Amazon Date Lady organic syrup User Manual
- June 5, 2024
- Amazon
Table of Contents
Amazon Date Lady organic syrup User Manual
About the brand
Since 2012, Date Lady has been on a mission to provide great tasting, nutrient-dense sweetener and snack solutions made with dates for those looking to replace white sugar in their diet. Date Lady’s daily sales increased by 67% since joining Amazon Launchpad in January 2020.
Behind the brand
After an international relocation to the Middle East, Colleen, the Date Lady, and her husband Ryan were immersed into ‘date-culture’. Date syrup, a specialty food not commonly seen in American markets, was hard to come by upon their move back to the US. Colleen set out to bring this culinary treat to a new market, winning numerous awards, such as a Good Food Award in 2019 for their Date Syrup, and 9 sofi Awards from the National Association of Specialty Foods, including Gold in 2021 in the BBQ/Hot Sauce category.
https://[www.amazon.com](https://www.amazon.com)/stores/page/8BBA03C3-11A9-4522-BC70- 67DB93F592F
More about Date Lady’s experience
What appealed to you about Amazon Launchpad?
“We saw unique opportunities to increase customer education through Amazon
Launchpad that we couldn’t activate ourselves, such as the Launch
Merchandising Package, and inclusion in other founder-driven features like
Meet the Launchers and Women’s History Month.”
How has Amazon Launchpad helped your brand?
“Amazon Launchpad provides the opportunity to reach an interested audience in
an authentic way. Benefits like Premium A+ Content help visually convey our
story and increase brand awareness. Merchandising inclusion during key events
like Holiday and Mother’s Day also impacts our business in a big way. Plus,
our SAS account manager helps us resolve issues and navigate both Amazon and
Amazon Launchpad successfully.”
How will Amazon Launchpad help your brand grow in the future?
“We plan to support our newly launched product with the Launch Merchandising
Package, refresh our Premium A+ Content, and double down on brand awareness
through traffic-driving opportunities.”
https://sell.amazon.com/programs/launchpad
“Amazon Launchpad provides benefits and tools that helped differentiate our product on Amazon, which is especially important for a small consumables brand that’s just starting out.”
Colleen Sundlie, Chief Date
Aficionado and Founder
Date Lady first launched on Amazon in 2014. Sales growth is specific to daily sales for 6 months before joining Amazon Launchpad compared to the first 6 months in the program. Revenue growth is unique to this brand.
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