Golden Bean 2024 Coffee Roasters Competition and Conference User Guide

2024 Coffee Roasters Competition and Conference

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Product Specifications:

• Product Name: The Golden Bean Coffee Roasters Competition and
  Conference 2024

• Organizer: Cafe Culture International

• Contact: Sean Edwards

• Email: sean@goldenbean.com

• Phone: +1 (310) 592 0290

• Event Date: September 17th – 21st, 2024

About the Golden Bean Competition and Conference:

The Golden Bean Competition and Conference is an annual event
organized by Cafe Culture International. It provides a platform for
coffee roasters to showcase their skills, network with industry
professionals, and learn from educational seminars.

How to Claim the Title of Overall Champion of Golden Bean:

To win the overall Golden Bean title, participants need to enter
three categories: Espresso, Milk Based, and Filter. The beans
entered can be of different origins and roast profiles but must be
commercially available before and after the competition.

Instructions – How to Enter:

Roasters must carefully read all the information provided to
understand the rules and format of the competition. Coffee entries
for judging must be sent to the following address:

Attn: Golden Bean, Roastronix – 13350 South Gessner Rd,
Missouri City, TX, 77489, USA

Entry Dates:

• Entries open: Wednesday March 27th, 2024
• Entries close: 5pm Friday September 13th, 2024
• Judging dates: September 17th – 21st, 2024

Please Note: Coffee must be sent in advance
within the specified dates. No coffee can be brought in person for
the competition.

Coffee Categories:

1. Espresso
2. Milk
3. Filter (Behmor Brazen Brewer)
4. Alternative Milk (HP Hoods Planet Oat)
5. Decaf
6. Elite (Green Bean value exceeds $60/kg)
7. Chain Store Espresso
8. Chain Store Milk
9. Chain Store Filter
10. Super Automatic (Espresso) – Eversys

Frequently Asked Questions (FAQ):

Q: Can I participate in only one category?

A: While participants are encouraged to enter multiple
categories, it is possible to participate in just one category if
desired.

Q: Is attendance at the conference mandatory for competition

entry?

A: While attending the conference is not mandatory for
competition entry, it is highly recommended as it provides valuable
networking opportunities and educational seminars.

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2024 WELCOME
Dear Coffee Roasters, Please find enclosed everything you need to complete your entry into The Golden Bean Coffee Roasters Competition and Conference 2024. Roasters are encouraged to engage in both parts of the event – sending in your coffee entries and also attending the conference to participate in the judging, seminars and fun sponsored evenings. Golden Bean is an excellent opportunity for coffee roasters to network with each other and form great alliances within the industry.
HOW TO ENTER THE COMPETITION: · Enter via the Golden Bean website at goldenbean.com. To register click ‘Enter Now’ or Login button, which takes you to the portal where you register and submit your coffee entries. · Coffee entries must be received no later than Friday, 13th September by 5pm to be eligible for judging. · Please send in your coffee entries using unbranded bags and clearly mark with category codes + packing slip. (The packing slip is available for download from the portal upon completing a paid entry.) Please be sure to refer to the Competition Entry Guidelines for all information and instructions on packing and sending your coffees to the competition.
ENTER 6 OR MORE COFFEES AND RECEIVE 1 X COMPLIMENTARY DELEGATE TICKET VALUED AT $550
ATTENDING THE EVENT: The Golden Bean Coffee Roasters Conference is designed to educate, innovate and create a valuable opportunity for roasters to network with each other and form great alliances within the industry. All attendees must register their attendance and finalize payment prior to the event date via the Golden Bean website. Please go to www.goldenbean.com and follow the prompts for attending the conference. You can attend for just one day or the entire event. Thank you for participating in The Golden Bean Coffee Roasters Competition and Conference. Should you need any assistance or have any queries please do not hesitate to contact us.
CONTACT: Sean Edwards P: +1 (310) 592 0290 E: sean@goldenbean.com
Kind regards, The Golden Bean Team
All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

ABOUT THE GOLDEN BEAN COMPETITION AND CONFERENCE
WHAT IS THE GOLDEN BEAN? The Golden Bean has been running now for twenty years in Australia and is in its eleventh year in North America. The World’s Largest Coffee Roasting Competition – Golden Bean, works to promote the growth and skill levels of coffee roasters while recognizing and celebrating their achievements. The competition creates public and consumer awareness of high quality products available in the marketplace, by awarding the team of people behind the winning brand. In addition to this, Golden Bean also offers unique networking opportunities for roasters via a platform to connect, learn and engage with each other.
2024 DETAILS
· MAXIMUM 6 X COFFEE ENTRIES PER CATEGORY PER ROASTER · THE COMPETITION WILL HAVE A LIMIT OF 1500 ENTRIES IN TOTAL · TO WIN THE OVERALL GOLDEN BEAN AND OVERALL CHAIN STORE / FRANCHISE YOU WILL
NEED TO ENTER COMMERCIALLY AVAILABLE COFFEE PRE AND POST COMPETITION · ENTRIES (EXCLUDING ELITE CATEGORY 6) MUST COST UNDER $60/1KG GREEN COFFEE
IMPORTANT
HOW TO CLAIM THE TITLE OF OVERALL CHAMPION OF GOLDEN BEAN To win the overall Golden Bean you need to enter THREE CATEGORIES: Espresso (category #1), Milk Based (category #2) and Filter (category #3). Beans that are entered can be different origins and roast profiles and will need to be commercially available pre and post competition.
HOW TO CLAIM THE TITLE OF WORLD CHAMPION GOLDEN BEAN To be eligible to enter the World Series event and ultimately win the overall Golden Bean World Series 2025 (date TBA) you need to fill the following requirements: 1. Win a gold or silver medal at the 2024 Golden Bean competition in Australasia or The Americas 2. Or have previously won a gold, silver or overall champion in either of the events in past years 3. Plus enter all THREE CATEGORIES: Espresso (category #1), Milk Based (category #2) and Filter (category #3). *For further information visit our website at goldenbean.com
All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

2024 CONFERENCE INFORMATION – ATTENDING THE EVENT
THE GOLDEN BEAN COFFEE ROASTERS CONFERENCE IS DESIGNED TO EDUCATE, INNOVATE AND CREATE A VALUABLE OPPORTUNITY FOR ROASTERS TO NETWORK WITH EACH OTHER AND FORM
GREAT ALLIANCES WITHIN THE INDUSTRY.
THE COMPETITION: Coffee companies submit coffee entries to be judged through a blind tasting format in 10 different categories using various brew methods. The competition is open to roasters from The Americas. THE CONFERENCE: The competition coffees are judged by the roasters who attend the conference and participate in seminars, workshops and fun sponsored evenings. The conference attracts attendance from coffee roasting businesses and green bean suppliers from all over the world. Roasters are encouraged to participate in both parts of the event, by entering the competition and attending the conference to be part of the judging. We invite you to participate in this enjoyable, fun five- day event. WHERE & WHEN In 2024 Golden Bean The Americas will be held on September 17th-21st at The Eldorado Ballroom, 2310 Elgin Street, Houston, Texas 77004, United States of America. 10 REASONS WHY YOU SHOULD PARTICIPATE IN THE GOLDEN BEAN 1. Professional development 2. Industry recognition 3. Brand & profile building 4. Fresh industry perspective 5. Benchmark your product 6. Re-energize your goals 7. Market research 8. Platform to strengthen & improve your business insights 9. Invaluable feedback from peers and industry experts 10. Connect with like-minded people
All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

2024 INSTRUCTIONS – HOW TO ENTER

ELIGIBILITY FOR ENTRY · Open to all American coffee roasters · Must be a commercial roaster · Chain/Franchise/Retail categories must have at least 3 stores under the same name (small franchise 3-20 stores, large franchise 21+ stores) · To win the overall Chain/Franchise/Retail category you will need to enter commercially available coffee pre and post competition · All entries must cost under $60/1kg green coffee (not including the Elite category) · Maximum of 6 x coffee entries per category per roaster
IMPORTANT
PLEASE READ ALL OF THE INFORMATION HEREIN TO FAMILIARIZE YOURSELF WITH THE RULES AND FORMAT OF THE COMPETITION.
PLEASE SEND COFFEE FOR JUDGING TO: Attn: Golden Bean, Roastronix – 13350 South Gessner Rd, Missouri City, TX, 77489, USA
2024 ENTRY DATES:
Entries open: Wednesday March 27th 2024
Entries close: 5pm Friday September 13th 2024
Coffee delivered by: 5pm Friday September 13th 2024
Judging dates: September 17th – 21st 2024
PLEASE NOTE: YOU CANNOT BRING COFFEE WITH YOU.
YOU WILL NEED TO SEND IT IN ADVANCE TO BE ELIGIBLE TO COMPETE.
*It is the responsibility of the roaster to choose the delivery date of their coffee (within the window of dates advised) to ensure it is at its optimum on the days of judging.

COFFEE CATEGORIES
Category 1: Espresso Category 2: Milk Category 3: Filter (Behmor Brazen Brewer) Category 4: Alternative Milk (HP Hoods Planet Oat) Category 5: Decaf Category 6: Elite (Green Bean value exceeds $60/kg) Category 7: Chain Store Espresso Category 8: Chain Store Milk Category 9: Chain Store Filter Category 10: Super Automatic (Espresso) – Eversys * Franchise entries must list Coffee Chain/Roaster with entry
ENTRY FEE $150.00 per bag entered (max 6 coffees/category/roaster)
ENTER 6 OR MORE COFFEES AND RECEIVE 1 X COMPLIMENTARY DELEGATE TICKET VALUED AT $550
DELIVERING YOUR ENTRIES 1. Complete this entry form online and receive confirmation
of your payment. To do this, go to: goldenbean.com 2. You will need to provide one plain bag of coffee
per entry: 1 x (1 lb) sample for judging for each of the categories you are entering 3. You can enter a maximum of 6 coffee entries per category per roaster 4. All beans to be provided whole 5. Write the corresponding category number on your bag 6. Print packing slip’ for each coffee and STAPLE to each entered bag (this will be removed prior to the event) 7. DO NOT write your business name on the coffee bags 8. Coffee must be delivered by Friday September 13th 2024 9. Once we receive your entries they will be coded and stored correctly in a temperature controlled room ready for judging 10. Our online system will be updated with SAMPLE RECEIVED. Once we have processed your entry you can check this by logging into your account and clicking Manage Entries’.

All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

RULES AND GUIDELINES

RULES OF THE COMPETITION
· To win the overall Golden Bean you need to enter THREE CATEGORIES: Espresso (category #1), Milk Based (category #2) and Filter (category #3). Beans that are entered will need to be commercially available pre and post competition
· Beans must be roasted in a country governed by North America – (USA mainland inc Canada, Alaska, Puerto Rico & Hawaii)
· Chain Store/Coffee Franchise must have at least 3 stores under the same Roaster (Small franchise 3-20 stores, Large franchise 21+ stores)
· Must be a commercial roaster – not end suppliers or green bean suppliers
· Beans must be provided whole
· Six coffee entries per category is permitted
· The same coffee can be entered into multiple categories
· Entries will not be accepted without payment
· Beans must cost under $60 per 1kg (excluding the Elite Category)
· No flavored beans will be accepted
– Including barrel aged
CONTRACT ROASTING FOR A THIRD PARTY
· (Retailer, chain or franchise)
· A roaster may submit coffees that they have roasted under contract for a third party. The roaster must have permission from and include the name of the third party on the entry form
· A retailer, chain or franchise may submit coffees that have been roasted for them under contract. The retailer, chain or franchise must have permission from and include the name of the roaster on the entry form
· Both the roaster and the third party will be acknowledged in the announcements of results, however the business that entered the competition will receive the trophy/medal if applicable. Please advise if any information is to be kept private
· On the entry form in Coffee Entry > Roastery Company Name should be “ENTRANT NAME” first, then “/ CONTRACTED by or for NAME”
COFFEE REQUIREMENTS
· Coffee entries must be received by 5pm Friday September 13th 2024
· Provide one plain bag of coffee per entry: 1 x (1 lb) sample for judging
· Once received, the coffees are stored correctly in a temperature controlled room ready for judging

· TBA basket · Ratio of 1:2 in basket with a brew mass
yield of between 40g-43g · Extracted over 25-28 seconds
extraction split into two shots · Cup size ­ 8oz (Takeout cup)
Categories using Milk · Espresso ­ shot as per above · Cup size ­ 8oz (Takeout cup) · Whole Milk type ­ 80g per serve · Alternative Milk type ­ Planet Oat by HP HOOD
Filter ­ Behmor Brazen Plus · Brewer will be altitude calibrated at the event to ensure the highest temperature accuracy · 500ml of filtered water · 30g of coffee, filter ground – Medium · Temperature set to 200°F (and held constant for the entire brewing process) · Pre-soak / Bloom time set for 45 seconds · Will yield 2 x 225ml cups of coffee +/5% (depending on roast depth.)
Espresso & Filter Grinders · Mahlkonig EK43
Water Filter · Providing water filtration for all categories · WBC standard of 80 – 120 TDS
Super Automatic Espresso ­ Sponsored by Eversys *BONUS ROUND: top 50 scoring espresso-judged coffees will automatically be entered into Category 10 Super Automatic.
COFFEE PRODUCTION STATIONS (ENGINE ROOM)
The Engine Room is a closed room, separate to the judging area and will consist of:
· Head Barista to manage the Engine Room · 4 x espresso coffee production stations · 2 x professional baristas per machine · 1 x grinder per machine · Pre-coded bags ie. blind tasting process

BREWING PARAMETERS & EQUIPMENT Categories using Espresso
· Machine: TBA · Tamping Puqpress 15kg · Brewhead set at 200°F

All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

JUDGING

JUDGING PROCEDURES
Every year following each event, the Golden
Bean judging procedures are reviewed to ensure
we continue to deliver the best outcomes and
information to all coffee roasters.
· The Golden Bean The Americas conference will take place from September 17th – 21st 2024. Judging will take place from September 18th – 21st 2024
· An official Head Judge will be appointed to oversee the competition. Head Judge has the discretion to request remaking any coffee if the quality is not up to standard
· Category Head Judges will be appointed to all categories. They will oversee the judging for that category and report back to the Head Judge with any anomalies
· It is compulsory for all Judges to be calibrated at the beginning of each day to be eligible to participate.
· A calibration session will be conducted on the first day with all judges and ALSO daily for new arrivals to the event
· All judges are industry professionals who are invited to attend the event
· All coffees are coded and blind cupped
· No baristas or judges are privy to code information
· Judges test finished coffees only and do not inspect beans or pucks
· Each coffee category will be judged by the same set of judges throughout the competition with a head judge responsible for overseeing that category
· Each coffee is assessed and scored by two judges at the same time
· Each judge will assess a maximum number of coffees in each session with time for palate cleansing between sessions
· Any coffees scoring extremely high or low will be checked by the head judge for consistency
· Random samples will be re-run throughout the judging to maintain calibration standards
· Upon registering, each delegate/judge will be asked to provide their coffee judging qualifications and preferred category for judging eg. Espresso, Milk, Filter
· The Head Judge has the final decision regarding the eligibility of entries, judges and compliance with Golden Bean rules. No further protests or appeals will be entered into

CALIBRATION SESSION Each day a calibration session will take place, including a review of sensorial training, cupping terminologies and technical standards. Scoresheets will be reviewed along with the qualifiers of aroma, body, taste, flavor, acidity and mouth feel and how they relate to the scoring. Any judges arriving after Day One will also be taken through this calibration process upon arrival, each day.
JUDGING CRITERIA Coffees will be judged on the following criteria:
· Espresso beverages ­ Categories will be judged on: Acidity, sweetness, body and balance (combination of sweetness, acidity, body and overall flavor)
· Milk beverages ­ Categories will be judged on: Sweetness, flavor, aftertaste and balance (coffee cut through milk)
· Filter beverages ­ Categories will be judged on: Sweetness, acidity, mouth feel, uniqueness of flavor and balance
· Alternative Milk beverages ­ Category will be judged on: Sweetness, flavor, aftertaste and balance (coffee cut through milk)
Sample Score-sheet:

All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

TROPHIES AND MEDALS / ADVERTISING AND PROMOTION

CHAMPIONS TROPHIES World renowned tamper man Reg Barber only provides his trophies to elite coffee events around the globe. A Reg Barber trophy is recognized as a collectable piece that any winner would be proud to own. There will be three Reg Barber trophies up for grabs at the Golden Bean competition:
1. Overall Champion Golden Bean 2. Overall Chain Store / Franchise Champion Small 3. Overall Chain Store / Franchise Champion Large
Overall Champion of The Golden Bean Coffee Roasters Competition 2024 will be determined by the highest combined score of the three determining categories:
· Espresso (category #1) · Milk Based (category #2) · Filter (category #3) Overall Chain Store / Franchise Champion of The Golden Bean Coffee Roasters Competition 2024 will be determined by the highest combined score of the three determining categories: · Chain Store / Franchise (Espresso) (category #7) · Chain Store / Franchise (Milk Based) (category #8) · Chain Store / Franchise (Filter) (category #9)
We will acknowledge both Small and Large Chain Store / Franchise businesses with separate Overall Champion trophies.
Trophies and medals will be awarded at or after the event – either hand delivered or by courier.
MEDALS Gold, Silver and Bronze Medals are awarded to the top scores in each category and mailed out post event, for those not in attendance.
· Gold (top score) · Silver (top 10 scores) · Bronze (top 15 scores)

• NB In the case of multiple same scores this will increase the amount of medals given out.

PUBLICATION OF RESULTS The Golden Bean winners will be announced on Saturday September 21st 2024 at the Awards Night. We will also endeavor to post the winners on the Golden Bean North America Facebook page and post to our website within 7 working days of the event. Medals will be posted out within 30 days of the event conclusion.
FEEDBACK All roasters who entered the competition will receive feedback on their coffees via Award Force. This information (scores) will be kept confidential and will not be disseminated to any other roasters or to the public.
DIGITAL PACKAGES The winners will have access to purchase Golden Bean medal artwork and digital sticker package for their trade, retail and wholesale packaging on the Golden Bean website.
ADVERTISING AND PROMOTION Café Culture International – Ownership of Awards:
· All branding including logos, text and images of the Golden Bean remain the sole property of Café Culture International.
· Authorization for use of the Golden Bean logo artwork must be obtained from Café Culture International in writing, prior to use.
· The logo and Golden Bean Award entirety or part thereof must not be replicated or recreated without prior consent from Café Culture International.
· The logo must be used in its entirety to include text and imagery.
· In the event of branding breaches legal action may be taken by the event organizer (Café Culture International) and/or its naming rights sponsor.
…………………… END…………………….
DON’T FORGET!
ENTER 6 OR MORE COFFEES AND RECEIVE 1 X COMPLIMENTARY DELEGATE
TICKET VALUED AT $550

All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

QUICK ACCESS INFORMATION

ENTER & ATTEND!
ROASTERS ARE ENCOURAGED TO ENTER THE COMPETITION AND ATTEND THE CONFERENCE
TO ACT AS A JUDGE IN THE BLIND TASTING FORMAT
JUDGING TAKES PLACE AT The Eldorado Ballroom, 2310 Elgin Street, Houston, Texas 77004, United States of America.
WHEN Tuesday 17th – Saturday 21st September 2024
SEND COMPETITION COFFEE TO
Att: The Golden Bean Coffee Roasters Competition Roastronix 13350 South Gessner Rd Missouri City, TX, 77489
CONTACT Sean Edwards +1 (310) 592 0290 Please ensure you track your package and clearly mark it is for The Golden Bean Coffee Roasters Competition
ENQUIRIES Sean (310) 592 0290 sean@goldenbean.com

8. Category 8: Chain Store Milk 9. Category 9: Chain Store Filter 10. Category 10: Super Automatic (Espresso) by Eversys
WINNING ELIGIBILITY To be eligible to win the Golden Bean Overall Champion you must enter commercially available coffee in the following categories:
· Category 1, 2 & 3 (Independent Roasters) · Category 7, 8 & 9 (Chain Store / Franchise)
GOLDEN BEAN WORLD SERIES To be eligible to enter you need to win a gold or silver medal in any previous Golden Bean competition in Australasia or North America OR have previously won overall champion in either of the events in past years.
QUICK LINKS
Golden Bean Website www.goldenbean.com
Online Entry and Registration (AwardForce) goldenbean.awardsplatform.com/attend
Golden Bean Facebook www.facebook.com/GoldenBeanNorthAmerica
Golden Bean Instagram www.instagram.com/goldenbean.northamerica

ENTRY FEE $150.00 per bag entered (1 bag per entry)
ENTRY DATES: Opens: Wednesday March 27th 2024 Closes: 5pm Friday September 13th 2024
COFFEE DELIVERIES BY 5pm Friday September 13th 2024

SEND COFFEE TO:
ATTN: GOLDEN BEAN ROASTRONIX – 13350 SOUTH GESSNER RD MISSOURI CITY TX, 77489 USAA

COFFEE CATEGORIES
1. Category 1: Espresso 2. Category 2: Milk 3. Category 3: Filter (Behmor Brazen Brewer) 4. Category 4: Alternative Milk (HP Hoods Planet Oat) 5. Category 5: Decaf 6. Category 6: Elite (Green Bean value exceeds $60/kg) 7. Category 7: Chain Store Espresso
All information contained in this document remains the rights of Cafe Culture International. All branding including logos and images of the Golden Bean TM cannot be replicated without permission from Cafe Culture International.

References

• Golden Bean – Golden Bean NA
• Golden Bean – Golden Bean NA
• Instagram

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