NAVTA National Association of Veterinary Technicians

Product Information

The OpportunityGuide offered by the National Association of Veterinary Technicians in America (NAVTA) provides partnership opportunities for organizations to increase their exposure to veterinary industry professionals. NAVTA offers various sponsorship packages and advertising options to effectively target organizations’ messaging.

Opportunities

• Sponsorship Packages
• Exclusive Award Sponsorships
• NAVTA Journal Advertising
• CE Webinar Sponsorships
• Online Media
• Social Media

Contact Information
If you are interested in partnering with NAVTA or would like to request additional information, please contact:

• Email: socialmedia@navta.net
• Phone: 888.99.NAVTA
• Mailing Address: 750 Route 202, Suite 200 Bridgewater, NJ 08807

About NAVTA
The National Association of Veterinary Technicians in America (NAVTA) is a dynamic community of credentialed veterinary technicians dedicated to advancing the profession of veterinary nursing through advocacy, awareness, and professional development. NAVTA offers advertising opportunities in their flagship publication, The NAVTA Journal, as well as on their website, e-Newsletter, and social media accounts.

NAVTA Journal and e-Newsletter Circulation Base:

*8,500+ (Based on 2022 membership)**
Approximately 95% of the circulation is to veterinary technicians and veterinary technology students. NAVTA also reaches veterinary assistants, veterinarians, and others within the veterinary medical industry.

NAVTA Members:

• Work in all facets of veterinary medicine, such as education and diagnostic/research laboratories
• Are students or graduates of AVMA-accredited and AVA programs
• Include veterinary technicians, veterinary assistants, and veterinary practice managers
• Are responsible for 73% of practice ordering
• Handle 55% of product sales to clients
• Field 60% of sales rep visits
• Attend CE conferences 20% more frequently than non-members
• On average, have held their current position for fourteen years

Product Usage Instructions

Partnership Inquiry
To inquire about partnering with NAVTA or to request additional information, follow these steps:

1. Contact Malia Friesen at socialmedia@navta.net.
2. Provide your organization’s details and the nature of your partnership interest.
3. Wait for a response from NAVTA regarding next steps.

Sponsorship Packages
NAVTA offers different sponsorship packages to suit various needs. The available packages are:

Platinum Benefits Package

• Cost: $35,000
• Includes ad in The NAVTA Journal, logo on NAVTA homepage, sponsored CE webinars over a 12-month period, six full-page ads in The NAVTA Journal (one each issue), social media posts on the platform of your choice, quarterly e-Newsletter ad, and NAVTA free memberships.

Gold Package

• Cost: $25,000
• Includes ad in The NAVTA Journal, logo on NAVTA homepage, sponsored CE webinars over a 12-month period, three full-page ads in The NAVTA Journal, social media posts on the platform of your choice, quarterly e-Newsletter ad, and NAVTA free memberships.

Silver Package

• Cost: $15,000
• Includes three half-page ads in The NAVTA Journal, six consecutive months of social media posts, and a quarterly e-Newsletter ad.

Contact Malia Friesen at socialmedia@navta.net to get started with any of the sponsorship packages.

NAVTA Journal Advertising
The NAVTA Journal offers advertising opportunities to reach the veterinary technician community. The available options are:

• Full-Page Ads: Cost – $5,400 per ad
• Half-Page Ads: Cost – $3,000 per ad

Contact Malia Friesen at socialmedia@navta.net to inquire about placing ads in The NAVTA Journal.

CE Webinar Sponsorships
NAVTA offers sponsored CE webinars to provide educational content to veterinary professionals. To sponsor a CE webinar, follow these steps:

1. Contact Malia Friesen at socialmedia@navta.net.
2. Express your interest in sponsoring a CE webinar.
3. Provide details about your organization and the topic you would like to present.
4. Wait for NAVTA to review your request and provide further instructions.

Online Media
NAVTA provides online media advertising options to promote your organization. Contact Malia Friesen at socialmedia@navta.net to discuss online media advertising opportunities

Social Media
NAVTA offers social media advertising options to reach their audience. To advertise on NAVTA’s social media platforms, follow these steps:

1. Contact Malia Friesen at socialmedia@navta.net.
2. Express your interest in social media advertising.
3. Provide details about your organization and the content you would like to promote.
4. Wait for NAVTA to review your request and provide further instructions.

Get your message in front of the right audience!
Partnership opportunities offered by the National Association of Veterinary Technicians in America (NAVTA) are a cost-effective and profitable way to increase your organization’s exposure to veterinary industry professionals. NAVTA offers multiple partnership options to help effectively target your organizations messaging.

If you are interested in partnering with NAVTA or would like to request additional information, please contact: NAVTA socialmedia@navta.net 888.99.NAVTA MAILING ADDRESS 750 Route 202, Suite 200 Bridgewater, NJ 08807, Contact Malia Friesen at socialmedia@navta.net to get started

Navta by the numbers|
The National Association of Veterinary Technicians in America (NAVTA) is a dynamic community of credentialed veterinary technicians dedicated to advancing the profession of veterinary nursing through advocacy, awareness, and professional development. We offer advertising opportunities in our flagship publication, The NAVTA Journal , as well as on our website, e-Newsletter, and social media accounts.

NAVTA Journal *and e-Newsletter Circulation Base: 8,500+
* Approximately 95% of our circulation is to veterinary technicians and veterinary technology students.We also reach veterinary assistants, veterinarians and others within the veterinary medical industry. Based on 2022 membership

NAVTA Members…

• Work in all facets of veterinary medicine such as education, and diagnostic/research laboratories
• Are students or graduates of AVMA-accredited and AVA programs
• Are mainly veterinary technicians, but also include veterinary assistants and veterinary practice managers

Attend CE conferences 20% more frequently than non-members

On average have held their current position for fourteen years.

Sponsorship packages

BENEFITS

| PLATINUM

$35,000

| GOLD

$25,000

| SILVER

$15,000

| BRONZE

$7,000

---|---|---|---|---

Ad in

The NAVTA

Journal (TNJ)

| ****

Six

FULL-PAGE ads

(one each issue)

Value: $18,000

| ****

Three

FULL-PAGE ads

Value: $5,400

| ****

Three

HALF-PAGE ads

Value: $5,400

| ****

Three

QUARTER-

PAGE ads

Value: $18,000

Logo on NAVTA

homepage

| 12 consecutive months

Value: $12,000

| 12 consecutive months

Value: $12,000

| 6 consecutive months

Value: $6,000

| 6 consecutive months

Value: $6,000

Sponsored CE webinars (over 12-month period)| ****

Three

Value: $9,000

| ****

Two

Value: $6,000

| ****

N/A

| ****

N/A

Social Media

Posts (on social media platform of your choice)

| ****

One post per month for

12 consecutive months

Value: $12,000

| ****

One post per month for

12 consecutive months

Value: $12,000

| ****

One post per quarter for

4 consecutive quarters

Value: $400

| ****

One post per quarter for

4 consecutive quarters

Value: $400

Quarterly

E-Newsletter  Ad

| One Preminum Ad

Value: $6,000

| One Standard Ad

Value: $3,000

| ****

N/A

| ****

N/A

NAVTA Free Memberships| 15

Value: $900

| 15

Value: $900

| ****

N/A

| ****

N/A

YOUR VALUE:| $47,100| $33,900| $17,800| $9,100

ABOUT THE NAVTA JOURNAL AND E-NEWS- LETTER
Approximately 95% of our circulation is to veterinary technicians and veterinary technology students. We also reach veterinary assistants, veterinarians and others within the veterinary medical industry.

• CIRCULATION: 8,500+
• eNewsletter open rates exceed 25%

CE WEBINAR SPONSORSHIP KEY BENEFITS

• Ability to provide session topic and speaker (must be RACE approved and NAVTA approved)
• Branding on all marketing/ promotion pieces
• Branding on all social media promotions
• Branding on event landing page
• Branding on pre-event communications/messages to attendees
• Branding on post-event communications/messages to attendees
• Logo on session opening slide
• Ability to introduce speaker
• Ability to provide a 2-minute video to play before start of session
• Ability to send email to attendees after the event (through NAVTA)

Award sponsorships

Partner with NAVTA to celebrate our best and brightest with an EXCLUSIVE award sponsorship!

NAVTA’s Veterinary Technician of the Year Award — $15,000

KEY BENEFITS:

• Branding on all marketing/promotion pieces
• Branding on all social media promotions
• Branding on award landing page
• Branding on pre-event communications/messages to attendees
• Branding on post-event communications/messages to attendees
• Participation in award presentation

SOLD for 2024!

NAVTA’s Student Chapter of the Year Award — $7,500

KEY BENEFITS:

• Branding on all marketing/ promotion pieces
• Branding on all social media promotions
• Branding on award landing page
• Branding on pre-event communications/messages to attendees
• Branding on post-event communications/messages to attendees
• Participation in award presentation

SOLD for 2024!

NAVTA’s Student Chapter Advisor of the Year Award – $7,500

KEY BENEFITS:

• Branding on all marketing/promotion pieces
• Branding on all social media promotions
• Branding on award landing page
• Branding on pre-event communications/messages to attendees
• Branding on post-event communications/messages to attendees
• Participation in award presentation

Don’t see what you’re looking for?
We’re happy to chat with you about creating a custom package. Contact Malia at socialmedia@navta.net to get started.

Sponsorship Order Form

CONTACT INFORMATION

Contact Name:| Company/Agency:|
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Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING INFORMATION

Contact Name:| Company/Agency:|
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Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING AUTHORIZATION
Payment must be made with a credit card or check payable to NAVTA with U.S. Funds. I authorize full payment for the ad described below:

Sponsorship Package

• Platinum – $35,000
• Gold – $25,000
• Platinum – $35,000
• Gold – $25,000
• Veterinary Technician of the Year Award – $15,000

SOLD for 2024!
Student Chapter of the Year Award – $7,500

SOLD for 2024!
Student Advisor of the Year Award – $7,500

Payment Method

• Visa
• Mastercard
• American Express
• Discover

Credit Information:

Credit Card #: _
Exp. Date: /
Name on Card:
_Authorized Signature: __

Digital Journal Ad Sizes & Specs

• PDF files created with press optimized settings are preferred. Fonts must be embedded/converted to outline. High resolution .PSD or .JPG files are also acceptable. All submitted ad files must be at least 300 dpi at actual size. The NAVTA Journal is not responsible for pixellation or other issues resulting from the submission of low-resolution ads.
• For Inside Cover/Full Page ads with bleed, please export PDF with bleed included and no crop marks -or- crop marks offset by .125″. If incorrectly formatted crop marks are included, they may show in the finished Journal.
• Digital proofs will not be provided unless requested from mmiller@popdesigned.com. Any proofs provided must receivea response or approval within two business days. The NAVTA Journal is not responsible for missed deadlines.

Trim : 8.5 x 11 inches with 0.125 inch bleed
Live Matter : 0.25 inches inside trim

Send final digital journal ad files to: editor@navta.net

SUBMISSION DEADLINES

2023 ADVERTISING RATES
(All rates shown are NET to NAVTA)

Premium Placements
Cover 2| $4,600| $4,370| $4,140| (inside front cover)
Cover 3| $4,600| $4,370| $4,140| (inside back cover)
Cover 4| $4,800| $4,560| $4,320| (back cover)

Digital Journal 2023 Insertion order

CONTACT INFORMATION

Contact Name:| Company/Agency:|
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Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING INFORMATION

Contact Name:| Company/Agency:|
---|---|---
Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING AUTHORIZATION
Payment must be made with a credit card or check payable to NAVTA with U.S. Funds. I authorize full payment for the ad described below:

• Visa
• Mastercard
• American Express
• Discover

Credit Card #: _
Exp. Date: /
Name on Card:
_Authorized Signature: __

For insertion in (NAVTA Journal):

• Jan/Feb 2023
• July/Aug 2023
• Mar/Apr 2023
• Sept/Oct 2023
• May/June 2023
• Nov/Dec 2023

Ad Type – Digital Journal

Advertising Calendar

Terms

• All rates shown are NET to NAVTA. Any agency commissions are the sole responsibility of the advertising agency
• Advertisers and advertising agencies are bound by all conditions outlined in the current rate card.
• Cancellations received after the insertion order due date will be billed at 75% of the stated rate.
• Billing follows publication. Payment due 30 days from invoice date.
• The publisher shall not be liable for failure to insert an advertisement for any cause.
• This contract constitutes acknowledgment of order. NAVTA reserves the right to unilaterally reject, omit, or cancel advertising that it feels is not in keeping with its policies.
• Verbal agreements do not constitute a contractual agreement.

Return form to:
socialmedia@navta.net

CE Webinar Sponsorships

Continuing Education is vital for NAVTA members.

Through your sponsorship of our monthly webinars, NAVTA is able to offer these sessions for FREE to more than 9,000 national members. These webinars give your company a chance to virtually get in front of a LIVE audience thirsty for knowledge on all aspects of veterinary medicine. Webinars can be medical or “non-medical” in nature. Our typical webinar draws 150+ registrants, with about 60% attending the live session.

Please contact NAVTA for available dates.

PRICING : $3,000 per webinar

RESERVATIONS
All webinar topics and speakers must be approved by the NAVTA Continuing Education Committee. Please submit the following information along with your completed reservation form:

1. Session Title
2. Session Description
3. Learning Objectives
4. Speaker Name, Title, Credentials (or resume/CV)

If the topic and speaker are approved, NAVTA will contact you to determine the date and time of the webinar. NAVTA will host the webinar on its Zoom platform and promote the session to its membership using information provided by you. NAVTA will process all registrations and handle all CE certificate details. In order to provide ample time for the approval process and promotions, it is recommended that completed reservation forms and all of the above required information be submitted to NAVTA at least three months in advance of the desired webinar date.

PAYMENTS
Full payment for sponsorship is due upon confirmation from NAVTA to you of the acceptance of your speaker and topic. Webinars may not be cancelled once payment is received. In the event of unforeseen circumstances, webinars will be re-scheduled for a later date.

KEY BENEFITS

• Ability to provide session topic and speaker (must be approved by NAVTA)
• Branding on all marketing/promotion pieces
• Branding on all social media promotions
• Branding on event landing page
• Branding on pre-event communications/ messages to attendees
• Branding on post-event communications/ messages to attendees
• Logo on session opening slide
• Ability to introduce speaker
• Ability to provide a 2-minute video to play before start of session
• Ability to send email to attendees after the event (through NAVTA)

WEbinar Sponsorship ORder

I have included information about the webinar title, description, learning objective, and speaker.

CONTACT INFORMATION

Contact Name:| Company/Agency:|
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Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING INFORMATION

Contact Name:| Company/Agency:|
---|---|---
Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING AUTHORIZATION
NAVTA accepts credit, debit, or electronic funds transfer payments. I authorize full payment for the ad described below:

• Visa
• Mastercard
• American Express
• Discover

Credit Card #: _
Exp. Date: /
Name on Card:
_Authorized Signature: __

Online media

Ad Sizes and Specs

AD SIZES

• Website
  1070 px wide x 144 px tall

• e-Newsletter
  1:1 image ratio, 800 px x 800 px minimum

Send final digital ad files to: socialmedia@navta.net

2023 ADVERTISING RATES
(All rates shown are NET to NAVTA)

Premium Placement: $1,500

NAVTA Calendar of Events Listing| Non-NAVTA and non-NAVTA- partner events listing:
$500/month for up to 3 months The event sponsor is responsible for supplying all copy for the posting and pre-payment of the entire amount

is required before an event is listed. Staff will track the start and end Staff will track the start and end listing on the appropriate date.

---|---

READ AND AGREED UPON:

Name: _
Client/company represented in ad:
Signature:
_Date: __

RESERVATIONS & AD MATERIALS

• NAVTA Online Media Advertising is sold on a first-come, first-served basis. Metrics/analytics and proof of publication will be supplied upon request.
• Advertiser must supply proposed/draft artwork and copy for all advertisements at least 30 business days in advance of posting date. If an ad does not meet guidelines and is sent back to the advertiser for revision, NAVTA must receive the revised artwork within 5 business days.
• NAVTA will review ad content to ensure it meets NAVTA messaging guidelines. NAVTA reserves the right to reject any ad on any basis; all decisions by NAVTA are final.

CANCELLATIONS
Ads may be cancelled up to 30 business days in advance with no penalty; ads cancelled within 30-15 days of scheduled ad posting will be charged 50% of the agreed upon fee for that ad. Ads cancelled within 15 days of scheduled posting will be charged 100% of the agreed upon fee for that ad.

PAYMENTS
NAVTA accepts credit, debit, or electronic funds transfer payments only for social media advertisements. Payment information must be provided with your space reservation; advertisements will not run without providing this information to NAVTA. Full payment for ads will be processed 10-15 days before the scheduled posting date; the ad will not run if payment is rejected for any reason.

Online Media Advertising Insertion Order

ONLINE MEDIA AD ORDER

• Website Ad -Footer Carousel$750
• e-Newsletter Sponsorship
• Standard Placement – $750
• Premium Placement – $1,500
• NAVTA Calendar of Events Listing (max 3 months)$500

What month(s) do you want your ad to run?

• January
• February
• March
• April
• May
• June
• July
• August
• September
• October
• November
• December

I have read and agreed upon the NAVTA Online Media Advertising terms and conditions.

CONTACT INFORMATION

Contact Name:| Company/Agency:|
---|---|---
Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING INFORMATION

Contact Name:| Company/Agency:|
---|---|---
Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING AUTHORIZATION
NAVTA accepts credit, debit, or electronic funds transfer payments. I authorize full payment for the ad described below:

• Website Ad Total e-Newsletter $
• Sponsorship $
• Standard Total $
• Premium Total NAVTA Event $
• Calendar Listing Total $
• TOTAL DUE $

Credit Card Information:

• Visa
• Mastercard
• American Express
• Discover
• Electronic Funds Transfer

Credit Card #:____
Exp. Date:____
Name on Card:_ ____
Authorized Signature:
Bank Account Information:
Account Number: __
Bank Routing Number: __

Social media

Terms & Conditions

RESERVATIONS & AD MATERIALS

• NAVTA will post only one advertisement up to four days each week on each of NAVTA’s social media sites (Facebook, LinkedIn, Twitter, and Instagram). Advertisements will be posted at or as close as possible to 10 am Eastern Time every day. Space is sold on a first-come, first-served basis.
• Advertiser must supply proposed/draft artwork and copy for all advertisements at least 30 business days in advance of posting date. If an ad does not meet guidelines and is sent back to the advertiser for revision, NAVTA must receive the revised artwork within 5 business days. Advertiser must supply finished/final artwork and copy for all advertisements at least 10 business days in advance of posting date.
• Multiple posts regarding the same subject matter must be scheduled a minimum of 7 days apart on a single social platform. NAVTA reserves the right to reject any ad on any basis; all decisions by NAVTA are final.

PAYMENTS
NAVTA accepts credit, debit, or electronic funds transfer payments only for social media advertisements. Payment information must be provided with your space reservation; advertisements will not run without providing this information to NAVTA. Full payment for ads will be processed 10-15 days before the scheduled posting date; the ad will not run if payment is rejected for any reason.

CANCELLATIONS
Ads may be cancelled up to 30 business days in advance with no penalty; ads cancelled within 30-15 days of scheduled ad posting will be charged 50% of the agreed upon fee for that ad. Ads cancelled within 15 days of scheduled posting will be charged 100% of the agreed upon fee for that ad.

SOCIAL MEDIA RATES
(All NET to NAVTA)

• $100 each day for one social media site
• $200 each day for two social media sites
• $300 each day for three social media sites
• $400 each day for four social media sites

READ AND AGREED UPON:

Name: __
Client/company represented in ad: ____
Signature:
Date: __

Insertion Order

SOCIAL MEDIA AD ORDER

Platform:

• Facebook
• Twitter
• Instagram
• LinkedIn

Total # of Posts

of Posts: __ __ __ __ __

I have read and agreed upon the NAVTA Social Media Advertising terms and conditions.

CONTACT INFORMATION

Contact Name:| Company/Agency:|
---|---|---
Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING INFORMATION

Contact Name:| Company/Agency:|
---|---|---
Address:|  |
City:| State:| Zip:
Phone:| Fax:|
Email:|  |

BILLING AUTHORIZATION
NAVTA accepts credit, debit, or electronic funds transfer payments. I authorize full payment for the ad described below:

• Visa
• Mastercard
• American Express
• Discover
• Electronic Funds
• Transfer

Credit Card Information:

Credit Card #:__
Exp. Date: ____
Name on Card:_ ____
Authorized Signature:

Bank Account Information:

Account Number: ____
Bank Routing Number: ___

Contact Malia Friesen at socialmedia@navta.net to get started! National Association of Veterinary Technicians in America www.navta.net

Frequently Asked Questions

How can I partner with NAVTA?
To partner with NAVTA, contact Malia Friesen at socialmedia@navta.net to express your interest and request additional information.

What are the available sponsorship packages?
NAVTA offers Platinum, Gold, and Silver sponsorship packages. Each package includes different benefits and advertising opportunities. Contact Malia Friesen at socialmedia@navta.net for detailed information on each package.

How can I advertise in The NAVTA Journal?
To advertise in The NAVTA Journal, contact Malia Friesen at socialmedia@navta.net to inquire about available ad sizes and pricing.

How can I sponsor a CE webinar?
To sponsor a CE webinar, contact Malia Friesen at socialmedia@navta.net and express your interest. Provide details about your organization and the topic you would like to present. NAVTA will review your request and provide further instructions.

How can I advertise on NAVTA’s social media platforms?
To advertise on NAVTA’s social media platforms, contact Malia Friesen at socialmedia@navta.net and express your interest. Provide details about your organization and the content you would like to promote. NAVTA will review your request and provide further instructions.

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