Displaydata Aura and Chroma Adapter Plate User Guide

: June 12, 2024
: Displaydata

Table of Contents

Displaydata Aura and Chroma Adapter Plate
Product Information
Key Features
Product Usage Instructions
ESL installation
Recommended Mounting Orientation
Damaged Equipment
Type Approval Statements
Battery Caution Statements
Battery Replacement
CONTACT
References
Read User Manual Online (PDF format)
Download This Manual (PDF format)

Displaydata Aura and Chroma Adapter Plate

Product Information

The Aura and Chroma are Electronic Shelf Labels (ESL) manufactured by Displaydata Ltd. The ESLs are based on EInk display technology, which provides a viewing angle near to 180 degrees. The product is designed to be mounted on the shelf edge using shelf rail strip. Displaydata offers suitable shelf rail strips through their Fixtures & Fittings partners. The ESLs have different models with varying sizes and mounting orientations.

Key Features

EInk display technology
Various sizes available
Mounting options for different orientations

Trademarks: DISPLAYDATA and the Displaydata logo are trademarks of Displaydata Ltd in the United Kingdom, US, and Europe. All other trademarks mentioned in the document are held by their respective owners.

Copyright Disclaimer: The contents of this document are protected by international copyright laws and other intellectual property rights. No part of this document may be copied, distributed, transmitted, or reproduced in any form or by any means without the express prior written permission of Displaydata.

Company Information: Displaydata Ltd is a registered company in England and Wales with company registration number 03929602. The registered office is located at Malvern Hills Science Park, Geraldine Road, Malvern, Worcestershire, WR14 3SZ, UK.

Product Usage Instructions

ESL Installation: This product is designed to be installed at heights not exceeding 2m above floor level.
Aura and Chroma Mounting Position: The ESL should be mounted to the shelf edge using a shelf rail strip provided by Displaydata’s Fixtures & Fittings partners. Avoid mounting the ESL directly against a metal surface, as metal objects can interfere with the ESL’s RF operation.

Recommended Mounting Orientation:

Depending on the model, follow the recommended mounting orientations:

Chroma 16, Chroma 16+, Chroma 16L: Mount the label along the shelf edge with the front barcode below the display.
Aura 29F, Aura 29F+, Chroma 21, Chroma 21+, Chroma 21L, Chroma 27+, Chroma 27L, Chroma 29, Chroma 29+, Chroma 29L, Chroma 37, Chroma 37+, Chroma 37L: Mount the label with the display aligned horizontally along the shelf edge, and the front barcode on the left-hand side.
Chroma 42, Chroma 42+, Chroma 60, Chroma 60+, Chroma 74, Chroma 74+, Chroma 74H+, Chroma 125+: The label can be mounted with the display in either landscape or portrait orientation using one of the available mounting brackets from Displaydata’s Fixtures & Fittings partners.

Follow these instructions to ensure proper installation and operation of the Aura and Chroma Electronic Shelf Labels.

ESL installation

This product is not intended to be installed at heights more than 2m above floor level.

Aura and Chroma mounting position.
The ESL should be mounted to the shelf edge using shelf rail strip. Suitable shelf rail strip is available via one of Displaydata’s Fixtures & Fittings partners. The ESL should not be mounted directly against a metal surface. metal objects can interfere with the operation of the ESL’s RF.
Aura and Chroma fixing angle.
The Aura and Chroma range of Electronic Shelf Labels are based on EInk display technology which has a viewing angle near to 180 degrees.

Recommended Mounting Orientation

Chroma 16, Chroma 16+, Chroma 16L| The label should be mounted along the shelf edge with the front bar code below the display.
---|---
Aura 29F, Aura 29F+

Chroma 21, Chroma 21+, Chroma 21L Chroma 27+, Chroma 27L

Chroma 29, Chroma 29+, Chroma 29L

Chroma 37, Chroma 37+, Chroma 37L

| The label should be mounted with the display aligned horizontally along the shelf edge with the front bar code on the left- hand side.
Chroma 42, Chroma 42+

Chroma 60, Chroma 60+

Chroma 74, Chroma 74+, Chroma 74H+

Chroma 125+

| The label is to be mounted with the display in landscape or portrait orientation by using one of the mounting brackets available via one of Displaydata’s Fixtures & Fittings partners

ESL deployment in Low-temperature Environments
It is very important when deploying ESLs in a “Chiller” environment i.e., temperature-controlled fridges operated below 10 degC) that the labels are allowed to reach thermal equilibrium before sending images. Failure to wait for thermal equilibrium may result in a display where the text/graphics will be hard, if not impossible, to read. Often this situation occurs when the ESLs are first deployed. When ESLs are first deployed it is a common practice to configure the units at normal room temperature (~25 degC) and then place them into the chiller unit whose ambient temperature of ≤ 10 degC. In this case, it is extremely important that the labels are allowed time to thermally stabilize at the cooler the temperature of the chiller before any image updates are carried out. We recommend that a minimum of 45 mins is allowed for the labels to reach thermal equilibrium before sending images to the labels. Please note that the same thermal equilibrium time applies to moving a label from a Chiller/Freezer into a normal ambient temperature zone.

Damaged Equipment

When correctly installed our ESLs are designed to be robust and provide a long service life. Should damage occur to the product’s mechanics, which gives rise to exposed sharp edges or leaves the batteries exposed, the equipment should be removed from service immediately.

Type Approval Statements

FCC Warning Statement

These devices comply with Part 15 of the FCC Rules.
Operation is subject to the following two conditions:
- This device may not cause harmful interference, and
- This device must accept any interference received, including interference that may cause undesired operation.
This equipment complies with FCC radiation exposure limits set forth for an uncontrolled environment.
End users must follow the specific operating instructions for satisfying RF exposure compliance.
This transmitter must not be co-located or operating in conjunction with any other antenna or transmitter.
Changes or modifications not expressly approved by the party responsible for compliance could void the user’s authority to operate the equipment.

Industry Canada Warning Statements
“Under Industry Canada regulations, this radio transmitter may only operate using an antenna of a type and maximum (or lesser) gain approved for the transmitter by Industry. To reduce potential radio interference to other users, the antenna type and its gain should be so chosen that the equivalent isotropically radiated power (e.i.r.p.) is not more than that necessary for successful communication.” “This device complies with Industry Canada license- exempt RSS standard(s). Operation is subject to the following two conditions:

this device may not cause interference, and
this device must accept any interference, including interference that may cause undesired operation of the device.

Waste Electrical & Electronic Equipment (WEEE) Statement
The WEEE symbol on this product indicates that this product must not be disposed of as part of household or municipal waste. Instead, any WEEE should be separated, collected, and transported to recycling centers for treatment and processing according to national regulations and procedures.

Battery Caution Statements

Do not ingest battery, Chemical Burn Hazard
Depending on the product this product contains one or more coin/button cell batteries. If a coin/button cell battery is swallowed, it can cause severe internal burns in just 2 hours and can lead to death.
If you think batteries might have been swallowed or placed inside any part of the body, seek immediate medical attention.
Keep new and used batteries away from children.
If the battery compartment does not close securely, stop using the product and keep it away from children.

Battery Replacement

CAUTION

Risk of fire or explosion if the battery is replaced by an incorrect type.
The batteries are only to be replaced by an instructed person.
Leaving a battery in an extremely high temperature surrounding environment that can result in an explosion or the leakage of flammable liquid or gas.

Disposal
Dispose of used batteries according to regional, national, or state regulations. Disposal of a battery into a fire or a hot oven; or leaving in direct sunlight; or mechanically damaging the battery, can result in an explosion.

Disposal – State of California, USA
State of California, USA Regulations Concerning Perchlorate Best Management Practices
The Lithium manganese dioxide primary cells used in our products contain Perchlorate Material. The State of California, USA has instituted regulations concerning perchlorate best management practices (BMP).
Perchlorate Material — special handling may apply.
See: www.dtsc.ca.gov/hazardouswaste/perchlorate.