amazonsmile Charity Lists User Guide
- June 5, 2024
- amazonsmile
Table of Contents
amazonsmile Charity Lists
Charity Lists Logo Guidelines
LOGO
Primary logo
Reverse Logo
PRIMARY COLOR
- This is the primary neutral brand color. This should be used in place of black.
- The use of white and white space is essential to the brand color palette.
INCORRECT LOGO USES
- Do not break up the words
- Do not alter font weight.
- Do not use colors outside of style sheet.
MINIMUM CLEAR SPACE
Clear space is the area around the logo that should remain free of any other logos, graphics, text, or borders. While more is better, the minimum clear space for the logo should be equivalent to the x-height of the wordmark.
MINIMUM SIZE
The minimum size (height) the logo can be used is .3 in or 21 px.
TYPOGRAPHY
Amazon Ember is our brand typeface and should be used in most cases.
LOGO USAGE
When using the Charity Lists logo, the AmazonSmile logo should always be
present somewhere on the page or ad. It is important that customers under-
stand that Charity Lists is a part of AmazonSmile.
In ads, Charity Lists should be treated as a header and Amazon Smile as the
parent brand. See example:
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