance.
Why invest in rewards?
79%
of employees say they work harder when they feel recognized.
83%
employees say that rewards make them feel more engaged with their job.
48%
fewer safety incidents occur at companies with more engaged employees.
PRO TIP
Customize how Safety Scores are calculated.
You can customize how Samsara calculates Safety Scores by setting different
weights for various types of events. See best practices for Safety Score
Configuration on page 23.
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PROGRAM REFINEMENT
Create friendly competition.
Countless studies have shown that when an activity is more fun, people are
more likely to do it. For example, when taking the stairs becomes a game, 66%
more people choose to take the stairs rather than an escalator. This is called
“gamification”–and it plays into human psychology in a way that’s extremely
effective. Use a fleet-wide or terminal-specific leaderboard to encourage
friendly competition and motivate drivers to improve their ranking.
PRO TIP
Allow drivers to see their rankings via the Driver App
Admins can enable the Safety Leaderboard in the Samsara Driver App by
navigating to Settings > Driver App > Features > Driver Scores and toggling on
Safety Leaderboard. Once enabled, this will allow drivers to see how their
Safety Score compares to the scores of other drivers.
Top Drivers
CHERRYL MARVEL GLENN RITCHIE HARRISON JONES CHANDRA VITA ALICE CHLOE
2 pts
99
0 pts
99
1 pt
99
0 pts
98
0 pts
98
*Safety Scores should be used primarily for coaching and training purposes and to help build a safety culture within your organization. Employment decisions, including but not limited to decisions involving hiring, termination, compensation, and route and hours assignments, should never be based on Safety Scores alone. Safety Scores should always only be one data point for an employment decision that is ultimately made by a supervisor or other employee.
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PROGRAM REFINEMENT
Choose great rewards.
To maximize engagement, the rewards you choose should be attractive and
relevant. Make sure you customize the incentives to fit your company culture.
Remember that with every reduction in risky driving behavior you are
potentially preventing incidents that could represent thousands of dollars in
saved costs, so allow drivers to share in some of those savings by rewarding
top performers with gift cards, trophies or other prizes. Depending on your
culture, consider announcing the winner during team meetings, creating a safe
driver “wall of honor” in the break room, or even sending a congratulations
email company-wide.
REWARDS THAT WORK
Gift card
Poster or sign in the break room
Engraving on a Wall of Honor
Patch, trophy, or certificate
Company-wide recognition
Companybranded gear
Coffee and donuts
Personalized thank you card
Help all drivers succeed.
Rewards should be inclusive and frequent; only celebrating the best performer
in a year neglects drivers who have made significant improvements.
Underperforming drivers should be made aware that this new program is their
chance to make a change and should be given the resources, training, and
coaching to get them there. Make sure that all participants know they have an
equal opportunity to succeed by distributing rewards monthly or quarterly
rather than yearly.
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KEY TAKEAWAYS
· Enable gamification in the Samsara Driver App.
· If you have a large fleet, post monthly driver Safety Scores at each
terminal to encourage friendly competition.
· Reward drivers with the top Safety Scores across the company and within each
terminal to maximize engagement.
·
CASE STUDY–DOHRN TRANSFER COMPANY
Fuel long-term driver engagement with safety-based rewards.
Dohrn Transfer Company is a leading LTL carrier in the Midwest with more than
500 vehicles, 650 drivers, and 21 terminals. Through safety-based coaching and
rewards, they achieved an 88% decrease in harsh events and 10% decrease in
driver turnover. Beyond allowing drivers to see their rankings in the Samsara
Driver App, Dohrn’s Director of Safety Troy Winthurst came up with a creative
way to keep their large fleet of drivers engaged with their safety program.
“Turning on gamification allowed our drivers to see their weekly Safety Scores
at a corporate level. After we saw how much that engaged people, we started
posting monthly Safety Scores at each of our terminals,” said Winthurst. “Each
terminal has a group of drivers, so this gives them an in-house ranking that
makes it even closer to home. That really engaged them quite a bit.”
To further engage their drivers, Dohrn introduced a rewards program based on
Samsara Safety Scores. The top line-haul and city drivers with the best Safety
Score in the company overall and the top two drivers at each terminal receive
awards from Dohrn executives for their commitment to safe driving. The team is
also creating a safety recognition wall at their headquarters for all top
Samsara Safety Score award recipients to honor their achievement.
Increased coaching, recognition, and driver engagement has yielded positive
results for Dohrn. “The more we engage our drivers and give them the tools to
make their jobs easier, the more they are engaged in having safe behavior,”
said COO Robert Howard. “We’ve definitely seen our retention improve.”
Dohrn has seen an 88% reduction in safety-related events and 10% decrease in
driver turnover–saving $8,000 in recruitment and replacement costs per driver.
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PROGRAM REFINEMENT
Plan for continued training and education.
Even after your safety program is officially launched and your day-to-day
coaching processes are running smoothly, don’t forget the importance of
ongoing training and communication–key elements of long-term success.
Hold recurring meetings or Q&As.
Consider creating a recurring meeting–monthly is a good frequency–with safety
managers and drivers. Use this time to communicate changes to your program,
highlight achievements, distribute rewards, and answer questions.
Encourage feedback from managers and drivers.
Set up your program for long-term success by creating a tight feedback loop
with safety managers and drivers. During your monthly meetings, actively
solicit feedback on the hardware, software, and your program in general.
Questions to ask: · What are your favorite and least favorite parts of
Samsara? · If you could change one thing, what would it be? · Is there
anything that has surprised you about Samsara?
PROGRAM REFINEMENT
Measure improvements and maximize your ROI.
What’s the best way to measure the impact of your program? The answer is
unique to every organization, but we have developed reporting tools and
frameworks to help you measure improvements and maximize your ROI.
Track safety improvements with Samsara reporting and analytics.
In phase one, we used these Samsara reports to help set goals. Now, you can
use them to track safety trends, identify areas for improvement, measure
success, and report progress to executives: Safety Overview: The Safety
Overview provides an overall landing page for key safety data. With the Safety
Overview, you can view high-level safety trends, filter by Tags to see
segmented trends, and identify granular Risk Factors that are impacting your
Safety Scores. You can also set a Safety Score Target and track progress
across your fleet. Fleet Benchmarks Report: The Fleet Benchmarks Report
compares your fleet’s performance to similar fleets, providing insight into
how you’re trending relative to peers. This makes it possible to contextualize
your safety data. This report is a great tool for understanding what is truly
an area for improvement vs. what is meeting or exceeding peer benchmarks–so
you can set more informed goals.
Measure ROI across key areas.
Because the effects of a video-based fleet safety program can be varied and
widespread, they can be challenging to measure. In fact, many of our customers
have found that the impact of Samsara extends beyond what they can measure in
their Samsara dashboard. Although widespread impact is the ultimate goal of
any successful program, it makes for a daunting challenge; where, when, and
how do you start measuring ROI? On the next page, we’ve broken it down into
six categories. Read on to see our recommendations for when and how you can
measure ROI across each of these areas.
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PROGRAM REFINEMENT
Explore insurance partnerships and safety integrations.
There are many ways strategic partnerships and integrations can help you
maximize your ROI. You can work with insurance brokers on safety, coaching,
and risk consulting services, or participate in a premium discount or subsidy
program. Integrations like SambaSafety can help you increase your safety
impact across your fleet, saving you time and money.
PRO TIP
Try Samsara’s Safety ROI Calculator.
Estimate your ROI with Samsara in minutes with our Safety ROI Calculator.
Simply input your data into the Calculator and forecast your projected savings
from partnering with Samsara. Try the Safety ROI Calculator
” Through our Samsara partnership, we are currently collecting data on many
vehicles and have provided over $1,000,000 in premium savings to Samsara
customers.”
— NATIONAL INDEMNITY COMPANY
Samsara Insurance Partner
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How to measure the ROI of your video-based safety program.
01. Incidents
WHAT TO MEASURE
WHEN TO MEASURE
Leading indicators of collisions, including harsh events and speeding
Number of incidents and incident-related costs
3-6 months after beginning to coach drivers with Samsara
To see maximum impact, measure before and after allowing drivers to see their
rankings in the Driver App.
HOW TO MEASURE
Use the Safety Overview to view highlevel trends related to the frequency of
different risky behaviors and track your overall Collision Risk.
Separately, measure the frequency of incidents and incident-related costs
before and after deploying Samsara.
02. Exoneration
WHAT TO MEASURE
WHEN TO MEASURE
Not-at-fault incidents exonerated
False claim payouts avoided
Start measuring this as soon as you exonerate a driver for the first time.
HOW TO MEASURE
Keep track of how many not-at-fault incidents and false claims you’ve
exonerated drivers from with Samsara and estimate how much those incidents
would have cost otherwise.
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03. Insurance
WHAT TO MEASURE
WHEN TO MEASURE
HOW TO MEASURE
At-fault auto claims Insurance premiums
6-12 months after deployment (or after your insurance renewal)
Safety Score improvements
Keep a spreadsheet of auto claims from before and after Samsara.
Some insurance providers offer discounts or subsidies for installing Samsara
dash cams (on a case- bycase basis). Ask your insurance provider if they are
able to provide any savings, and learn more about our vetted insurance
partners here.
04. Maintenance
WHAT TO MEASURE
WHEN TO MEASURE
Frequency of safety-related maintenance work
6-12 months after deployment
Maintenance costs associated with incidents or brake pads wearing down
HOW TO MEASURE
Keep track of safety-related maintenance work and associated costs, including
incident repairs and brake pad replacements.
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05. Retention
WHAT TO MEASURE
WHEN TO MEASURE
Driver retention (or alternatively driver turnover)
3-6 months after introducing a safety-based rewards program
HOW TO MEASURE
Compare your turnover rate from before and after deploying Samsara.
For maximum impact, measure after launching a safety-based driver rewards
program.
06. Brand
WHAT TO MEASURE CSA scores Customer satisfaction New business
WHEN TO MEASURE 6-12 months after deployment
HOW TO MEASURE
Compare your CSA scores before and after deploying Samsara.
Survey your customers or document new business influenced by your safety
record or safety program.
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PROGRAM REFINEMENT
Gain inspiration from our community.
One of the best ways to understand how Samsara could impact your organization
is to see real results that other Samsara customers have achieved. Every
organization is unique, but third-party examples can be helpful for long-term
goal-setting and inspiration. A recent survey revealed:
· 9 out of 10 customers say Samsara has helped improve safety within their
fleet.
· Over 50% of dash cam customers have used Samsara footage to exonerate
drivers in the past year, saving $5,000 to $25,000 from exoneration on
average, with some customers saving over $100,000 a year.
· 15% of Samsara dash cam customers have been able to reduce their insurance
premiums, despite the fact that premiums are on the rise industry-wide.
· 93% of customers report that dash cams have not negatively impacted driver
retention.
What could you achieve with Samsara? Read real results from our community.
Here are just a few of the ways our customers have improved safety and reduced
costs with Samsara:
· GP Transco achieved a 50% decrease in tailgating through video-based
coaching. “Coaching with Samsara makes a huge impact on our safety. [Video]
offers our drivers different kinds of insights that they didn’t have before.”
said Safety Fleet Manager Steven Stworzyjanek.
· ACV Enviro achieved a 60% decrease in incidents, in part by using in-cab
alerts to proactively alert drivers to risks in real time. “The AI is
unbelievable and we’ve seen huge drops in harsh events,” said Vice President
of Environmental Health & Safety Donna Miller. “It gives us more visibility
than we could have anticipated.”
· Sprint Waste achieved a decrease in their already stellar driver turnover
rate to just 25.6% (3x lower than the industry average) by improving coaching
consistency and creating a positive culture around safety. “We have a
significantly better retention level than most companies in our peer group,
and I think part of that is because of how we use Samsara,” said President
Dave Nelson.
· For more stories from our customers across an ever broader range of
industries, visit samsara.com/customers.
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PROGRAM REFINEMENT
CASE STUDY–HENIFF
Reduce driver & onsite incidents while maximizing your ROI.
Heniff Transportation, a bulk liquid transporter with more than 1,800 drivers
and 80 terminal locations, relies on technology to effectively achieve their
number one priority: safety. On the road, Heniff was previously held liable
for over half of the claims filed against the company. Without a solution to
capture evidence of fraudulent incidents, protecting and exonerating drivers
was a challenge.
Heniff started installing Samsara AI Dash Cams across their fleet to support
on-the-road driver safety. They chose Samsara AI Dash Cams for the ease and
speed of installation, rolling out 900 dash cams within a few months, and
quickly doubling their efforts with an additional 900. Heniff also decided to
expand their Samsara partnership and deploy Site Visibility cameras in their
terminal locations. They can now easily access video footage across their
operations with Connected Video.
With Samsara, Heniff was able to reduce the total number of incidents across
their fleet and worksites. Using AI Dash Cams, they’ve exonerated drivers in
the majority of on-the-road claims. In the 15 months since installing Site
Visibility cameras across their locations, Heniff reported only one safety
incident where a driver slipped on ice. Site cameras made it easy for Heniff
to quickly verify the injury claim and address the safety oversight by adding
salt during winter to the slippery location, helping prevent similar incidents
from happening in the future.
Dash cam data accessed with Connected Video continues to protect Heniff from
fraudulent claims, leading to an estimated 50% reduction in liabilities from
crashes, and decreased insurance premiums and payouts. The visibility
available through Connected Video helps improve driver safety to further
reduce and prevent incidents.
KEY TAKEAWAYS
· One of the biggest ways Samsara can deliver ROI is by protecting your
business from costs associated with not-at-fault incidents and false claims.
· Exonerate drivers from not-atfault incidents with auto-uploaded footage, and
avoid false claims and with on-demand Video Retrieval and Proximity Search.
· Talk to your insurance provider about how you’re using Samsara; you may be
able to secure premium savings due to decreased risk.
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PROGRAM REFINEMENT
Make Samsara your partner for the road ahead.
Beyond Video-Based Safety, Samsara can support other parts of your business,
too–from Vehicle Telematics and Equipment Monitoring to Site Visibility and
easy integration with other systems. Samsara provides AI safety programs,
real-time visibility, workflows and reporting, and a full ecosystem to help
transform your business and increase the safety, efficiency, and
sustainability of your operations.
During deployment, your Samsara Customer Success Manager or Implementation
Consultant is your point of contact for any questions or issues. They can help
you:
· Plan your implementation · Configure your dashboard · Activate your hardware
· Train your team
For organizations with deployments that qualify, our Customer Success team can
also offer:
· Onsite support throughout implementation and training
· Business review and ROI analysis during the pilot phase
24/7 SUPPORT
We want to make sure you always get a timely, helpful response from Samsara.
That’s why our support team is available 24 hours a day, 7 days a week, 365
days a year. Reach them any time via chat or phone, or submit a support ticket
by clicking the Feedback button in your dashboard.
Chat: samsara.com/support
Phone: +1 415-329-6900
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Your checklist for launching a successful video-based safety program with Samsara.
1. PROGRAM DESIGN Define your goals
Establish a baseline of your current performance Choose goals that are
measurable and good indicators of long-term ROI
Design an implementation plan Align internal stakeholders Create an
installation plan Update your safety policy
2. CONFIGURATION AND INSTALLATION Configure your dashboard
Create admin roles Add drivers Create safety-related admin alerts Configure
key safety settings Enable optional event detection and in-cab alerts in
stages
Streamline Installation Complete your installation plan Activate your hardware
3. COMMUNICATION AND TRAINING Communicate transparently and build trust
Survey drivers to hear their concerns Dispel myths early on Hold regular
listening sessions
(CONT’D) Train your core team, managers, and drivers
Empower your core team and managers first Have managers train your field staff
and drivers Provide additional training resources Encourage consistent use and
proactively solicit feedback
Build consistent driver coaching processes Clarify roles, responsibilities,
and SLAs Create and document scalable coaching procedures
4. PROGRAM REFINEMENT Introduce a safety rewards program
Establish clear expectations Create friendly competition Choose great rewards
Help all drivers succeed
Plan for continued training and education Hold recurring meetings or Q&As
Encourage feedback from admins and employees in the field
Measure improvements and maximize your ROI
Track safety improvements with Samsara reporting and analytics Measure ROI
across key areas
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samsara.com/free-trial
References
- Samsara
- Samsara
- Pricing
- Speeding and Aggressive Driving Prevention | NHTSA
- This school is closed right now
- List all safety events.
- Volkswagen brings the fun: Giant piano stairs and other ‘Fun Theory’ marketing - Los Angeles Times
- Samsara App Marketplace
- Samsara Trust Center | SafeBase
- Enable Live Streaming
- Export Reports
- Speeding and Aggressive Driving Prevention | NHTSA
- Primary Sponsor's Role and Importance
- US Logistics Solutions | Samsara
- Samsara - Security
- Connected Video
- Mobile Experience Management
- Harness the Power of Your Data
- Camera Connector | Samsara
- Driver Coaching Tools | Samsara
- Routing and Dispatch Solutions | Samsara
- Samsara Experts Marketplace
- Samsara App Marketplace
- SambaSafety - Samsara
- Samsara
- Training at Samsara
- Samsara - Webinars