Tom s Hardware Gaming Peripherals User Guide
- June 29, 2024
- Tom s Hardware
Table of Contents
Tom s Hardware Gaming Peripherals
Specifications
- Product Type: Gaming Peripherals
- Target Audience: Consumers
- Features: Product placement in buying guides, native content, social media engagement
- Partners: Tom’s Hardware, TechRadar Italia
Product Usage Instructions
Placement in Buying Guides:
The product is featured in buying guides published by Tom’s Hardware to help users make informed decisions on gaming peripherals.
Native Content:
The product is integrated into premium native content, providing detailed information and recommendations to users.
Social Media Engagement:
Engage with the product through social media campaigns, including video content distribution and promotion on Facebook and Instagram.
The Project
Tom’s Hardware publishes updated buying guides every month, positioned in Google’s SERP, aimed at directing users to the best choice. The partner’s products are included in these buying guides to offer the best solution in the PC gaming peripherals landscape.
Our Sites Involved in the Project
- Tom’s Hardware
- Game Division
- TechRadar
Editorial Objectives
- Brand awareness and conversion
- Guide users to choose the ideal gaming product
- Each guide will have product placements dedicated to the commercial partner
Target Persona
Minimum 25,000 unique users expected to be engaged by the content produced
-
Enthusiasts
Age: 25-60+
Gender: Predominantly male
Communication platform: Editorial and YouTube channel -
New Buyers
Age: 18-24
Gender: 74% male and 26% female
Communication platform: Editorial and social networks
6 million unique users per month
25 million page views per month
Themes of the Editorial Proposal
Native Content Premium
Buying guide dedicated to the partner’s products
Product Placement in Buying Guides
- Best budget gaming headsets
- Best PC microphones
- Best gaming monitors
- Best gaming headsets under 100€
- Best wireless gaming headsets
- Best gaming monitors under 500€
- Best gaming mice under 150€
- Best gaming chairs under 200€
- Best XXL gaming mouse pads
- Best gaming keyboards under 100€
Social Video Module
Social engagement project consisting of 5 video pills (max duration: 90 seconds), to be distributed on the client’s channels and our social networks.
Network Extension Module
Publication of the dedicated buying guide also on the TechRadar Italy site.
- Reposting all content on our social channels (Facebook & Instagram)
- Retargeting advertising campaigns to expand the user base
Frequently Asked Questions
What is the purpose of the project?
The project aims to guide users in choosing the best PC gaming peripherals through monthly updated buying guides.
Who are the target users?
The target users are gaming enthusiasts aged 25-60+ and new buyers aged 18-24, predominantly male.
What platforms will the content be published on?
The content will be published on Tom's Hardware, Game Division, and TechRadar.
How will the content be promoted?
The content will be promoted through social media channels, retargeting advertising campaigns, and reposting on Facebook and Instagram.
What are the editorial objectives?
The objectives include brand awareness, guiding users to the ideal gaming product, and dedicated product placements for commercial partners.
How can I find the buying guides featuring the product?
You can find the buying guides on Tom's Hardware website or TechRadar Italia.
Are there specific criteria for product placement in the buying guides?
Products are selected based on their quality, performance, and relevance to the gaming peripherals market.
Can I participate in social media campaigns with my product?
Yes, you can engage in social media campaigns organized by the project to promote your product to a wider audience.
References
- Migliori cuffie gaming economiche (giugno 2024) - Tom's Hardware
- Migliori microfoni per PC (giugno 2024) - Tom's Hardware
- Migliori monitor gaming (maggio 2024) - Tom's Hardware
- Migliori cuffie gaming sotto i 100€ (maggio 2024) - Tom's Hardware
- Migliori cuffie gaming wireless (giugno 2024) - Tom's Hardware
- Migliori monitor gaming sotto i 500 (giugno 2024) - Tom's Hardware
- Migliori mouse gaming sotto 150 euro (giugno 2024) - Tom's Hardware
- Migliori sedie gaming sotto i 200€ (giugno 2024) - Tom's Hardware
- Migliori tappetini da gaming XXL (aprile 2024) - Tom's Hardware
- Migliori tastiere gaming sotto 100€ (giugno 2024) - Tom's Hardware