TrueChoice Predictive Selling Instructions
- August 21, 2024
- TrueChoice
Table of Contents
Technology client – Case Summary
Customer experience insights for technology companies
Predictive Selling
Solution objective
- Generate customer insights to help guide the re-engineering of client’s customer sales and post-sales experience and processes.
Target audience
- Consumer, corporate and SMB technology buyers
- Global – 4 languages including Mandarin
Deployment strategy
- Language-specific URLs / Web applications
- Respondents solicited via global e-mail campaign
Analytics
- Customer analytics included: preference analytics, offer optimization, bundling, pricing, segmentation, trend analysis, latent class analysis, etc.
- “Real time” analytics access – simultaneous with commencement of data collection
- Analytics dashboard segmented by country, customer segment as well as global roll-up.
Results / impact
- Improved buyer satisfaction metrics; identified new sales opportunities; higher close & repeat rates
What is TrueChoice?
- Customized Software-as-a-Service that enables ‘Predictive Selling’
- Best practice technology measures ‘how’ individual customers make decisions, understand needs and buyer values, willingness-to-pay and purchase drivers.
- Powerful analytics and decision support in real-time.
- Everybody wins: Customer, Sales and Company.
- De-risks decisions through reliable. actionable insights for account management, sales optimization, solution selling, product strategy and pricing.
- Based on 460+ patented algorithms, fully customized
Better customer experience
- Easy-to-use, fast, educational, personalized
- Email, website, mobile, sales rep, call center, etc.
Scalable sales optimization
- Lead generation; more and higher quality leads
- Account optimization, lead prioritization, 1:1 insights
Actionable customer insights
- Real-time insights via 120 metrics
- Strategy, sales, pricing, supply chain, segmentation, etc.
Track-record: Measurable ROI
| Increase in revenue per customer
Increased conversion rate
Revenue from existing accounts| + 27.3%
+ 104.5%
+ 18.2%
---|---|---
| Decrease in selling expenses
Cost savings from research
Cost per lead| – 21.8% 3 to 5x
– 61.5%
Better customer experience in B2B and B2C
“Adds real value, is educational & helps me make better decisions.”
- 87-93% completion rate (without incentive)
- Personalized experience, optimized individual content and recommendations, “at my pace”
- 89% feel that tool builds “trusted advisor” relationship
Read User Manual Online (PDF format)
Read User Manual Online (PDF format) >>