3M IJ180 60 Controltac Graphic Film User Guide
- June 13, 2024
- 3M
Table of Contents
3M IJ180 60 Controltac Graphic Film
Product Information
The 3M Graphics Market Center offers high-quality graphics products for fleet and vehicle graphics. These products can transform vehicles into media assets, providing cost-effective advertising tools that drive brand awareness, sales, and business growth.
With unbeatable values and low cost-per-thousand impressions, fleet graphics are considered the most cost-effective and influential advertising media available. Studies have shown that fleet graphics can generate millions of visual impressions, making them a powerful tool for reaching and targeting specific demographic groups.
3M’s graphics products are designed to be durable and long-lasting. Each graphic component is engineered, tested, and manufactured to work together, ensuring unsurpassed colour brilliance and durability. Additionally, 3M offers reflective films that provide enhanced visibility and safety, making messages visible day and night.
Product Usage Instructions
- To transform your vehicles into media assets, follow these steps:
- Clean the surface of the vehicle thoroughly before applying the graphics.
- Choose the appropriate 3M graphics product for your needs.
- Ensure that all graphic components are properly aligned and positioned.
- Apply the graphics according to the provided instructions.
- Smooth out any bubbles or wrinkles using a squeegee.
- Allow the graphics to fully adhere to the vehicle surface before exposing them to extreme weather conditions.
- To optimize routes and messages using GPS technology, follow these steps:
- Install a GPS tracking system on your fleet vehicles.
- Utilize GPS software to plan and optimize routes based on target demographic groups.
- Create and design graphics that align with the targeted messages for each demographic group.
- Apply the graphics to the fleet vehicles following the aforementioned instructions.
- To enhance visibility and safety with reflective films, follow these steps:
- Select the appropriate 3M Scotchlite Reflective Graphic Film for your fleet vehicles.
- Clean the vehicle surface before applying the reflective film.
- Align and position the film properly on the vehicle.
- Apply the film according to the provided instructions.
- Smooth out any bubbles or wrinkles using a squeegee.
- Ensure that the film adheres securely to the vehicle surface.
By following these instructions, you can effectively utilize 3M’s fleet and vehicle graphics products to transform your vehicles into powerful advertising tools.
Make the Extraordinary Possible with 3M Fleet and Vehicle Graphics
Whether you operate a fleet of 2,000 trucks or rely on a single van to deliver your products and services, 3M graphics can transform your fleet into cost- effective media assets, powerful enough to drive brand awareness, sales and business growth.
Be Market Savvy With Powerful Advertising
Everyone’s always on the go. Shouldn’t your brand be, as well?
Add a level of sophistication to your marketing mix with fleet graphics. The power to reach Even a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. The power to impress Study after study ranks fleet graphics as the most cost-effective and influential advertising media available.
How influential?
One study found that:
- 97 percent of survey respondents recalled the ad on the truck.
- 98 percent thought the ads created a positive image of the advertiser.
- 96 percent thought fleet graphics had more impact than billboards.**
The power to target You can optimize routes and messages to target specific demographic groups using GPS technology. You’ll get vastly improved measurement capabilities in addition to more bang for your buck.
- American Trucking Association
- RYP & Becker Group
With Unbeatable Values
It’s undeniable. With low cost-per-thousand impressions, fleet graphics offer
the single most cost-effective advertising tool available.
Media Asset-Value Comparison
- Based on 61 million Prime DEC annually; the average of top 40 media markets from Media Buyers Guide.
- Based on a three-month 3M study in San Francisco.
Be Sensational
With Brilliant, Durable Graphics Express your brand personality and communicate your promotions with brilliant, larger-than-life images. With 3M’s latest technologies and our most comprehensive line of products, we can help you realize your visions no matter how challenging they may seem.
And to help protect your precious brand, each graphic component is engineered, tested and manufactured to work together for unsurpassed colour brilliance and durability.
Be Visible & Safe, 24/7 **With Reflective Films**
Stretch your ad dollars by ensuring that your message is seen day and night. 3M™ Scotchlite™ Removable Reflective Graphic Films givefleet graphics bright, sharp nighttime and daytime visibility for enhanced advertising effectiveness and safety 24 hours a day. Reflect on this: The use of reflective graphics increases the number of annual impressions by 40 per cent. (American Trucking Association, 1992).
Sweet Wheels
Farley’s & Sathers Candy Company
Looking for a cost-effective, dynamic way to build brand recognition, Farley’s
& Sathers chose 3M™ Scotchlite™ Reflective Graphic Film to colorfully feature
its favorite candy brands on 93 of its 53-foot trailers.
Boosting Brand Awareness & Safety
The 3M reflective film offers bright, sharp nighttime and daytime visibility and is helping the candy maker enhance advertising effectiveness, as well as safety, 24 hours a day. “When people see our reflective graphics, they often take a second look, and that tells me we truly made an impact,” said Michelle Graber of Farley’s & Sathers’ Marketing Services. The company’s drivers also report feeling safer when driving at night because of the film’s high reflectivity.
Smart Money
“Using fleet graphics is an extremely cost-effective way to build brand
awareness,” remarked Linda Roslansky, graphic designer.
“We can’t afford not to use our trailers as media assets.“
Be Free!
To Change Your Message, Any Time
With 3M’s range of graphic solutions, you can combine short-, medium- and long-term graphics to add a whole new dimension to your marketing strategy. 3M’s changeable graphic films allow you to change your promotions any time, cost-effectively and efficiently, even to target routes with special promotional messages.
To Stay on the Road, Longer
Large format graphics can be installed faster than traditional film technology when you choose the technologies found in 3M™ Controltac™ Graphic Film with Comply™ Adhesive. For your fleet, that means less time in the shop and more time on the road, where it counts.
To Choose Any Mode of Transportation
3M graphic materials aren’t limited to trailers or vehicles. We offer products for windows, plastics, curved surfaces and much, much more.
Be Assured
With Guaranteed Performance
Choose from 3M’s three rock-solid warranties.
- 3M™ MCS™ Warranty: The first finished graphics warranty in the industry and still going strong. The warranty gives peace of mind when you need optimum performance for the intended life of the graphic.
- 3M Performance Guarantee: Adds confidence to your choice when you use selected 3M media imaged with the expanding range of 3M-qualified OEM printers and inks.
- 3M Basic Product Warranty: A good, solid foundation that gives you the assurance that you’re getting what you pay for. It’s just enough protection for many short-term graphics, where warranted finished graphics and durability aren’t specified.
Peace of Mind
Weathering & Durability Testing 3M goes beyond industry standards by using a
battery of tests, including 20 accelerated weathering tests and a series of
3M-proprietary test methods, which are recognized internationally as improved
predictors of real-world weathering results.
Global Exposures
Our Weathering Resource Center (WRC) coordinates outdoor weathering tests at
15 sites around the world, exposing products to a range of environmental
stresses —from the scorching desert heat of Arizona and the tropical humidity
of Thailand to the bitter winter cold of Minnesota.
Did You Know?
Unlike other manufacturers, 3M tests both finished graphics and individual
components.
Inkjet Media
Reflective Media
Overlaminates for the Protection of Printed Media
The 3M Advantage
Range of Products, Practical Solutions
3M offers the latest technologies and the most comprehensive line of products to help deliver what you envision. We also lead the industry with innovative digital printing materials, delivering an exceptional range of graphic films, as well as overlaminates, inks, toners, clear coats and application tools—a true advantage when it comes to speed, efficiency and cost.
Reliable Performance
We subject our products to some of the industry’s most rigorous tests to ensure that they work with all related system components to produce digital graphics of unsurpassed quality, consistency and durability.
Global Consistency, Support
Gain peace of mind knowing that you’ll get the same look and the same quality anywhere you do business. When you need support, you can count on our global team of experts to guide you in product selection, design and installation
The better we can make it look and the more professional we can make, it look,
it reflects better on the company- in more ways than one Tom Sullivan, founder
and chairman, Lumber Liquidators
The following is a summary of our warranties that may be available for the products you are using. Always refer to the current 3M Product Bulletin for the base film or substrate you are using to determine which warranty applies to your situation.
- The 3M™ MCS™ Warranty protects the whole graphic and each individual graphic component. It covers manufacturing defects, premature failure, excessivedimensional change and loss of adhesion. 3M will replace all 3M materials used and, for certain products and applications, provide labour coverage for removal, remanufacture and reapplication. See the 3M Graphics Market Center Warranty brochure or our website for specific details.
- The 3M Performance Guarantee covers the product performance of 3M films and compatible 3M overlaminates and clear coats, which are guaranteed to be free of media-induced artefacts and to adhere to recommended substrates as specified in the corresponding 3M Product Bulletins. The 3M Performance Guarantee covers the replacement cost of 3M materials only
Each 3M film and graphic protection has an Expected Durability period based on using the product without imaging or processing, and applied to flat surfaces in non-abusive environments. This period is a reliable expectation but does not guarantee graphic performance.
Colour profiles are provided on our website as a service to our customers. Profiles can conveniently be searched for via printer, RIP engine or media type. Every effort has been made to ensure the accuracy and completeness of the information in this brochure. 3M, however, assumes no liability as a result of any errors or inaccuracies that may exist.
For the most current information, please visit www.3Mgraphics.com or call 1-800-328-3908. 3M, Controltac, Comply, MCS, Scotchcal, and Scotchlite are trademarks of 3M. NASCAR® and NASCAR Officially Licensed® are registered trademarks of the National Association of Stock Car Racing, Inc. Roush Fenway Racing Trademarks used by Authority of Roush Fenway, LLC. All other trademarks are the property of their respective brands.
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