amazon Q124 Day Roadmap New Seller Success Installation Guide

: June 2, 2024
: Amazon

Table of Contents

INSTALLATION INSTRUCTOION
Read User Manual Online (PDF format)
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amazon Q124 Day Roadmap New Seller Success Installation Guide

INSTALLATION INSTRUCTOION

Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s
why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services designed to fuel the growth of new sellers.

This guide contains high-level information that will help you start your journey selling in the Amazon Store.

Six steps for New Seller Success

Sign up for a Professional selling account
Register your brand.
List your products in the Amazon Store.
Sign up for Fulfilment by Amazon (FBA).
Attract customers through deals, coupons and ads.
Manage your Account Health and Automate your Pricing

Sign up for your Professional Selling Account

With two selling plans available, Amazon offers you the flexibility to sell one item or sell thousands. Before you begin registration, decide which plan is a better fit for your business. Don’t worry about making the wrong choice – you can change plans at any time. Also keep in mind that, in both cases, additional selling fees apply.

_ Individual vs Professional Plan
_

Verify your identity

You must complete identity verification to become successfully registered as a seller
on the Amazon Australia store. Follow this step-by-step guide and the tips on each page to help prevent delays in your registration.

Ensure you are ready with the following:

Business email address or Amazon customer account
Chargeable credit card
Government ID (identity verification protects sellers and customers)
Tax information
Phone number
A bank account where Amazon can send you proceeds from your sales.

Register your brand

If you own a brand, Amazon offers tools to help you build, grow, and protect it. After
enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase
your products and tell your story on Amazon product detail pages. Use A+ content to
add videos, enhanced images, and product comparison charts that inform and inspire customers.

A+ Content

Storefront

Eligibility Criteria:

Pending or Active Trademark
Trademark must be in the form of a textbased mark (word Mark) or an image based mark.

Educational Resources

Download

Watch video

List your products

To sell a product on Amazon, you must first create a product listing. Either:

Match an existing listing (if somebody else is already selling the same product on
Amazon)
Create a new listing (if you are the first seller).

What you need to start listing products

In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC,
an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re
selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.

Listing Guide

Download

Read

Enroll in Fulfilment by Amazon

Solve shipping, returns, and customer service

With Fulfilment by Amazon (FBA), you can store products in Amazon’s network of
fulfilment centers. When a customer places an order, we pick, pack, ship, and provide customer service and returns. The program can help you reach customers and stay focused on growing your business. You could also be eligible to try FBA with the FBA New Selection Program in which you can qualify to get free monthly storage and free removals for all eligible, new-to-FBA parent ASINs for a limited time. T&Cs apply

Why should you use FBA?

Fast and convenient delivery choices

Amazon Prime members love free expedited shipping on Prime-eligible orders
Amazon.com.au customers enjoy free Australian shipping on eligible orders over $59
Customers can also combine your orders with other products fulfiled by Amazon to qualify for free shipping
FBA listings are eligible to display the Prime shipping badge.

Flexibility to help you scale quickly

No minimum for the number of products you send
Multi-Channel Fulfilment allows you to sell from your own site or third-party e-commerce sites with Amazon picking, packing, and shipping to your customers.

Cost-effective pricing

Pay as you go and simplify your fulfilment costs. With FBA, you’re charged for storage space and each order we fulfil. Fees for Selling on Amazon and optional services may apply.

_ Trusted customer service and returns
_

Provide world-class, 24/7 customer support to your customers
FBA customer support: Our customer support is available 24/7 via phone and email
FBA returns: Our customer service also manages product returns for FBA products sold on Amazon.com.au

Educational Resources

Download

Attract customers through deals, coupons and ads

Advertising
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon and select premium apps and websites. You can create a campaign in just a few minutes, even if you’ve never advertised before.

Benefits of Sponsored Products:

Help drive sales with a few clicks
Encourage informed buying decision
Manage ads for your specific needs
Optimise for your budget
Advertise smarter with informative insights
Reach consumers with relevant messaging
Benefits of Sponsored Products:

**New advertiser success guide

**

Complete

Deals
Deals help to increase the visibility of your eligible ASINs to customers and are set up
from the Coupons dashboard in Seller Central.

Benefits of Deals

Participate in Amazon Marketing Events
Help increase sales across your brand
Highlight products in Amazon.com.au search results
Help improve discoverability of your brand and products

Coupons

Coupons help to increase the visibility of your eligible ASINs to customers and are set up from the Coupons dashboard in Seller Central.

Educational Resources

Download

Manage your account health and automate your pricing

Account Health

The Account Health page provides an overview of your selling account’s adherence to
the performance targets and policies required to sell on Amazon. To ensure that we are
delivering a great experience for our customers, action may be taken if sellers do not comply with these targets.

What is Account Health Rating?

The Account Health Rating (AHR) is a new feature that helps you monitor your account
health based on your adherence to Amazon’s selling policies. To maintain ‘Good’
account health, address all the policy violations in a timely manner. If your AHR is ‘At
Risk’ or ‘Critical’, your account may be at risk of deactivation. To learn more about the
AHR, visit Account Health Rating: Frequently asked questions.

Automate Pricing

Did you know that you can use Amazon’s free Automate Pricing tool to adjust your
prices quickly and automatically to help your pricing remain competitive?

Automate Pricing allows you to automatically adjust prices on SKUs in your catalogue in response to events such as the Featured Offer (Buy Box) price, without having to revisit the SKU every time you want to change your price. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.

Benefits

Move Fast – Automatically change your prices in response to the events you choose
Price Competitive – Potentially increase your likelihood of becoming the Featured
Offer Stay in Control – Safely price between the minimum and maximum price guardrails you set
Do More – Automation gives you more time to focus on other aspect of your business