GM Social Media Policy User Guide

: June 24, 2024
: Support

Table of Contents

GM Social Media Policy
Product Information
Product Usage Instructions
Social Media Policy FAQs
Read User Manual Online (PDF format)
Download This Manual (PDF format)

Product Information

Product Specifications:

Last Updated: April 2024
Manufacturer: GM
Product Name: Social Media Policy
Purpose: To avoid conflicts of interest and ensure fair and transparent advertising

Product Usage Instructions

Purpose of GM’s Social Media Policy:
The purpose behind GM’s Social Media Policy is to avoid conflicts of interest and ensure that advertising remains fair and transparent.
Definition of Social Media:
Social Media refers to platforms and websites that allow users to create and share content or participate in social networking.
Identifying Yourself Online:
When talking about GM online, always identify yourself clearly to maintain transparency and authenticity.
Sharing Information:
Avoid sharing confidential information or anything that hasn’t been publicly released. Always double-check before sharing if unsure.
Handling Customer Service Issues:
If someone asks about a customer service issue on social media, direct them to the appropriate customer service channels for assistance.
Recommendations on LinkedIn:
You may leave recommendations on LinkedIn for colleagues as long as they are genuine and adhere to professional standards.
Starting Social Media Account for GM Projects:
Before starting a social media account for a GM project or team, ensure compliance with GM’s guidelines and policies.

Unauthorized Use of GM's Brand

If you see unauthorized or inappropriate use of GM's brand on social media, report it to the appropriate channels within GM for further action.

Social Media Activities during Work Hours

Participation in social media activities during work hours should align with GM's policies and guidelines. Please refer to the company's guidelines for clarity.

What's the purpose behind GM's Social Media Policy?

At GM, we recognize the power of social media in shaping how we connect and share with the world. Our policy is here to guide you in using social media in a way that promotes a positive image of our company, while also protecting against risks that could harm our confidential information, reputation, or legal standing. It’s all about keeping our communication safe and responsible.

What exactly falls under the term Social Media?

Social media includes any platform that lets people create, share, or engage with content. This means not just well known sites like Instagram, Twitter, and TikTok, but also any digital spaces where people can post news, reviews, or discussions. It also includes GM’s platforms like Viva Engage.

How should I identify myself if I talk about GM online?

When you talk about GM or the auto industry online, make it clear you’re a part of the GM family by using hashtags like #IWorkForGM. This is important for honesty and transparency. Remember, being upfront about your connection to GM is required, but you should also keep your posts professional and in line with GM’s guidelines.

Am I allowed to post reviews of GM products?

It’s best not to post reviews of GM products or those of our competitors. The aim is to avoid conflicts of interest and ensure that our advertising stays fair and transparent.

Can I share GM content on my social media?

Yes, you can share content about GM, but make sure it doesn’t include confidential information or anything that hasn’t been publicly released. Always double check if you’re unsure whether something is okay to share.

Am I able to leave recommendations on LinkedIn for colleagues?

Yes, you can give personal recommendations for colleagues on LinkedIn, but remember to do this in a personal capacity. If you're sharing your experiences working with someone at GM, make sure your comments are truthful and do not share confidential company information. Ensure your feedback aligns with GM's guidance and consult your country specific policies on providing professional references. This ensures your comments are appropriate and in line with legal and company standards.

Can I start a social media account for a GM project or team?

Starting a social media account that represents GM in any way needs approval from the GM Social Media Center of Expertise. Please reference the process for doing this under Social Resources found within the Social Media Hub on Socrates.

How do I handle personal social media friendships with coworkers or GM partners?

The choice to connect with coworkers or business partners on social media is yours, but it should be approached with caution. Consider the potential impact on your professional relationships and the workplace environment. Be mindful of the content you share and engage with, ensuring it's respectful and appropriate. Always adhere to GM's guidelines on courteous and professional behavior online.

Am I allowed to participate in social media activities during work hours?

Your participation in social media should not interfere with your job responsibilities or productivity. If you're using social media for professional reasons, such as engaging with GM approved content or for tasks assigned as part of your job, ensure it aligns with your role's requirements and GM's policies. For personal social media use, it's best to do so responsibly and during breaks or outside of work hours.

What if someone asks me about a customer service issue on social media?
If you encounter questions or complaints regarding customer service issues, direct them to the Social Media Care Team at SocialCOE@gm.com. It’s important not to try to resolve these issues yourself. Your role is to facilitate effective communication by guiding the customer to the appropriate resources while maintaining professionalism and adhering to GM’s social media guidelines.

What should I do if I see unauthorized or inappropriate use of GM’s brand on social media?
If you notice social media content that misuses GM’s brand or seems inappropriate, you should report it through the appropriate channels. If it’s an internal matter, use the reporting mechanisms available on GM’s internal platforms, like Viva Engage. For external concerns, or if you’re unsure, contact the GM Digital Center of Expertise at SocialCOE@gm.com for guidance.

Who should I contact if I have questions about GM’s Social Media Policy?
If you have any questions or need clarification about what is or isn’t allowed under GM’s Social Media Policy, please reach out to the Social Media Center of Expertise at SocialCOE@gm.com. They can provide guidance and help ensure your social media activities align with GM’s standards and policies.