mailchimp The Forward Awards Submission Toolkit User Guide
- June 1, 2024
- mailchimp
Table of Contents
mailchimp The Forward Awards Submission Toolkit
Product Information
Specifications:
- Eligibility: Mailchimp customers based in the US, UK, Australia, or Canada
- Submission Period : January 1, 2023, to May 24, 2024
- Language: Submitted work must be in English
- File Uploads : Max file size for images: 10MB; max file size for other file types: 30MB
Product Usage Instructions
Award Categories:
- Outstanding Personalization: Recognizes marketers excelling in using Mailchimp’s personalization tools.
- Best Revenue-Driving Campaign: Recognizes those achieving revenue goals through Mailchimp campaigns.
- Most Engaged Audience: Celebrates outstanding email audience development.
- Marketing Innovator of the Year: Recognizes creativity and innovation in campaign results.
Submission Elements Overview:
-
Basic Requirements:
- Applicants must be Mailchimp customers based in eligible countries.
- The submitted work period is specified.
- Submitted work must be in English.
-
Entry Requirements:
-
Submissions should include specific elements based on the
selected award category. -
Details on customer segments, revenue challenges, audience engagement metrics, or campaign strategy are key.
-
Emphasis on showcasing results like open rates, click rates, revenue growth, etc.
-
FAQ
- Q: Who is eligible to apply for the awards?
- A: Only users with an e-commerce store connected to Mailchimp in the US, UK, Australia, or Canada are eligible to apply.
- Q: What is the submission period for the awards?
- A: The submission period is from January 1, 2023, to May 24, 2024.
AWARD CATEGORIES
OUTSTANDING PERSONALIZATION
This award celebrates the marketer or team who has excelled in using
Mailchimp’s personalization tools. Winners will be recognized for their
ability to craft and execute a personalized email campaign that targets their
business audience at scale.
Submissions should include a summary of how different customer segments were
identified, an overview of the tools used to personalize for the audience, and
impressive results including (but not limited to) relevant metrics such as
open rates and click rates.
THE FORWARD AWARDS
BEST REVENUE DRIVING CAMPAIGN
This award celebrates the marketer or team who has used Mailchimp tools to
increase substantial revenue for their business. Winners will be recognized
for their ability to craft and execute an email campaign that supports them in
meeting or exceeding revenue goals. Submissions should include a summary of
initial revenue challenges and goals, marketing strategy and Mailchimp tools
used to achieve revenue goals, and impressive results including (but not
limited to) open rates, click rates, and revenue growth over time.
Only users with an e-commerce store connected to Mailchimp are eligible to
apply.
Don’t have your e-comm store connected?
https://mailchimp.com/help/connect-your-online-store-to-mailchimp/
MOST ENGAGED AUDIENCE
This award celebrates the outstanding development Nof a business’ email
audience. Winners will be recognized for the activity and loyalty of their
email audience and the strategic development that has driven their compelling
engagement.
Submissions should include relevant metrics such as list growth over time,
open rates, deliverability, and unsubscribe rates, as well as the marketing
strategy and Mailchimp tools used to cultivate engagement.
MARKETING INNOVATOR OF THE YEAR
This award celebrates the marketer or team who has demonstrated creativity and innovation using Mailchimp tools to achieve exceptional campaign results. Winners will be recognized for their ability to apply experimentation, resourcefulness, and ingenuity in leveraging Mailchimp tools such as artificial intelligence, customer journeys, automation, SMS and more. Submissions should include a summary of the initial problem to be solved, and showcase how the applied strategy and tools helped to meet or exceed business goals.
SUBMISSION ELEMENTS OVERVIEW
Entry Requirements
- Applicants must be Mailchimp customers based in the US, UK, Australia or Canada.
- The submitted work eligibility period is from January 1, 2023 to May 24, 2024, meaning the submitted work must have been completed during this time.
- Submitted work must be submitted in English.
Specs
Users can upload the following file types: (Max file size for images: 10MB; max file size for other file types: 30MB.)
- Images
- Text documents
- Video files
- PDFs
Basic Requirements
- Name
- Role
- Company
- Company Website
- Company Social Channels
- Phone Number
- Company Size
- Industry
- Location/Region
- Audience Size
- Mailchimp Partner Status
- Utilized Mailchimp Features
Judging Criteria
The judging panel will review the short-answer responses, looking out for:
- A clear problem to be addressed. A clear solution to the problem, including (but is not limited to) an email marketing campaign using the Mailchimp platform.
- Performance metrics to support the solution.
- The judging panel will review supporting documents (max 5) uploaded in the submission, looking out for:
- Engaging and creative content.
- Professional and advanced content. Content that reflects use of Mailchimp tools and features
- Documentation and metrics that demonstrate successful campaign performance.
Best Practices
- Understand the categories criteria for submission: Read the award category and its criteria. This will help you craft a submission that is tailored to the award show’s standards.
- Gather relevant data : Collect data that supports the success of your email marketing campaign, such as open rates, click-through rates, and conversions.
- Tell a story: Use the data to tell a compelling story about your email marketing campaign, including your goal, tactics implemented, clear description of which Mailchimp tools were used and the positive changes that the campaign brought to your business.
- Include Metrics: If appropriate, include relevant customer feedback and engagement metrics. Be specific when citing metrics.
- Use visuals : Include visuals such as screenshots, charts, and graphs to illustrate your story.
- Keep it concise : Make sure your submission is concise and to the point. include your goal, tactics implemented, clear description of which Mailchimp tools were used and the positive changes that the campaign brought to your business
- Proofread: Carefully proofread your submission for any typos or errors.
Sponsored by Intuit. No purchase is necessary. Void where prohibited. The contest begins at 12:00:01 p.m. ET on 04/18/2024 and ends at 11:59:59 p.m. ET on 05/24/2024. Terms and conditions apply. Please refer to the Official Rules & Eligibility for complete details and full contest terms and conditions.
EXAMPLE SUBMISSION OVERVIEW
Disclaimer:
- The purpose for this resource is to guide and inspire. It is not required to submit a PDF in this format.
- Escultura is a fictional brand.
Best practices for building a cohesive case study
Page 1 : Company Introduction Write a short description about your business.
Page 2: Business Challenge or Objective
Describe the business challenge, goal or objective of your email campaign, or the campaign’s role as part of a larger multi-touchpoint campaign.
Page 3: Strategy & Execution
Clearly state your campaign strategy, describing which audience the campaign targeted, the way the customers were segmented, and the Mailchimp tools used to personalize the campaign.
Page 4: Results
Share the results of the campaign, along with any relevant metrics, to help showcase the campaign’s success.
Page 5: Key Visuals
Attach any additional visuals relevant to the campaign execution or results.
EXAMPLE SUBMISSION
Company Introduction
Submission Tips:
Write a short description about your company, including information about your business audience, your mission, and your sales and/or marketing goals.
Business Challenge or Objective
Submission Tips:
Business Challenge:
Describe the specific challenges faced by your business that led you to use
Mailchimp’s email marketing tools. Provide a clear andconcise explanation of
the problem you were trying to solve.
Objective:
Outline the specific goals and objectives you set for their email marketing
campaign. Your objectives should be measurable and clearly tied to the
business challenge outlined in the previous section.
Insight:
Provide insights into your target audience. Their attitudes, behavior
patterns, demographics, desires, and other relevant data you used when
developing your strategy prior to executing your campaign.
Strategy & Execution
Example:
Strategy:
Describe the overall strategy used to achieve your objectives. Include details
about the types of emails sent, the frequency of those emails, and any
segmentation or personalization strategies used.
Execution:
Provide a detailed account of how you executed you email marketing campaign.
Include information about the tools and resources used, any challenges faced,
and how you overcame those challenges.
Results
Example:
Results:
Provide data and metrics that demonstrate the success of your email marketing
campaign. This could include open rates, click-through rates, conversion
rates, or any other relevant metrics. Tie these results back to the objectives
outlined in the previous section.
Key Visuals
Example:
Please upload any files supporting the success of your marketing campaign.
These include (but not limited to) PDFs, sheets, images, written documents,
and screenshots.
(Max file size for images: 10MB; max file size for other file types: 30MB.)
References
Read User Manual Online (PDF format)
Read User Manual Online (PDF format) >>