SONY HT-AX7 Portable Theatre System Owner’s Manual

: June 13, 2024
: Sony

Table of Contents

SONY HT-AX7 Portable Theatre System
Product Information
Product Usage Instructions
Introduction
Marketing Communication
Fundamental Product Information
Product USP Explanation
Banner Information
References
Read User Manual Online (PDF format)
Download This Manual (PDF format)

SONY HT-AX7 Portable Theatre System

Product Information

The Sony HT-AX7 is a portable home cinema set with detachable speakers. It is a speaker and soundbar in one, providing a unique and immersive sound experience. The speaker set can be easily connected to a TV, smartphone, tablet, or laptop via Bluetooth.

The HT-AX7 is designed for working professionals and entertainment enthusiasts in their mid-20s to late 30s. It is suitable for individuals living in apartments with partners. Users who enjoy streaming films and series on personal devices such as tablets, phones, and laptops will find this product useful. It is also ideal for those who watch content in different rooms, like the living room and bedroom.

Key Requirements

More immersive experience when watching from mobile devices
Suitable for moving between different rooms
Premium design that fits well in residential environments

Product Features

360 Spatial Sound Mapping: Enjoy a total spatial immersion by placing the three portable speakers around you. This technology enhances the sound experience, making you feel like you are part of the sound.
Compact and Portable Design: The HT-AX7 is a portable surround sound speaker system that is easy to move between rooms or take on the go. It runs on a battery with a 30-hour life, allowing you to enjoy your favorite music or movie sounds for hours.
Easy Installation and Operation: The Sony Home Entertainment Connect app guides you through the initial settings, giving you full control over volume, sound field, and more from your smartphone.
Sustainable: The HT-AX7 features X-Balanced speaker units that deliver powerful sound with exceptional clarity. It also offers a quick charge function, allowing you to listen for 2.5 hours after just 10 minutes of charging.

Product Usage Instructions

Connect the HT-AX7 to your desired device (TV, smartphone, tablet, or laptop) via Bluetooth.
To achieve an immersive sound experience, place the three portable speakers around you.
If desired, charge the rear speakers by placing them on top of the main speaker.
Download the Sony Home Entertainment Connect app on your smartphone.
Follow the app’s instructions to complete the initial settings.
Once set up, use the app to control volume, sound field, and other settings.

Introduction

Product Information

FundamentalProduct Information
Online Content Overview
Product USP Explanation
Sony’s Road to Zero

Marketing Communication

Online Marketing Communication –Banner information
Offline Marketing Communication -Pricetags & (e-)flyers

Introduction

HT-AX7:

The new Sony HT-AX7 is a portable home cinema set with detachable speakers. The HT-AX7 can rightly be called unique, as it is a speaker and soundbar in one! This speaker set can be easily connected to a TV, smartphone, tablet or laptop via Bluetooth and even two at once. With its compact design and 30 hours of battery life, it can go for a while and the set can be taken anywhere.

DOELGROEP:

Customer Persona

Working Professional
Entertainment & Tech Lover
Age: Mid 20s -Late 30s
Living situation: Lives in an apartment with partner

User Behaviour

Likes to stream films and series
Watches mainly on personal devices: tablet/phone/laptop
Watches in different rooms, such as living room and bedroom

Customer’s Key Requirements

More immersive experience when watching from mobile devices
Suitable for moving between different rooms
Premium design that fits well in residential environments

Fundamental Product Information

PRODUCT TITLE	Sony HT-AX7 – Portable Home Cinema System
EAN	4548736147706
MODEL NAME	HTAX7.CEL
RECOMMENDED RETAIL PRICE	€549,-

TITEL

Sony HT-AX7 –Portable Home Cinema System

PROS

Portable (and detachable) speaker to enjoy cinema sound anywhere
Rich surround sound with 360 spatial sound mapping
30 hours battery life
Quick-charge function: 10 min = 2.5 hours of listening
Multipoint connection
Easy to set up and control with the Home Entertainment Connect app

RECOMMENDED CONTENT ORDER

Product USP Explanation

SPATIAL SOUND

Transform your sound into a total spatial immersion with the HT-AX7. By placing the three portable speakers around you, you enjoy an immersive sound experience enhanced by 360 Spatial Sound Mapping technology. This makes you feel like you are really part of the sound.Not only will you enjoy great sound when you connect the speakers to your TV, but you can also easily connect the speaker to your smartphone, tablet or laptop via Bluetooth to enhance the content experience.The HT-AX7 has two front speakers and two passive radiators on the side. The front speakers are powered by X-Balanced speaker units that deliver powerful sound with exceptional clarity.An advanced up-mixer transforms stereo sound into three-dimensional surround sound by separating and redistributing individual sound objects to create a more immersive listening experience.

COMPACT AND PORTABLE DESIGN

This portable surround sound speaker system is nice and compact and runs on a battery. This makes it easy to move the speakers between rooms, take them to a friend’s house or take them on holiday.With a battery life of no less than 30 hours, you can enjoy your favorite music or movie sounds for hours. And is the battery running low anyway? With the quick charge function, you can listen for 2.5 hours after just 10 minutes of charging!You can charge the rear speakers by placing them on top of the main speaker. The detachable rear speakers are one-handed and can be conveniently placed wherever you want.

EASY TO INSTALL AND OPERATE

Using the Sony HT-AX7 ensures no fuss and lots of fun. Get started with your HT-AX7 in no time with the Sony Home Entertainment Connect app. Just download the app and be guided through the initial settings. After this, you’ll have full control over volume, sound field and more, all from your smartphone.
With a seamless design, the HT-AX7 is ready to use straight out of the box and easily connects to your device via Bluetooth. The wireless rear speakers automatically pair with the main unit, so just place the speakers in your room, press play and enjoy!

SUSTAINABLE

The HT-AX7 is made from recycled plastic and wrapped in sustainable paper (our Original Blended Material). This helps reduce the ecological impact, while maintaining the Sony home cinema set’s excellent acoustic performance and stylish design.

Recycled plastic was used in the production of the HT-AX7, and in addition, the packaging is completely plastic-free and made from Sony’s original blended material, especially for packaging

At Sony, we take inspiration from the world around us because we believe it is essential for creating great products. We use our creativity and technology to realise our ‘Road to Zero’ environmental plan. This plan aims to have an environmental footprint of ‘0’ by 2050 by improving the energy and resource efficiency of products, expanding the use of renewable energy and improving supply chain engagement to reduce environmental impact. In doing so, we aim to promote a sustainable future while raising awareness about the importance of treating our planet with care

Learn more about Sonya’s Road to zero