TORRAS Ipsos X WGSN Mobile Phone Case Installation Guide
- June 16, 2024
- TORRAS
Table of Contents
TORRAS Ipsos X WGSN Mobile Phone Case
Product Information
Specifications
- Lifestyle: Digital life
- Report: Mobile phone case consumption trends and insights 2023
- Target Audience: High-end smartphone users
Product Usage Instructions
Section 01: Lifestyle and Digital Life Changes
This section provides an overview of the changes in lifestyle and digital life that have influenced the development of mobile phone cases. It explores how people’s lifestyles have become increasingly digital-centric and the impact this has had on the demand for smartphone accessories.
Section 02: Smartphone Usage Scenarios Facilitate the Functional Development of Phone Cases
In this section, you will learn about various smartphone usage scenarios that have led to the development of specific functionalities in phone cases. It highlights how the needs and preferences of users in different scenarios, such as travel, photography, or gaming, have shaped the design and features of mobile phone cases.
Section 03: Mobile Phone Case Development History and Current Market Dynamics
This section provides a comprehensive overview of the history of mobile phone case development and the current market dynamics. It covers the evolution of phone case materials, designs, and manufacturing processes. Additionally, it analyzes the market trends, competition, and consumer preferences influencing the mobile phone case industry.
Section 04: Mobile Phone Case Development Trends
Building upon the previous sections, this section focuses on the latest trends in mobile phone case development. It explores innovative features, materials, and designs that are shaping the future of phone cases. By understanding these trends, users can stay updated with the latest advancements and make informed decisions when purchasing a mobile phone case.
FAQ
- Q: Who is the target audience for this report?
- A : The target audience for this report is high-end smartphone users who are interested in understanding the trends and insights related to mobile phone case consumption in 2023.
- Q: Can I find information about specific phone case brands in this report?
- A: While this report provides insights into the overall mobile phone case market and trends, it may not cover specific brands. However, it can still be valuable in understanding the broader landscape and making informed decisions when choosing a phone case.
- Q: How can I use the information in this report to make better purchasing decisions?
- A : By reading this report, you will gain a deeper understanding of the changes in lifestyle, smartphone usage scenarios, and development trends in mobile phone cases. This knowledge can help you align your preferences and requirements with the availableoptions in the market, ensuring that you make a well-informed purchasing decision.
Data sources for the trends and insights report
- The trends and insights report is jointly published by Ipsos, TORRAS and WGSN; the data individually collected per company is aggregately used to analyze the trends and provide insights in the report. Unless otherwise specified, “consumers” in the following reports refers to overall consumers (from the below 5 countries).
PART ONE Lifestyle and digital life changes
Generally, consumers are consciously pursuing a healthy, balanced and quality life.
In the post-epidemic era, consumers care more about the healthy life; while at the same time, they are gradually back to work and become more focusing as economy recovers and the labor forces increase. Consumers also manage to achieve work life balance after busy work, tend to lead a natural, real, comfortable life.
Physical and mental health
- Consumers are increasingly aware of the importance of physical and mental health, as well as a balanced life. The new generation of consumers is trying to fight against fatigue and burnout, and also proactively embraces the healthy living.
Focusing on work
- According to World Bank statistics, the global labor forces reached 3.4 billion since 2022. Regardless of geography, race, religion and socioeconomic background, work is a “necessity” for most consumers. In China and U.S., employees work more than 2,000 hours per year. Undoubtedly, work is an important scenario that occupies most of time.
Quality time
- During the economic uncertainty time, consumers spend more time on work; but they also start to realize the importance of appropriate time allocation between work and life, pursuing living naturally and comfortably and caring their own needs. They try to feed their time on more quality things, e.g., focusing on personal solitude, returning to family, and maintain relationships.
Data Source : WGSN trends analysis and insights on consumers’ lifestyle and digital life
- Digital life is increasingly penetrating, and the number of digital nomads is further growing.
- Digital entertainment further popularizes, with online working being not limited by any geographic locations; consumers are eager to build seamless connections between work & life, online & offline.
- The world is moving towards the entire digital era, and the number of digital nomads is further growing.
Digital Nomad It is estimated that by 2035, the number of digital nomads will reach 1 billion.
Digital Nomad, refer to those who do not need to work in fixed workplaces but work digitally anywhere.
- Globally, the streaming media users and their average active hours increase sharply. From Europe and the United States to Asian countries, there are more and more people working as freelancers, content creators, or working in live broadcast or short video industry. Besides, for facilitating digital workers’ remote working, the Travel Incentive programs, or digital nomad visas are also emerging. When digital entertainment becomes more popular, and digital workers do not need to be limited in areas to work, consumers are eager to build seamless connections between work & life, online & offline.
- Freelancers is becoming an emerging profession, especially those who independently operate social media accounts and post self-produced content after work. They are actively and spontaneously sharing their posts to the community culture with vertical interest tags, showing their passions and talents.
PART TWO
Smartphone usage scenarios facilitate the functional development of phone
cases
No mobile phone, no life” – The current usage scenarios of smartphones are diversified. Smartphone is highly penetrating into all aspects of life and work worldwide. And the usage scenarios are diversified, which is in response to consumers’ needs for a balanced and healthy life.
Smartphone social and leisure entertainment are daily routine; while it will more frequently use phones when driving, being outdoor and online working in the future.
- Geographical differences: there are more social interaction scenarios in western countries, while people are quieter and more reserved in eastern countries.
Western countries
- Prefer to spend time with their family/friends on a daily basis. They spend more time in activities with their family and friends in their free time (hosting parties at home to entertain their relatives and friends and keeping their family and children company);
- So they use their smartphone more often to take photos, videos and make video calls with family and friends.
Eastern countries
- Family is still the focus of life, but the way of expressing love and communication is relatively restrained (not as common as in Western countries where people often take photos and videos and make video calls);
- Sometimes they enjoy solitude, and in their spare time they like to watch long videos on their smartphone to pass the time.
Regardless of Eastern or Western countries, driving scenarios are the common trend in the future.
Western countries
- Daily travel/commuting is now dominated by s e l f – d r i v i n g , s o s m a r t p h o n e a s s i s t a n c e scenarios while driving are more common.
Eastern countries
- Self-driving for daily travel is as common as taking public transportation. However, with the rise of new energy vehicles in China and the further reduction of driving costs, selfdriving will become more common.
- Data Source : “Car ownership per 100 households in China in 2022” from data of National Bureau Data Source: “Car ownership per 100 households in China in 2022” from data of National Bureau of Statistics of China;
Ipsos quantitative research – The current usage scenarios of smartphones, Daily travel modes.
In these important scenarios, different actions are taken when using smartphones, resulting in differentiated needs for mobile phone cases.
This has led to detailed demands for the features or functions of phone case.
- Upgrade functions to protect phones like anti-slip and camera protection, and hands-free functions like with a kickstand and with a magnetic back have been developed.
- Data Source : Ipsos quantitative research – Key features/functions of phone cases, movement of using phones, and current usage scenarios of smartphones.
PART THREE
- Mobile phone case development history and current market dynamics
Globally, while smartphones are transitioning from feature phones, mobile phone case products are also being constantly upgraded, from improvements in basic protection, appearance and materials to comprehensive functional evolution. Phone cases have gradually become a “rigid need” for users.
- Data Source : information provided by product R&D experts from TORRAS, also collected and organized from public sources.
In 1.0 era, the emergence of smartphones generated the industry of phone cases, but the functions and design were relatively basic and simple.
- In 2.0 era, with the popularity of smartphones, phone cases gradually became a necessity for users, whose product diversification and brand differentiation further developed.
- Data Source : information provided by product R&D experts from TORRAS, also collected and organized from public sources.
- In 3.0 era consumers’ demands for mobile phone cases become more diverse and comprehensive, which leads to their development towards multi-functional integration.
- Data Source : information provided by product R&D experts from TORRAS, also collected and organized from public sources.
China, the United States & the United Kingdom are the first to enter the 3.0 era – the innovation stage.
- In addition to basic/regular phone cases, consumers use kickstand cases and magnetic cases more often.
- Data Source : Ipsos quantitative research – Current use of type of phone case.
Germany and Japan are in post-2.0 era and are gradually advancing to the 3.0 era.
- German and Japanese consumers currently purchase more chain and all-inclusive flip cases, and are gradually beginning to use kickstand and magnetic cases.
- Data Source : Ipsos quantitative research – Current use of type of phone case.
Leading companies have launched innovative products in 3.0 era to further differentiate their brands.
- Functions : TORRAS has excellently embedded the kickstand into the phone case, fulfilling all-in-one functional demands, which is known as the “Expert in kickstand phone cases”. OtterBox has also established a leading advantage in “drop protection”. Popsockets takes advantage of fashion style in airbag ring accessories in the back;
- Appearance design : CASETiFY, with its rich design styles and diverse co-branding, leads the “trendy and personalized design” while PITAKA dominates in minimalist appearance.
- Data Source : Ipsos quantitative research – Brand image of phone cases; Products information collected and organized from their official websites/official flagship stores.
Otterbox – a consultant in drop-protection, a must-have for those with a balanced life.
- It contains more mature phone case users who love their families and seek a work-life balance. They tend to use smartphone in working, entertainment, outdoor, and driving scenarios, and expect an all-in-one phone case with outstanding drop-protection.
- Data Source : Ipsos quantitative research – gender, age, the current main usage scenarios of smartphones, daily leisure activities, future/ideal impression on phone cases.
CASETiFY – Young ladies’ favorite, standing for fashion and personalization.
- Phone cases have been a part of fashion outfits of these young female users who are socially active, enjoying various entertainment activities.
Popsockets – functional and entertaining, popular with working women
- It recruits more young working female users in various entertainment and interaction scenarios. They enjoy their lives, and pursue functions rationally, and have demands for fashion and playability emotionally.
TORRAS – an expert in embedded kickstand cases and an innovative choice for white-collar workers pursuing quality life
It attracts more users who are white-collars, pursuing quality life and using phones when working online, commuting and watching long videos. Therefore, they particularly like phone cases with all-in-one functions, and with color and touch similar to the phone, restoring the simple design of the original phone. They value technological innovation, novelty and fun most, so they choose TORRAS.- Data Source : Ipsos quantitative research – gender, age, the current main usage scenarios of smartphones, daily leisure activities, future/ideal impression on phone cases.
PART FOUR Mobile phone case development trends
- By 3.0 era, current phone cases can basically meet the requirements of drop-protection, being thin and light, good overall design; but the pain points of staining, yellowing and wearing out easily still exist; and the demands for heat dissipation, higher standard of protection, with kickstand and magnetic suction, also touch similar to the phone are increasing.
- Data Source : Ipsos quantitative research – fulfilling product features or functions with current phone cases, the shortcomings/problem with current phone cases.
Differences in the focus of consumers in different countries :
- Heat dissipation impaired with phone cases bothers Chinese consumers most;
- Consumers in Western countries are more eager for magnetic suction. Among them, American consumers value kickstand function more, while British consumers are more concerned about whether the touch of phone cases is similar to the phone.
- In order to meet consumers’ higher demand, leading companies/brands strive to overcome the current major pain points/technical difficulties and provide solutions in the 3.0 innovation Era.
- Data Source : products information collected and organized from their official websites/official flagship stores
The functions and design that consumers expect most for future mobile phone cases are
- upgraded protection；
- lightweight and portable；
- Has all-in-one functions, letting hands-freeand
- minimalist/same feeling as bare phone.
Data Sources : ipsos quantitative resoureces – focus on product features/functions with future phone cases, expectation of future/ideal phone cases
Upgraded protection, the demand for drop protection, scratch resistance, and detail care runs through all usage scenarios of smartphones.
- In addition to the general drop protection, consumers focus more on upgraded protection when interacting with smartphones in different usage scenarios.
- Consumers have a much higher standard of upgraded protection for future phone cases, not just “general protection”:
Thin and portable phone cases empower outdoor activities and sports scenarios.
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Consumers believe that “thin and light cases” are an important product feature of future phone cases; When they buy mobile phone cases, they tend to choose extremely thin and non-sensory products.
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As the lifestyle of outdoor activities and sports develops into a national trend, the mobile use of smartphones becomes more frequent. Thin and portable phone cases can bring consumers convenience and energy when using smartphones
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WGSN : “Consumers are becoming more and more ecologically aware,and returning to nature. Eco-friendliness represents their emerging values. They hope to speak out for the rights and needs of the earth, and embrace nature and socialize with like-minded peers through outdoor activities such as cave camping, mountain hiking, and wilderness survival adventures.”
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Data Source : Ipsos quantitative research – focus on product features/functions with future phone cases, purchasing choices of phone cases, WGSN trends analysis and insights on consumers’ lifestyle and digital life
A new combination of kickstand and magnetic suction, which achieves all-in- one functions and lets hands-free, bringing unprecedented convenience and energy to work and life.
Kickstand cases and magnetic cases have stood out in the 3.0 innovation era. As the new rational consumerism equipped with allin- one functions, the future generation of products will continue to innovate and integrate functions to meet consumers’ different demands in different scenarios, combining kickstand with magnetic suction to make the case more functional and further free consumers’ hands:
From consumers’ lens, the case with all in one (kickstand and magnetic suction) should be
- The all-in-one functions leads new rational consumerism. Consumers can reduce purchasing more phone cases, but buy only one “all in one” case to match the different use needs of multiple scenarios
- Data Source : Ipsos quantitative research – Expected product features/functions with future/ideal phone cases; WGSN trends analysis and insights on consumers’ lifestyle and digital life.
The same feeling as a bare phone and minimalist style create a fashion taste with a sense of ease, which is simple and comfortable.
During the post-2.0 era, when basic aesthetics and fashion design are brought to their extreme, consumers’ phone cases at this stage generally have better appearance designs; but entering the post-3.0 era, consumers no longer blindly pursue a rich sense of design, but follow the trend of “returning to nature”.
Consumers begin to pursue fashionable items with a sense of relaxation and comfort that don’t require special shaping.
- WGSN : “In terms of aesthetics, compared with the frigid style, the clean fit style is more refined. It cleverly uses basic items to create a relaxed and comfortable aesthetic style and pays attention to texture and fashion. Consumers now are increasingly pursuing simplicity to cater to themselves. They are keen to create a natural, casual, and elegant look through details.
- Data Source : WGSN trends analysis and insights on consumers’ lifestyle and digital life.
TORRAS – Products of the future generation.
- Products of the future generation have been born: through continuous innovation and research and development, TORRAS integrates upgraded protection and thinness & portability, restoring the design style of bare phones. At the same time, it pioneers a new design of phone case with the combination of kickstand and magnetic suction, which performs excellently and has won many international design awards, patented innovations and industry honors, leading the development and progress of the kickstand and magnetic suction phone case products.
Conclusion: The future has come
- As global consumers desire a healthy and balanced life, digital life has become more dominant, and smartphone usage scenarios have become diversified. The mobile phone cases with basic functions in the past are no longer enough to meet the new ways and new needs of consumers’ mobile lives. What consumers need is mobile phone cases with upgraded functions and integrated multi-functions.
Statement
- This report is jointly published by Ipsos X TORRAS X WGSN. All contents in the report are protected by China’s laws and regulations related to intellectual property rights. Except for third-party data and other public information quoted in the report, the ownership of the report is jointly owned by TORRAS. The report producer does not assume any responsibility or liability for thirdparty data and other public information quoted in the report. In any case, this report is for readers’ reference only. If you have any objection to the content in the report, you can contact us via email.
- Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. Our tagline “Game Changers” sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.
- TORRAS founded in 2012 and is a pioneer in providing a new lifestyle. With a strong curiosity about lifestyle trends, we strive to bring users the most futuristic products, including the Versatile 360° rotatable kickstand phone case for mobile phone case accessories and the hanging neck air conditioner for household appliances. Today, TORRAS is a leading brand, serving more than 600 million users in more than 148 countries. TORRAS has registered more than 1,300 patents worldwide and more than 40 international awards. Including Red Dot Award, iF Design Award, Muse Design Gold Award, and 40 other international awards.
- As a global trend forecasting company, WGSN closely tracks the trends of designers, brands, fashion trends and business innovations through trend analysis, business information and accumulated reports and pictures, providing trend forecasts, creative inspiration and business information for fashion, life, design, retail, electronics and other industries.
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