amazon global selling 769065 4 Day Workbook New Sellers User Guide
- June 16, 2024
- amazon global selling
Table of Contents
amazon global selling 769065 4 Day Workbook New Sellers
In this workbook, grasp essential Amazon tools to start your first ecommerce business. Learn about Product Selection, FBA Revenue calculator, Brand Registration and Brand Tools to know what products to sell, how to estimate your revenue, and how to start your own brand.
- Amazon constantly updates the site environment for a better seller experience, so you may see a slightly different Seller Central interface than the reference images used in this article. You can still refer to this guide for help because the overall procedures are similar.
- Amazon Global Selling SEA offers a variety of guided emails to sellers who have registered their account. Therefore, we encourage you to periodically check the email account you used for your Amazon account, and make sure that any related emails from Amazon are not classified as spam.
- More information about Amazon Global Selling is available on the Amazon Global Selling website.
The information contained in this guide is confidential and proprietary to Amazon. These materials are subject to the confidentiality obligations in your agreement with Amazon or in a non-disclosure agreement between us. Any unauthorized disclosure, dissemination, distribution, copying, or the taking of any action in reliance on the information herein is strictly prohibited. The information contained in this guide does not constitute legal, tax or financial advice. If you are in doubt as to the action you should take, please consult your legal, financial, tax, or other professional adviser. Recommendations in this document (if any) are intended to provide you with information only, and use of these recommendations should not be a substitute for your own judgment about demand for your products. Many factors may influence actual demand for your products, including price fluctuations, consumer demand shifts, and changes in competing offers for those products. The recommendations and statements in this document are not a guarantee of future results, and sellers remain responsible for determining their prices and inventory levels.
Why you should sell
Benefits of Amazon Global Selling
Amazon Global Selling leverages on Amazon’s global resources to help Selling
Partners capitalize on the opportunities offered by cross-border e-commerce to
develop their export businesses, expand globally and build international
brand.
As of 2023, 20 overseas stores are available to Selling Partners. They are
namely the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, the
Netherlands, Sweden, Poland, Turkey, Japan, Australia, India, UAE, Saudi
Arabia, Egypt, and Singapore.
Brand and traffic flow
The greatest challenges for a beginner of cross-border e-commerce business without a brand or an international brand or its own customers are to garner consumers’ trust and increase visibility. Amazon distributes products to over 200 countries and territories and reach more than 300 million customers. In the second quarter of 2023, the share of e-commerce in total U.S. retail sales was estimated to be 15.4 percent, up from the previous quarter. From April to June 2023, retail e-commerce sales in the United States hit almost 277.6 billion U.S. dollars, the highest quarterly revenue in history.
Amazon’s quality customer resources
Amazon’s quality customers include Prime members and Amazon Business customers. As of 2021, the total population of the US was approximately 332.18 million, of which approximately 48% were Prime members.
Amazon’s global export cross-border e-commerce services
Amazon and Amazon Service Provider Network can provide Sellers with comprehensive services including global logistics, local distribution, global collections, taxation and intellectual property advisory. Put simply, when Sellers choose Amazon Global Selling for their export cross-border e-commerce businesses and leverage the services offered, they only need to concentrate on product selection and product quality management, leaving other details to be handled by Amazon’s services. This can help reduce Sellers’ workload and enable them to devote their energy to their core business.
What to sell
When should you conduct product selection?
It is important to do product research and validate your business idea throughout your selling journey. The reasons for evaluating products to add into your catalog may differ between new or experienced sellers:
- Year 0 (Pre-registration)
- Find a product to start selling
- Year 1 (registered)
- Expand your catalog of products, add variations
- Year 2 (registered)
- Expand into new countries, start selling in a new category, improve your brand with better quality products
What should I look for during product selection?
New sellers can consider building your customer base with evergreen products, i.e. products that are likely to have strong demand throughout the year. These products are more likely to have consistent sales that are not seasonal or based on temporary trends, and can help you to encourage repeated purchases, in addition to having a brand customers trust. Sellers with more experience should study seasonal demand changes and customer consumption habits when expanding into a new store to optimize your inventory and promotional strategy.
Product recommendations for new sellers
- Look for evergreen products that are likely to have strong demand throughout the year. Avoid exploring seasonal products or niche products unless you have a specialized understanding of the seasonal requirements and unique customer demands.
- Bundle your products to differentiate yourself from your competitors. Search Amazon listings for ‘People are buying this with…’ for inspiration.
- Carry out proper product research based on keyword research and revenue calculations.
- Study reviews and ratings of similar products to identify where your product can stand out.
- Find products that have a long shelf life.
- Keep your products affordable for customers.
- Find products that have branding potential.
- Understand the guidelines and requirements for selling in other countries e.g. FDA requirements to sell in the US for certain product types.
Tip:
If you are designing a new product, check the United States Patent and Trademark Office (USPTO) to see if a patent has been filed. More information on brand protection here.
Steps to dive into Product Opportunity Explorer
What is the Product Opportunity Explorer?
The Product Opportunity Explorer is a tool that uses Amazon data to help identify what Amazon customers are looking for, how they’re searching for it, and what sellers can do to meet that demand.
Try this tool
Product Opportunity Explorer
Product Opportunity Explorer features
- Search by product
- Search by category
- Search by keywords
Benefits of using Product Opportunity Explorer
- understand customer search and purchase habits and capture unmet customer needs as well as information about competitors;
- Dig deeper into market segments down to the ASIN level to save time on high-value new products and reduce the risk of new ones.
Why you should use Product Opportunity Explorer
- Product Selection Guide: Tools and tips
- Watch the demo on-demand
- Watch Product Opportunity Explorer best practices
Only Brand owners with an Amazon Professional Selling Account have access to the Product Opportunity Explorer.
How to sell
How much to sell on Amazon
The cost to sell on Amazon depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals. A seller can essentially split their costs into these five stages:
- Product selection
- Brand registration*
- Shipment to fulfillment centers and storage*
- Delivery to customers
- Promote your products
Credits and rebates available with New Seller Incentives to offset your costs. Find out how you can redeem them here.
Tip:
Sellers can focus on stages 1-5 in your first 90 days of selling on Amazon.
RECEIPT
- Professional selling plan
- Product R&D cost
- Manufacturing cost
- Shipping fees
- Storage fees
- Trademark registration
- New Seller Incentives
Estimate selling fees and revenue with FBA Revenue Calculator
What is FBA Revenue Calculator
The Revenue Calculator is a preview tool that allows you to compare revenue estimates for products based on the fulfillment channel used. Easily see which fees apply to each fulfillment option and enter sales volume estimates to calculate total proceeds, as well as per-unit sold estimates.
Revenue Calculator
Provide your fulfillment costs and see real-time cost comparisons between
different fulfillment methods
Disclaimer: This Fulfillment by Amazon Revenue Calculator should be used
as a guide in evaluating FBA only. Amazon does not warrant the accuracy of the
information or calculations in this Revenue Calculator. Independent analysis
of the output of this Revenue Calculator sho fees. The New Amazon Fulfillment
option reflects your current Selling on Amazon fees and FBA fulfillment fee
.
You can use FBA revenue calculator to project relevant fees for designated products based on the sales information on Amazon in three different ways:
Revenue Calculator
Provide your fulfillment costs and see real-time cost comparisons between
different fulfillment methods
Disclaimer: This Fulfillment by Amazon Revenue Calculator should be used
as a guide in evaluating FBA only. Amazon does not warrant the accuracy of the
information or calculations in this Revenue Calculator.
Independent analysis of the output of this Revenue Calculator should be
conducted to verify the results. Please consult the Amazon Services Business
Solutions Agreement for up-to-date costs and fees. The New Amazon Fulfillment
option reflects your current Selling on Amazon fees and FBA fulfillment fee.
Try this tool
FBA Revenue Calculator
FBA Revenue Calculator features
- Search with similar products sold on Amazon or search with your own product dimensions
- Adjust your item price
- Adjust your inventory storage estimate and expected sales volume to calculate total proceeds, and per-unit sold estimates.
Benefits of using FBA Revenue Calculator
- Compare revenue estimates for products based on the fulfillment channel used
- Easily see which fees apply to each fulfillment option
Why you should use FBA Revenue Calculator
- Watch the explainer video
- Watch the demo on-demand
You can use the FBA Revenue Calculator even if you have not yet registered for an Amazon selling account.
Importance of brands and how branding affects cross-border e-commerce
Branded products are more likely to be remembered and repurchased by
consumers. Thus branding may increase sales and repeated purchases. Branding
brings three benefits:
- Highlight characteristics and core competitiveness of brand
- Products with brand names often are more favored by customers because they give customers an impression that they provide better quality assurance and services. Sellers can start to build a loyal customer group with their brand so that its sales are less likely to be affected even if their products are priced higher.
- Increase sales and help sellers improve conversion
- A brand can help to encourage repeated purchases of its products. For customers, brand loyalty is also a choice of convenience because they already know what to expect from the brand. Customers shopping on Amazon would directly search for the brand and choose the products they’re satisfied with.
- Prevent infringement and ensure sustainable growth for cross-border e-commerce sellers
- A registered brand can also help sellers avoid risks, such as infringement. Your products may receive legal protection overseas, and you can address concerns over counterfeits or listing-hijacks by other sellers, thereby safeguarding your brand reputation and product sales for you to gain a foothold in cross-border competition.
Try this service
Amazon Brand Registry
Amazon Brand Registry features
- Analyze brand growth with brand dashboard
- All-in-one registration for multiple countries
- Manage customer reviews
Benefits of using Amazon Brand Registry
- Dedicated brand display with advertising and promotions
- Proactive brand protection
- Comprehensive brand building tools
- Exclusive rebates and credits for brand owners with New Seller Incentives
Why other sellers are enrolling in Amazon Brand Registry
- Brand Building Case Study
- Watch the demo on-demand
Brand recommendations for new sellers
- Sellers can expect the following in your brand development roadmap: Brand registration > Launch Sponsored Brands campaign > Conduct brand analytics > Register for trademark protection
- To rapidly acquire reliable reviews as a new brand owner, leverage Vine – it is free to enroll your new products listed.
- Before registering a brand, check the trademark office in the country you want to sell in (USPTO for US store) for any patents or trademarks that conflicts with yours.
- Immediately after you have enrolled in Amazon Brand Registry, build your Brand Store – this is a microsite within Amazon of your brand and your products.
- With an enrolled brand, you should start applying the A+ content concepts to optimize your brand presence on Amazon.
- Start your brand registration as soon as you have a registered Amazon account. After submitting a trademark application, it usually takes 2 to 3 months to obtain a pending trademark (™ mark), at which point you can start enrolling in Brand Registry. Trademark application times vary by country and region, so sellers are advised to start as soon as possible.
- Make informed and strategic decisions with Brand Analytics before jumping into Sponsored Brands and other advertising/promotions for your brand.
Benefits of enrolling in Amazon Brand Registry
Next, we will go to the key step in building a brand on Amazon — Amazon Brand Registry.
How does Amazon Brand Registry help boost sales?
When you enroll in Amazon Brand Registry, you’ll receive
- 30+ brand marketing and protection tools
- 5 core operating directions that comprehensively accelerate brand growth
- Comprehensive help to launch new products quickly, and attract orders for new stores
Branding strategy
Objectives: Understand demographic profiles, competitor analysis, conduct
product research, form a pricing strategy
Brand look
Objectives: Build a brand, how to display brand, convey the brand’s tone
Brand growth
Objectives: Drive sales, refine operations, attract on- and off-site
traffic, boost brand rank
Brand customers
Objectives: Increase followers, drive repeat purchases, customer
engagements, manage reviews
Brand protection
Objectives : Prevent listing manipulation, anti-counterfeiting, manage
trademark and authorization, prevent and report infringement
More specifically, enrolling in Amazon Brand Registry also gives you access to a suite of exclusive tools to help you stand out during marketing activities:
| With a brand | Without a brand | |
|---|---|---|
| Product display formats | • Multi-format product display |
• A+ content images and video
• Store
• Sponsored Brands, Sponsored Display ads
| • Text-only format
Amazon Brand Analytics tools| • Full access unlocked for
brands to understand their customers and competitors.| • No access
**Amazon Brand Protection tools***
*Protection only applies to
local trademarks
| • Protected against counterfeits
• Access to Report a Violation tool
• Automated protections
| • Not protected
Brand exposure in product name| • Brand name in product name
is allowed
• Access to advertising tools for more brand awareness
| • Not permitted
Ease of sales conversions| • Access to brand Store for customer to
access your catalog
• A+ content in your listing to create brand loyalty and informed purchases
| • No brand to connect products together. Harder to expose new products to customers.
Since the launch of Amazon Brand Registry in 2017, more than 200,000 brands
worldwide have registered for brand registration on Amazon because of the many
advantages that brand registration can bring, favored by brand owners. Refer
to the table below for a side-by-side comparison of different brand protection
tools and select those that best fit your specific needs and situations
:
Key takeaways from Day 1
What to sell：
- Research keywords, customer reviews, and revenue calculations of similar products
- Consider the seasons where the product is likely to have strong demand
- Check that your products are compliant with guidelines and requirements in the country of sale
How to sell：
- Consider the fees and pricing strategy to estimate your revenue
- Consider the brand benefits of enrolling your brand into Amazon Brand Registry
Master these tools and services：
- Product Opportunity Explorer
- FBA Revenue Calculator
- Amazon Brand Registry
Continue to the Day 2 workbook
References
- Statista - The Statistics Portal for Market Data, Market Research and Market Studies
- amzn.to/BrandReg-Guide
- Amazon Sign-In
- Amazon Sign-In
- Amazon Sign-In
- Amazon Brand Protection: Protect the Brand You Built
- brandservices.amazon.com/transparency
- Sell on | Amazon Global Selling Singapore | Amazon USA
- Revenue Calculator
- Amazon Sign-In
- Amazon Business: What It Is and How It Can Benefit Your Company
- U.S. retail e-commerce sales share 2023 | Statista
- United States - Total population 2027 | Statista
- U.S. Amazon Prime users 2024 | Statista
- Patent Basics | USPTO