BEST BUY Business Gardner-White Furniture User Manual
- June 1, 2024
- BEST BUY Business
Table of Contents
BEST BUY Business Gardner-White Furniture User Manual
An incentive program partnership has proven to help increase customer traffic and sales.
The client
Gardner-White Furniture is family-owned and operated, with 12 furniture and bedding retail stores in the greater Detroit metro area. Since opening its doors in 1912, Gardner-White’s mission has been unchanged: to offer the best deals on great furniture at a variety of price points. They also pride themselves on offering a wide selection of furniture at great/competitive prices throughout Michigan.
The challenge
Gardner-White was looking to increase store traffic and sales with a Gift With Purchase program. They had been looking for an incentives partner that could make it easy to implement for their operations team and ensure there was a seamless way to fulfil the gifts to their customers. They wanted to be a differentiator in the marketplace by offering the latest in small appliances and technology. That’s when they turned to Best Buy® Business over 13 years ago and it has been going strong ever since.
The solution
A seamless, end-to-end Gift With Purchase program was envisioned and ultimately achieved. It has been a 13-year success story, as a Best Buy Business Account Executive explains, “Gardner-White will market a specific gift in their marketing. A consumer sees that, and that drives them into the store.” A Best Buy Business dedicated Account Manager met with them to understand their goals and customize a Gift With Purchase Strategy leveraging their knowledge of purchasing behaviours and deciding which tech gifts will help entice the customer. Here’s how the program works: A Best Buy Business Account Manager collaborates to find the right gifts that Gardner-White customers are excited about receiving.
It also offers
- A seamless, flexible fulfilment program with an easy redemption portal where customers can choose their gift, and they can even upgrade to a different gift if they like Access to the latest, hottest tech gifts that will excite customers
- The option of not having to inventory products or anticipate which products to purchase Best Buy takes care of all the communication with the customer and even delivers the products directly to the customers’ homes
Gardner-White Vice President Barb Tronstein in front of one of the Detroit metro furniture and bedding store locations. BEST BUY, the BEST BUY logo, the tag design, GEEK SQUAD, BEST BUY BUSINESS and the BEST BUY BUSINESS logo are trademarks of Best Buy and its affiliated companies. ©2022 Best Buy. All rights reserved. All other trademarks or trade names are properties of their respective owners. “The Gift With Purchase program through Best Buy Business brings a lot of customers into our doors.”
Lynn Sebastian, Gardner-White Director of Sales
The result is that Gardner-White has a proven GWP program that helps drive sales and repeat business. From Gardner-White Vice President Barb Bronstein: “Gardner-White is Michigan’s largest family-owned furniture and mattress store. We’re the only ones in this city that are advertising furniture with electronics, or mattresses with electronics, and Best Buy Business allows us to be unique in the marketplace. We can give customers that added gift: that something special that they want and need, and they come back for more.”
Lynn Sebastian, Gardner-White Director of Sales adds, “The Gift With The Purchase program through Best Buy Business brings a lot of customers into our doors.”And that’s been popular with the customers; I love it from a business point of view because we don’t have to inventory product,” Barb continues. “We don’t have to anticipate what everybody wants. A customer picks what they want, and their satisfaction level, I believe, has gone way up.”As the Account Manager concludes, “In situations and relationships like this, it’s always important to allow the client to do what they do best. In Gardner-White’s case, that’s selling furniture, and in the case of Best Buy, that’s moving consumer technology. You put the two companies together doing what they do best, it just makes a combination that can’t be beat.”
Scan the QR code and watch how we helped Gardner-White Furniture seamlessly
execute its Gift With Purchase program.
1-800-304-7955 |
BestBuy.com/Businessincentives
BestBuyBusiness | Best Buy Business
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