Abalta WebLink 3.0 Brand Identity Guidelines User Guide
- June 10, 2024
- Abalta
Table of Contents
Brand Identity Guidelines
© Abalta Technologies, Inc.
Version 3.0 from December 12, 2022
WebLink Brand Identity
1.1 The Logo
The default WebLink logo should be used on a white or very light backgrounds.
Alternatively, the negative logo version can be used on dark backgrounds.
Default logo with gradient on light background Negative logo on dark
background WebLink Brand Identity
1.2 Clear Space
The WebLink logo and adjoining elements follow simple rules to allow their
integrity to be respected in all situations.
As a general rule, the height of the logo is the minimum protection area
allowed on each side of the mark.
It is perfectly acceptable to use a greater amount of space, leaving the logo
as the dominant element.
The height of the logo defines the minimum protection area 1.3 Minimum
Size
When used in digital applications such as the web or on mobile devices, 32
dependent pixel in height should be the absolute minimum size. When printed,
the logo should be no smaller than 0.4 inches.
For digital applications, the minimum logo height is 32 dp
For print applications, the minimum logo height is 0.4 inch 1.4 Use and
Misuse
The WebLink logo should always be legible, dominant and unobstructed. Do not
modify any logo files!
Do not outline, alter, rotate, stretch, or color the logo. Also do not use the
WebLink logo on busy backgrounds like detailed photography or contrast-heavy
textures.
Always use artwork that has been provided by Abalta. When unsure about how to
proceed, give us a call or send us an email.
Brand Background
The brand background can be used as artwork in promotional materials, to
elevatethe look of WebLink — as showcased on thefirst page of this document.
It is allowed to stretch the background can both horizonally and vertically if
needed.
WebLink brand background
Registered Mark
A registered mark must accompany the Web Link logo and whenever Web Link is mentioned elsewhere in text form. In text form, use the ® symbol immediately following the word “Web Link.” These guidelines apply worldwide. Examples:
- Web Link ®
- Web Link ® Host app
- Web Link ® Cast
- Web Link ® for XXXX
Use a registered mark when referring to Web Link as a brand. 4. The Icon
The Web Link Icon represents Web Link on a head unit’s native interface, or on
mobile devices, such as iOS or Android. Use the version with rounded corners
if the operating system does not render them automatically.
Do not modify any icon files!
- The minimum size of the icon is 44 x 44 dp
- Do not decrease the white safe space set around artwork inside the icon
- Do not alter, rotate, stretch, or color the artwork in any way
- Use outlined variants only if the operating system design requires it
WebLink icon
Outlined variants may be used if the operating system requires it
Fonts
The font used for tiles is Noto Sans Display SemiCondensed Bold.
The font used for regular text is Noto Sans Display Medium.
Note that these are two seperate font families, and not two different weights.
Titles Lorem Ipsum Dolor
Copy
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed doeiusmod
tempor in cididunt utlabore et dolore magna aliqua. Utenim adminitaros veniam,
quisnostrud exercitation.
Colors
The WebLink Brand Background and the WebLink user interface is very colorful.
To make it stand out, the only color approved for marketing communications is
Dark
Purple. Tints of Dark Purple can be used if necessary. Asides, please use
White.
Dark Purple| HEX CMYK Pantone| #201B5E 0|0|0|0 273C
---|---|---
Dark Purple Tints| 95 – 5%| of Dark Purple
White| HEX CMYK| #FFFFFF 0|0|0|0
Questions? Get In Touch.
Thank you for following the WebLink Brand Identity Guidelines with your
creative work. If there is anything else you would like to know, please get in
touch. We’re here to help.
Abalta Technologies, Inc.
3655 Noble Drive, Suite 550
San Diego, CA 92122
United States
+1 858-458-0760
www.abaltatech.com
[email protected]