plankpad 34394218 Plank Board Core Trainer and Full Body Fitness User Manual
- June 5, 2024
- plankpad
Table of Contents
Plankpad 34394218 Plank Board Core Trainer and Full Body Fitness
About the brand
Plankpad
Plankpad is an app-connected core trainer that combines games with workouts on
your iPhone and Android. Since joining Amazon Launchpad in February 2020,
their units sold increased by 4x in just twelve months.
Behind the brand
Plankpad founder, Andre Reinegger, was inspired to design the product after
unsuccessfully relieving his back pain through existing therapies and
medications. He created the first Plankpad product in 2018, a balance board
that combines working out with the fun of playing games. David Cervenka, Chief
Strategist, joined the company in 2019, excited by the gamification of the
design that makes exercising fun for the whole family. Since then, Plankpad
has launched internationally, was honored with the German Design Award, and
won the German Innovation Award from the German Design Council.
More about Plankpad’s experience
What did you find appealing about Amazon Launchpad?
“Plankpad was a well-known brand in Europe after appearing on the German Shark
Tank TV show. Amazon Launchpad’s gift-focused marketing features like ‘Fall
Fitness Finds’ and ‘Unique Sports Gifts’ presented the opportunity to increase
our discoverability and visibility across Amazon in the United States.”
How has Amazon Launchpad helped your brand?
“Benefits such as ‘Premium A+ Content’ help our listing stand out with
embedded videos and interactive assets. Likewise, our SAS account manager has
been critical to our Amazon Launchpad success. For example, they have offered
us invaluable guidance on how to grow sales, anticipate possible frictions,
and use program benefits, like merchandising placements and deal fee waivers.”
How will Amazon Launchpad help your brand grow in the future?
“Through supporting new product launches with merchandising, expanding to
international Amazon Launchpad programs, and leveraging premium marketing
placements, we hope to meet our goal of doubling our on-Amazon business in the
next 12 months.”
It’s important to have the best Amazon listing possible from day one and
Amazon Launchpad provides benefits that help improve listing quality. If
you’re invited to join the program, do it!”
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