Amperity 2023 One Pager Skift User Guide
- August 22, 2024
- Amperity
Table of Contents
Amperity 2023 One Pager Skift
In the AI era, travel companies must meet growing demands for personalized experiences. Explore three key areas for travel brands to focus on optimizing customer data.
PIVOT TO FIRST-PARTY DATA
Own (don’t rent) your most important asset to drive personalized experience for your customers.
Tips for travel brands to maximize first-party data
- Simplify the process for customers to share their data.
- Maintain transparency regarding data collection and usage.
- Empower customers with control over their data.
- Employ first-party data to craft personalized customer experiences.
TAKE BETTER ADVANTAGE OF LOYALTY DATA
Provide VIP treatment to your most valued customers so they continue to stay loyal to your brand.
Three ways companies can respond to changing perceptions of loyalty:
- Diversify rewards with AI-enhanced systems.
- Personalize customer journeys using AI-driven analytics.
- Implement AI algorithms for curated exclusive benefits.[1]
BUILD A UNIFIED VIEW OF THE TRAVELER
Customer data is messy and siloed. A unified view of your first-party data powers meaningful experiences and accelerates growth.
Three factors that will set an intelligent identity solution apart from the rest:
- Complete data collection
- Massive computing power
- Human-centric AI/ML identity resolution
Percent of executives expressing confidence in understanding individual customer identities In the new digital landscape, accurate first-party customer data will be the key to fulfilling traveler expectations and growing loyalty. A foundation of unified data can power tools and AI initiatives to provide the kind of personalized experiences that will keep travelers coming back for more.