Amazon Stores Creative Asset Requirements Guide
- June 9, 2024
- Amazon
Table of Contents
Amazon Stores Creative Asset Requirements Guide
Introduction
Amazon Stores is a free, self-service product that allows brand owners to
design and create multipage stores to showcase their brands, products, and
value proposition on Amazon.com.
This document provides a technical guide for creative assets used in Amazon
Stores
Tile Gallery
Examples of all of the content tiles available to build an Amazon Store Page are shown below:
Tile Sizes
Every Amazon Store page is divided into tiles. Amazon Store content tiles have
4 sizes: Full Width, Large, Medium, and Small. The following tile types are
supported for each size:
| Tile Type | Full Width | Large | Medium | Small |
|---|---|---|---|---|
| Hero | Y | N | N | N |
| Image | Y | Y | Y | Y |
| Text | Y | Y | Y | Y |
| Video | Y | Y | Y | N |
| Gallery | Y | N | N | N |
| Product | Y | Y | Y | Y |
| Product Grid | Y | N | N | N |
| Recommended | Y | N | N | N |
| Best Sellers | Y | N | N | N |
Header
Every Amazon Store page has a header section at the top of the page. The
header section will include the components described in the diagram below:
Hero Image
- The brand logo acts as a home button and is displayed on all pages in the center of the navigation.
- At resolutions below 1500px, up to 16% of the left and right sides will be cropped. The brand logo will cover up and additional 18% of the left side of the hero image on small screens.
Header and Logo Requirements
Tile Type Min Resolution Max Resolution Hero Image Safe Area
Hero Image 3000×600 3000×1200 50% width
Hero Image Cropping
To support various screen resolutions, the image will be cropped on
resolutions below 1500px wide. Up to 16% of the left and right sides will be
cropped on small screens. The brand logo will cover up an additional 18% of
the left side of the hero image on small screens. Any Logos or text in the
hero image must be in the safe area to prevent cropping.
Example of hero image cropping on a small screen
Brand Logo and Navigation Bar
- The brand logo acts as a home button and is displayed on all pages in the center of the navigation.
- The brand logo is configured in the Amazon Store settings.
- The navigation bar is automatically generated as the Amazon Store is built. The arrangement of items in the menu can be controlled by reorganizing your Amazon Store using the page navigator tool in the Store builder.
Header and Logo Requirements
Tile Type Min Resolution
Logo 400×400
Text Tiles
- Text tiles contain free-form text.
- Text tiles can link to a store or detail page.
- Text can be positioned left, right, center, or justified.
Text Tile Requirements
| Tile Type | Tile Size | Max Text |
|---|---|---|
| Text | Extra Large | 20 lines |
| Text | Large | 9 lines |
| Text | Medium | 5 lines |
| Text | Small | 8 lines |
Image Tiles
- Image tiles can link to an Amazon Store subpage or product detail page.
- If the image includes text, it must be 32 pixels high when used in full-width tile size and 16 pixels high in any other tile size.
Image Tile Requirements
| Tile Type | Tile Size | Min Image Resolution |
|---|---|---|
| Image | Full Width | 3000×1500 |
| Image | Large | 1500×1500 |
| Image | Medium | 1500×750 |
| Image | Small | 750×750 |
Image + Text Tiles
- Image tiles have the option to include text.
- The text will include a heading and description text.
Image Tile Requirements
Video Tiles
- Video tiles require image and video file
- Plays full screen on mobile.
- It Plays inline on a desktop with an option to expand to full screen.
- Links to an Amazon Store page or product detail page.
Product Tile Requirements
Product Tiles
- Highlights a single product
- Displays price and prime status
- Links to the product detail page
- Product tiles can include a custom product title and description.
Product Tile Custom Text Requirements
| Text | |
|---|---|
| Product (+Text) | Full Width |
| Product (+Text) | Large |
| Product (+Text) | Medium |
| Product | Small |
Product Grid
- Displays 4 to 100 products in a product grid.
- A list of products can be selected manually or based on search keywords.
- Each row will display 4 products in a row on desktop and 2 products in a row in mobile.
- Displays product name, product image, price, and star rating.
- Each product in the grid links to product detail pages.
Product Grid Tile Requirements
| Tile Type | Initial Product Rows | Max Products |
|---|---|---|
| Product Grid (Standard) | 2 | 100 |
Gallery
- The gallery will display up to 8 images
Gallery Requirements
Best Seller and Recommended Products Tiles
Best Seller Tile
- Displays the top-selling products in the brand.
- Displays 5 products at a time.
- Will not be shown if a brand does not have best seller products.
- No setting is required.
Recommended Products Tile
- Displays products from the brand that are recommended to the shopper based on previous shopping history.
- Displays 5 products at a time.
- Will not be shown if a brand does not have recommended products for shoppers.
- No setting is required.
Amazon Stores
Creative Asset Requirements
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