Microsoft Amperity Powered Software User Guide

June 13, 2024
Microsoft

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Microsoft Amperity Powered Software

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  • Amperity powered by Azure amplifies customer data at scale and enables brands to unlock a complete view of their customers.
  • Amperity integrates with Azure Data Lake Storage,
  • Azure Synapse Analytics, Power BI, Azure Blob Storage,
  • Microsoft Power Platform, Microsoft Dynamics 365 and
  • Microsoft Advertising.

MICROSOFT SERVICES

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KEY BENEFITS

  • Tightly integrated products reduce the lift on IT teams
  • Experience quick and efficient implementation on Azure
  • Enjoy joint business opportunities with Microsoft and Amperity
  • Budgetary efficiency when you purchase on Azure Marketplace

CUSTOMER RESULTS

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International Resorts Chain

  • Unified 17 different customer databases down to one to build complete view of the customer Gave marketers direct access to build segments in minutes rather 20+ days.

National Retailer

  • Slashed spend by 30%, increasing speed & transparency
  • Led to 30% lower total customer data management fees and 20% reduction in IT time on data management.

KEY USE CASES

  • Efficient and powerful Data Management through Synapse Couple Amperity’s C360 and analytics capabilities with Azure Synapse; easily ingest raw data from Synapse and egress smart segments back into Synaps
  • Leverage customer data to build immersive experiences with Power Apps Hydrate Microsoft’s Power Platform to build custom experiences and workflows for both customers and internal corporate users.
  • Advanced BI for every team through Power BI Feed your data into Power BI to build dashboards and share insights across your business.

AMPERITY CUSTOMER BENEFITS

  • “Before, updating an email dashboard would take 4-5 hours every day, then I would have to manually update it — now it’s done automatically.”

  • Daniel Tabor Data Engineer, BECU

  • Global IP Cosell Prioritized Partner

  • Know Your Customer Key Partner

  • Silver Data Platform Competency

  • Private Offers available Quick Guide

  • Azure Credits for pilots and full licenses available

Quick Guide

Amperity integrates with Power BI (through BI Connect), Synapse, Blob, and Microsoft Dynamics.

  • Amperity is transactable on the Azure Marketplace
  • Ingest and egress data to Azure Blob Storage via Azure API connector
  • Ingest and egress data to Azure Data Lake storage Gen 1 and Gen 2 via Azure API connector

HOW IT WORKS

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FEATURED INTEGRATIONS

Azure Synapse

  • Use Amperity’s industry leading first party identity graphs along with Synapse workbooks to make amazing custom machine learning models and attributes.

Cognitive Search

  • Build Azure Cognitive Search Indexes on your Amp360 profiles or AmpID graphs to make your data easily accessible to high scale APIs your engineers can use to build personalized customer experiences.

RECOMMENDED RESOURCES

  • Fireside Chat: Great Human Reconnection w/ Kevin Johnson, CEO Starbucks
  • Hear from Kevin Johnson, CEO at Starbucks and Joanne Crevoiserat, CEO at Tapestry, on how brands can get ahead of new consumer behaviors and expectations in the Great Human Reconnection. Watch Now
  • Blog: How SERVCO increases Customer Centricity with Amperity
  • Learn how Amperity CDP built on AWS allows SERVCO to integrate data across their enterprise to power marketing solutions and customer insights. Read the Blog

AMPERITY CUSTOMER BENEFITS

“Amperity enables Microsoft Retail Enterprises to deepen their customer engagement by stitching together multiple customer profiles to provide a single, 360 view of their customers” Shelley Bransten
Corporate VP, WW Retail & Consumer Goods, Microsoft: www.amperity.com/partners/microsoft.

References

Read User Manual Online (PDF format)

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Download This Manual (PDF format)

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Microsoft User Manuals

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