AMAZON LIVE CREATOR Best Practices User Manual
- June 5, 2024
- Amazon
Table of Contents
AMAZON LIVE CREATOR Best Practices
AMAZON LIVE CREATOR:
Best Practices
Amazon Live Creator is a unique and fun way for brands and influencers to
engage with shoppers on Amazon.com. Before you get started, we recommend the
following steps to ensure your livestreams are successful
- Follow the Amazon Live Creator Community Policy.
- Confirm your internet connectivity is sufficient to support the stream. We recommend upload speeds of 5 mbps. Check your connection.
- Plan ahead to ensure you’ve practiced your livestream content and have the right equipment to ensure sound and video quality.
In addition to the items above, we have put together a list of best practices for creating successful livestreams on Amazon.
Livestream for at least 60 minutes at a time
In order for Amazon shoppers to discover your livestream while you are live,
make sure to livestream for at least 60 minutes at a time. Talk about multiple
products, engage with shoppers in the chat, and restate key messages to
increase the length of your livestream.
Encourage your audience to interact and follow your channel
Ask shoppers to send in a question, or ask them to click on the ‘Reactions’
button. Ask shoppers to follow your channel if they liked your stream and to
receive notifications about future livestreams.
Use calls to action, remember to sell, and restate key messages
Make sure to refer to the product carousel while you are live and highlight
key features and selling points. Because shoppers can come in and out of your
stream at different times, don’t be afraid to re-state points that you’ve made
already. We recommend referencing new joiners to bring them up to speed (e.g.,
‘For those of you who just joined, etc…’).
Engage with your shoppers live
As shoppers interact with your livestream by sending Reactions or sending a
mention in the chat, mention them live on camera by saying hi! Livestreaming
is different from other video because it is interactive and engaging, make
sure to engage your audience as they watch. Remember that your video content
should be live and avoid pre-recorded content.
Show products in action, don’t just talk about them
Some of the best-performing livestreams to date use striking visual elements
or unexpected settings. For example, a creator streaming about Bluetooth
speakers conducted the stream from a pool area, where they could demonstrate
that the speakers were waterproof. Livestreaming gives you a way to show
elements of products they otherwise wouldn’t see before purchase.
Share your livestream with your audience off Amazon
We highly recommend using the provided link in the Amazon Live Creator app to
promote your Amazon livestream to your other marketing channels, like social
media or e-mail lists. We have seen strong performance when brands and
influencers promote their streams. You can access this link while setting up
your livestream, after it’s set up before you are live, and after you are live
by clicking the ‘Share’ icon in the app
Consider streaming with an encoder
We highly recommend downloading and using livestream encoder software (such as
OBS) when livestreaming on Amazon. Using an encoder will allow you great
control over your stream audio and video quality. Additionally, an encoder
lets you use multiple cameras, insert motion graphics and leverage video
overlays. Learn more.
Feature a live-only promotion
Any time you add an item to your Amazon Live product carousel, the item will
reflect any special offers for the item, including any limited time deals,
coupons or price promotions. Amazon Live also gives brands and influencers the
ability to share special live-only promotions. For brands, click here to learn
how to create one in Seller Central or Vendor Central. For influencers, click
here to learn how to find an existing one in Associates Central.
For more tips on featuring a live-only promotion during an Amazon livestream,
click here to see our guide.
© 2020 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon Advertising, Amazon.com, and the Amazon logo are registered trademarks of Amazon.com, Inc. or its affiliates.
References
- . Spend less. Smile more.
- go.amazonsellerservices.com/amazon-live-creator-community-policy
- Speedtest by Ookla - The Global Broadband Speed Test
- amazon.com/b/?node=19290398011&ref=alc-nav#external-camera
- amazon.com/b/?node=19290398011&ref=alc-nav#promo-code
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