ClearOn 340 Value Vouchers Instruction Manual
- June 16, 2024
- ClearOn
Table of Contents
WHAT TO THINK ABOUT WHEN CREATING
Value vouchers
Sales promotion
Our value vouchers
When creating your campaign, ClearOn can provide different kinds of value vouchers in order to meet your needs and goals. You can choose between:
Discount coupon…
…is a value voucher that gives discounts on one or more products in a single
purchase. There are three different kinds of discount coupons: Single purchase
coupon, multi-purchase coupon and multi discount-coupon.
Single purchase coupons are the most common kind of voucher and give a
discount on one item and therefore requires a purchase of 1 item. Multi-
purchase coupons give discounts when buying more than 1 item and require a
purchase of at least 2 items, eg ”Buy 2 products and get a SEK 5 discount”.
Multi discount-coupons offer several different options with the same voucher,
allowing the shopper to choose the offer that suits them best, and can be seen
as a hybrid of single-purchase coupons and multipurchase coupons.
Product voucher…
…is a value voucher that gives an item to a customer free of charge. Product
vouchers are a means of payment in the form of an “open value” voucher for
specific products, which means that the discount value will match exactly the
product’s price at the time of purchase in the store where it is redeemed.
Goods voucher…
…is a value voucher in the form of a voucher with a fixed value, e.g. SEK 25,
50 or 100. Goods vouchers are a valid means of payment for optional goods from
the range of goods offered by the supplier. The entire value of the coupon
must be used at one time of purchase.
Payment voucher…
…is a value voucher with a fixed value, e.g. SEK 50, 75 or 100. Payment
vouchers are a means of payment that are not restricted to specific products;
instead, the amount of the payment voucher is subtracted from the total amount
of the receipt. The entire value of the coupon must be used at one time of
purchase.
Choose a value voucher that suits your needs
In the following, we offer our best tips and recommendations for the kind of value vouchers that are best suited for your purposes, needs and goals.
A voucher campaign has different uses and different effects. To find the value voucher and mechanics that best suit your goal, first you need to establish the purpose of your voucher campaign. For example:
- Introduce new products to the market
- Reach new consumers
- Increase turnover rate
- Increase sales volume for a limited period
- Create loyalty
- Compensate customers in case of, for example, complaints
- Brand strategy
Launch new products or reach new consumers
We recommend single coupon discounts together with an offer that entices the
customer to try out a new product, e.g. “Try out our New Product and get a SEK
10 discount”.
An alternative to discount vouchers is the product voucher, which is suitable
for launching new products, i.e. when you want to give away a product for
free, so-called samples. Product vouchers can either be used without requiring
a purchase and simply to offer
free sample, eg “Get a free product X”, or require a purchase: “Buy x number
of products and get 1 free”.
Increase turnover rate – sell more to existing customers
When you want to increase penetration and increase sales volume for a limited
period, we recommend multi-purchase discount coupons, which encourage the
customer to buy more products by adding on a purchase requirement for two or
more items, for such as “Buy 2 – get SEK 10 discount” or “SEK 5 discount when
buying two optional products”. In this case, it is extra important to clearly
state the purchase requirement on the voucher.
Create loyalty or compensate a dissatisfied customer
Goods vouchers are usually used as compensation for complaints. Goods vouchers
are a method of payment in the form of a voucher with a fixed value, for
example SEK 20, 50, or 100. The customer redeems the voucher and is free to
select from a range of certain goods, based on a specific supplier range.
Goods vouchers are also a good idea when you want to encourage existing
customers, compensate business partners or, for example, as prizes in customer
competitions. Goods vouchers are a tool for brandbuilding strategies and help
create loyalty. Goods vouchers are not currently valid as mobile value
vouchers. Goods vouchers are usually used as compensation for complaints.
Payment vouchers are a method of payment in the form of a voucher with a fixed
value, for example SEK 20, 50 or 100. The customer redeems the voucher and is
free to select from a range of goods at certain chain stores. Suitable for
campaigns with a mix of weighted goods and packaged goods*. In other words,
the difference between goods vouchers and payment vouchers is that goods
vouchers allow the customer to redeem goods from a specified supplier’s
assortment, while payment vouchers are valid for all goods at specified food
chain stores.
None of the above-mentioned ClearOn value vouchers offer cash returns. The
full value of the value voucher is expended at the time of purchase.
-
The weighted goods number consists of a 13-digit item number created using the GS1 weighted goods prefix, a serial number, the price in SEK or the weight in kilograms, and a check digit. The weighted goods prefix always begins with “2X”. Mixing different types of GTIN when setting up a campaign is not possible, ie they cannot be mixed with packaged goods that begin with, for example, a “7”.
Regardless of which value voucher you choose, it is up to you to decide whether the offer should only be valid once per single purchase/receipt or if several vouchers can be used for the same offer and redeemed against a single purchase/receipt.
What to keep in mind when designing value vouchers
The more visible your value voucher is, the more you will increase your sales. Follow our tips to create optimal conditions for a successful campaign.
Creating contrast on the shelves is the most important thing.
Begin by answering the following questions: Where and how will the product be sold? What kind of environment does the store have?
Take your starting point in your product’s color and shape and its designated category. If the shelf is dominated by a certain specific color, you should choose a contrasting color; the same applies to the packaging design. Other basic tips include:- Clear, straightforward and simple communication
- A distinct packshot on the intended products
- Clear discount value on the value voucher
- Contrasting background color
The most important thing to remember is to make your coupon or value voucher stand out in one way or another. Preferably with strong contrasting colors, distinct framing or a unique punched design. You can also create vouchers with printing on both sides. This gives them a distinct front side and offers you the opportunity to print additional information and the EAN code on the back.
Feel free to contact ClearOn for more tips and ideas when designing your voucher campaign.
Value vouchers – general
A general value voucher has only one EAN code.
EAN code
- A light background gives the best results.
- The code must be created according to the EAN13 standard and should be at least 35×20 mm.
Value voucher – security code
This value voucher has BOTH an EAN code and a unique security codewhich
ensures greater security upon redemption.
EAN code
-
The EAN code should be placed on the left, as it is scanned first during checkout.
-
A light background gives the best results.
-
The code must be created according to the EAN13 standard and should be at least 35×20 mm.
Unique security code -
The security code should be placed on the opposite side of the EAN code as it is scanned after the EAN code during checkout.
-
The security code format consists of an interleaved 2 of 5 barcode and should be at least 35×20 mm.
For increased security or to personalize an offer, the value voucher can be provided with an extra code – a security code. This means that the value voucher can only be redeemedonce, after which it expires. The security code allows you also to create personal offers, which provide more opportunities for follow-ups.
PROOFING & APPROVAL
We recommend that you send us a proof-sheet before you print your value
voucher to allow us to check the value voucher’s design and function. Send the
proof to: hello@clearon.se
This is how the coupon should be designed.
Mandatory text for Goods voucher/Payment voucher:
The entire value of the coupon must be used at one time of purchase.
Recommended text for Discount coupons:
Can not be combined with other offers.
Print via ClearOn
As part of the process, we offer printing of coupons, vouchers, money orders
and payments as well as other coupons that can be used in cash back
promotions, contests and similar activities.
You order the print when you create a campaign in ClearOn Customer portal.
There you will also find format types such as lead- and delivery times. Of
course, we also arrange reprints of existing campaigns and special solutions
if wanted, for example special requirements for paper, format, etc.
Read more about Print services HERE!
Contact
If you have any questions regarding ClearOn Customer Portal, how to create campaigns or anything else, please feel free to contact us. Good luck with your campaigns!
Email
hello@clearon.se
Phone
Phone nr: +46 8-588 340 59
Opening hours: Weekdays 9 am–5 pm
References
Read User Manual Online (PDF format)
Read User Manual Online (PDF format) >>