amazon Japanese holiday calendar User Manual
- June 5, 2024
- Amazon
Table of Contents
global selling
Japanese holiday calendar
Plan ahead for peak shopping periods
| Holiday | What customers buy |
|---|
1/1/2022
New Year’s Day
1/1/2023| Lucky bags (an assortment of items sold at a high discount)
and items for the winter sale season (when various products are sold at high
discounts).
2/14/2022
Valentine’s Day
2/14/2023| Chocolate, men’s jewelry, ties, wallets, fragrances, gifts
for men, greeting cards, baking supplies, wrapping paper, and other
decorations associated with Valentine’sDay.
3/3/2022
Girls’ Day/Hinamatsuri
3/3/2023
| Hina dolls, girls’ dresses, gifts associated with girls.
3/14/2022
White Day
3/14/2023
| Candy, cookies, small gifts (including jewelry), flowers, and other gifts for women.
4/4/2022
Back to school
4/3/2023
| School-related items (including stationery and lunch boxes), digital cameras, video cameras, and memory cards.
March–April
Cherry blossom/ Hanami season
| Snack foods, beverages, party goods (including party hats, costumes, and games), blankets, portable chairs, and picnic-related items.
4/29–5/8/2022
Golden Week (national holiday week)
4/29–5/7/2021
| Travel goods, digital cameras, video cameras, and
memory cards.
5/8/2022
Mother’s Day
5/14/2023
| Small items and gifts for women (including jewelry and perfume), flowers, greeting cards, and sweets (especially chocolate).
6/19/2022
Father’s Day
6/18/2023
| Gifts targeted toward men, including ties, books, socks, and fragrances.
In July (date announced shortly beforehand)
Prime Day
| Highly discounted items across all categories.
In September
Silver Week
| Travel goods.
September–October
School Sports Day season
| Kids’ tennis shoes (sneakers), digital cameras, videos, memory cards.
10/31/2022
Halloween
10/31/2023
| Costumes of all kinds, makeup, accessories, masks, wigs, beverages, and scary items such as fake blood and scary contact lenses.
11/25/2022 & 11/28/2022
Black Friday &
Cyber Monday
11/24/2023 & 11/27/2023
| Highly discounted items across all categories
11/25–12/25/2022
Christmas season
11/24–12/25/2023
| Christmas goods and decorations, ornaments, advent calendars, greeting cards, gift-wrapping items, and gifts for various age groups and genders.
Mid to late December
Bonenkai season
| Party goods, including party hats, costumes, and games.
Need more information?
Learn more atamazon.com/expandtojapan