He Gets Us Super Bowl ADS User Guide
- June 9, 2024
- He Gets Us
Table of Contents
SUPER BOWL ADS
Quick Start
Resource Guide
Super Bowl ADS
What is He Gets Us?
He Gets Us is a national campaign reintroducing people to the Jesus of the
Bible and his confounding love and forgiveness. We believe that he was more
than just a good guy and a profound teacher–but also the Son of God. And
we’re confident that as others understand, read, and learn about who Jesus is,
they’ll find wisdom, hope, and peace unlike any other offered.
What ads are playing at the Super Bowl?
We all know what it’s like to be a kid. And we also know what it’s like to
disagree with people who see things differently than we might. This year’s
Super Bowl spots entertain these two sides of our relationships–the simple
kindness of children, and when spurred by disagreement, the jaded anger of
adults.
Together, these spots connect the dots to an idea we call The Third Way.
Similar to you and me, Jesus could have reacted to his circumstances with
anger or avoidance. Instead, he countered conflict with God’s confounding
love.
The expected timing of when the ads will run are:
A 30-second ad in the break between 1st and 2nd quarter.
A 60-second ad in the first break of the 4th quarter.
What is the Third Way?
The He Gets Us campaign runs themed ads about the different characteristics of
Jesus.
“The Third Way” is a phrase we use to describe the theme surrounding the Super
Bowl ads.
Keep an eye out for the next theme as we prepare for Easter!
What does this mean for my church and me?
There’s something about the Super Bowl–and specifically its commercials–that
causes our culture to stop, watch, listen, and discuss. Though conversations
might only last a day or two, occasionally they’ll inspire long-term dialog
and impact. Since He Gets Us is running TWO ads during the Big Game that speak
directly about Jesus, this could create an incredible opportunity for pastors
and churches to leverage the moment for your mission and ministry.
Resources for Churches to use
both before and after the Super Bowl
These resources are designed to help you bring awareness to the national He
Gets Us campaign, the Super Bowl ads themselves, and provide easy next steps
for your people.
The Done-For-You Marketing Plan:
STAGE ANNOUNCEMENT SCRIPTS, PROMO GRAPHICS
Use pre-game
A set of scripts as well as a promotional video and graphics for screens to
use in your weekend services in the weeks leading up to the Super Bowl.
DOWNLOAD SCRIPT & GRAPHICS →
DOWNLOAD VIDEO →
TEXT MESSAGE SERIES
Use pre-game
Two great text message series options for you to send out to your congregation
through the Gloo app to prep them
for Super Bowl Sunday.
OPEN IN THE GLOO APP →
EMAIL INSTRUCTIONS AND TEMPLATES
Use pre-game and post-game
One of the most efficient ways to communicate with your whole church
congregation is through email. There are two plain-text email templates for
you to customize–one to send before the Super Bowl, and one to send in the
days after.
SOCIAL MEDIA GRAPHICS & CONTENT
Use pre-game and post-game
These free resources are designed to use on your personal or your church’s
social media platforms. We’ve put together the images to post and descriptions
that will help create
awareness, and encourage dialogue about Jesus and the ads.
DOWNLOAD →
PASTOR TALKING POINTS
Use pre-game and post-game
The best time to talk about the Super Bowl ads is during or right after the
game itself. We’ve provided some talking points and questions to encourage
interaction below.
Here are a few ideas for when to talk about the ads:
- Go LIVE on your own or your church’s Facebook or Instagram account after one or both of the He Gets Us ads airs
- Before your regularly planned sermon on the Sunday following the Super Bowl
- Host a Super Bowl watch party at your home or your church
DOWNLOAD →
SMALL GROUP ICEBREAKER
Use post-game
Some of the best ministry and conversations happen in our church’s small
groups. Encourage your small group leaders to bring up the He Gets Us Super
Bowl ads in their groups as an ice-breaker discussion the week after the
game. Download this simple guide that provides a few talking points and
questions and send it to your group leaders.
DOWNLOAD →
CONVERSATION GUIDE
Use post-game
Super Bowl ads frequently make for good conversation–why not use this as an
opportunity to share Jesus with someone you know? The Conversation Guide
provides some basic background information on the He Gets Us ads. This
includes the theme behind the ads, scripture references, and tips for fruitful
conversations.
DOWNLOAD →
Want to learn more about the He Gets Us Campaign and how to engage your
community in the conversation?
LEARN MORE →
Documents / Resources
| He
Gets Us Super Bowl
ADS
[pdf] User Guide
Super Bowl ADS, Super Bowl, ADS, Bowl ADS
---|---
Read User Manual Online (PDF format)
Read User Manual Online (PDF format) >>