SEO Intense 7 Week Action Plan Software User Guide

SEO Intense 7 Week Action Plan Software

Product Specifications

• Product Name: SEO Intense
• Date: 17 April 2024
• Action Plan: 7 Week Action Plan
• Purpose: SEO Guidelines for Ranking on Google
• Website: www.seointense.com

Product Usage Instructions

1st Week – Finding Profitable Keywords

Spend the first week creating a set of keywords to target for SEO:

1. Search for your product or service.
2. Choose the top 5 forums to research (Google, Trustpilot, Wikipedia, Reddit, Quora, etc).
3. In each forum, identify discussions related to your product/service and note them down.
4. Identify pain points and reasons why your audience might not purchase your product.
5. Collect keywords and phrases from forums and Google Suggest.

2nd Week – 10 Tips for Fully Optimized Web Page

Spend the second week fixing on-page SEO errors:

• Add main keyword to title tag and headings.
• Include keyword in the first 100 words.
• Use keyword-driven internal links and external links.
• Maintain short URLs with medium tail keywords.
• Ensure readability with short sentences, images, alt text, and call-to-actions.

3rd Week – Content Creation

Organize and present your ideas effectively:

Utilize different formats and templates, with lists being a popular choice for readability.

Frequently Asked Questions

Q: How often should I update my keyword list?

A: It’s recommended to review and update your keyword list regularly, at least once a month, to adapt to changing trends and search patterns.

Q: Can I use SEO Intense for multiple websites?

A: Yes, you can apply the SEO guidelines from SEO Intense to optimize multiple websites for better search engine rankings.

Inrtroduction

How to Rule the Internet Without Emptying Your Wallet
Let’s face it – Google is the ultimate gatekeeper of the internet. If your website isn’t playing nice with Google’s algorithms, even after spending tons of money on running adds and PPC, you might as well be shouting into the void. That’s where SEO comes in. By optimizing your website’s content, structure, and meta tags, you’re basically rolling out the red carpet for Google bots. Think of it as giving your website a makeover that even the toughest critic (Google) can’t resist.
we’ve got a plan to help guide you through it all without breaking your bank! Over the next seven weeks, we’ll take small steps each week to improve your website’s chances of being seen online. Think of it like building blocks – each week, we’ll add something new to make your website stronger and more visible to people searching on the internet. So get ready to dive in and discover how SEO can boost your website’s success, one step at a time!

1st week FINDING THE PROFITABLE KEYWORDS

Spend your first week creating a set of keywords to target for SEO. Targeting the right keywords, where there is lots of traffic, where the keywords convert into customers, and where you can beat the competition.

• Search for your product or service
• Choose the top 5 Forums to research. (Google, Trustpilot, Wikipedia, Reddit, & Quora, etc)
• In each forum, try to find a minimum of three things that are being discussed around a product or service related to yours, and add these to your worksheet.
• In each forum, find three pain points that might influence a purchase of your product or service and add them to your worksheet too.
• In each forum, find three reasons why your targeted audience might not purchase your product or service and add these to your list. While researching, find three (or more if you can), keywords or keyword phrases per forum and add them to your keyword planning worksheet.
• As you gather keywords and keyword phrases, it’s always good to type these words and phrases into Google. As you do so, Google will also give you suggested popular search terms and phrases. Google Suggest gives you hundreds of free search terms.
• The final step. Again, keep refining and refining. Evaluate, group, and rank keywords by importance and competition, search volume, and all the metrics you gathered previously.. Determine the phases of your customer journey. Are they Unaware, Problem Aware, Solution Aware, Product Aware. Is your company Problem Aware, Solution Aware? Are you investigating solution comparisons, buying, implementation/up-selling/customer success? Once you have determined your phases of your customer journey, assign a phase to each keyword. In your KPW, write the name of the phase each keyword falls into. Add the name of the phase into the Customer Journey Column next to the corresponding keyword. Now you have a good collection of keywords organized in your keyword planner.

2nd week 10 TIPS FOR A FULLY OPTIMIZED WEB PAGE

Spend your second week fixing all the on-page SEO errors on your website. Fixing these errors will make your site more search-engine friendly and make it easier for you to rank for your keywords. You can always free SEO Audit tools available on Google or head over to seointense.com for a comprehensive SEO audit along with suggestions free of cost.

• TITLES: Add your main keyword in the beginning of your title tag. You can also target long tail keywords.
• HEADINGS: Include your keywords into H1 of your service/product page.
• FIRST 100 WORDS: Make sure you include your keyword within the first 100 words of your article.
• INTERNAL LINKS: Use Keyword-driven internal links to add relevance to other articles that back up the content for your readers and show the importance to Google. Aim for around 3 to 4 internal links per 1500 words.
• EXTERNAL LINKS: Ensure you use external links to build trust between both you and your reader as well as the search engines.
• URL STRUCTURE: Keep your URLs short, and add medium tail keywords within 3 – 5 words of the length. Ensure your website is secure (https). Use hyphens (not underscores) and lowercase text
• READABILITY: Use short sentences of 3-4 lines while writing in active voice. Use an image every 75-100 words and make sure images support the content. Utilizing Alt Text will help make your site more accessible and relevant. Include Call-to-actions. Use of lists/quotes makes it easy for readers to read your article.
• VIDEO: Add a video to help increase time on site as users love videos. They help increase the engagement and ranking.
• LSI: LATENT SEMANTIC INDEXING: Add search related words or semantic versions of words to the content around 3 – 4 times. This will help Google understand your topic better. Google chooses bold related words in their algorithm searches for relevancy.
• SOCIAL SHARING: Add sharing bars from to encourage users to share your content on social media. Search engines will rank your page higher if it gets more shares, because they will assume that it is valuable content.

3rd-week CONTENT CREATION

Why is this important? Because when it comes to communicating your ideas, the way you organize and present them is as important as your ability to put them into words.
There are different formats and templates available for you to put your ideas/content into words that attract an audience. However, Lists are becoming increasingly popular because they are easy to read.

Step 1: INTRODUCE YOUR TOPIC
A short introduction is fine. Simply tell people what the list is about and why the information is useful. It’s okay to be a little tongue-in-cheek — but only if it’s already part of your branded voice.

Step 2: CREATE YOUR LIST
List all the items in your list. Be creative. Make your list fun to read.

Step 3: MAKE EACH ITEM IN YOUR LIST A SUBHEAD
For a bit of fun, put your list in reverse order. Begin with the last item and work your way down to your number-one item.

Step 4: WRITE A SENTENCE OR SHORT PARAGRAPH FOR EACH ITEM IN THE LIST
Add an interesting thought, opinion, or explanation. Consider including pictures. While you don’t have to include them, they definitely add interest.

Step 5: CONCLUSION/CALL TO ACTION
After spending time compiling your list, it’s easy to stop cold when you’re done. Don’t do that. Take a few extra minutes to tell your readers why the list matters. How does it help them? What new thought should they take away from it? Give them a strong close. And don’t forget your call to action.

4rth week Advanced Tracking

You can’t scale your marketing until you know what’s working and what’s not. By getting your tracking all set up correctly you’ll be able to see the traffic sources, content, and keywords that are driving revenue.

• Install Google Analytics
• Install Google Search Console
• Check for seasonal opportunities to write content in your industry, and add new ideas to your Editorial Calendar
• Check GSC for the top 10 pages on your website with the best CTR (Click through rates)
• Optimize your top 10 pages with the best CTR – rewrite them based on Keywords triggering impressions.
• Brainstorm Headlines and Title ideas for future articles and existing pages
• Create a new high-quality piece of content
• Check which keywords are triggering the most impressions for your website Check for Content Pieces that have been shared consistently and rank well, so you can create even better content pieces on that topic for keywords that are already triggering impressions for you
• Enrich your Ideas Title Sheet with the different Customer Intents that they represent Ensure your top 10 most popular content pieces are backed up with Research Ensure your top 10 most popular content pieces have plenty of Visual media to give your users a richer experience
• Check the Business Models of your top 5 Competitors
• Search for posts in your niche and look for broken links. Take notes of the URLs with broken links, which are the broken links, and then reach out to the website owner suggesting a page on your website to replace it.
• Take note of relevant websites that cover in depth the same topic of the pages on your website, and link out to those websites as much as relevant
• When you link to a website that is relevant in your industry, reach out to their owners and let them know that you have linked to their websites.
• Grow your list of Link Building prospects for a high-quality piece of content in your website
• Reach out to 100 link-building prospects for guest posting, contextual link building, resources pages link building, and broken link-building
• Check your competitors’ Links and take note of any links you could do outreach to obtain similar links to your site
• Join 10 Facebook Groups and start joining the conversation. Over time, you will find lots of interesting connections that could result in opportunities for Link Building Promote a Content Piece that you have created. Reach out to others who have linked to
• similar pieces of content and let them know about yours
• Claim your brand name on as many social networking sites as possible
• Using your favorite Ranks Tracking tool, input your list of keywords and start monitoring your rankings
• Submit your site to Citations websites
• Claim your Google My Business page
• Check if your site is properly indexed on Google
• Check if you have implemented Social Markups, such as Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins
• Check if your most popular pages have relevant Calls to Action (CTA)
• Check if your URLs contains dates, eliminate the dates where appropriate, and do 301 redirects to the new URLs
• Apply rel=”canonical” tags to pages on your website that may be too similar and could be treated as duplicate content. i.e. product pages with similar titles, text copy
• Check for ‘no-follow’ internal links on your site. Are you linking to other pages of your website with nofollow tags? If so, make sure they’re ‘do follow”
• Check Google PageSpeed Insights on your top 10 most popular pages
• Create contextual links in your articles to other internal pages of your site Compress the images on your website
• Implement Accelerated Mobile Pages (AMP) on your website
• Check if your Title tags, meta descriptions and headings include relevant keywords and are optimized for maximum CTR, rewrite them as needed
• Check if your URLs are short and descriptive of the content of their pages
• Check if any pages on your website have excessive use of Ads, and clean them up Create your sitemaps.xml and submit to GSC.
• Test if your website is mobile-friendly on Google PageSpeed Insights
• Perform a full SEO Audit on your website
• Check if your pages have a good structure, that favors readability.
• Perform monthly keyword research and look for keywords that your competitors are ranking on, use them to create new content/page.

5th week LINK BUILDING OUTREACH

Links show Google that your site is an authoritative and trusted source of information. Building high-quality links will supercharge your SEO results, plus it will also increase your referral traffic.

• ADVERTORIALS: When trying to get your article published on a website while paying for it.
• BLOGGERS AND INFLUENCERS WHO SHARED SIMILAR CONTENT: Reach out to them for sharing your content too.
• BROKEN LINK BUILDING: By using one of the methods in the course, you managed to find broken links on a prospect’s website.
• BUILD RELATIONSHIP FIRST AND THEN ASK FOR A LINK: If you’re taking your link-building efforts as an ongoing part of your marketing, it’s better if you build relationships first with other website owners, and only after having done that you should ask
• for a link. Especially in Big Sites of your industry, like the New York Times and other big media outlets, where this strategy is more effective.
• FREE ACCOUNT GIVEAWAY: This tactic is suitable for SaaS companies or other platforms where users need to subscribe to paid accounts in order to use it. GUEST POSTING: When you’re reaching out to relevant, authoritative sites in your industry looking for guest posting opportunities.
• I LINKED TO YOUR WEBSITE! When building a relationship with another website owner, you will want to build a few links to their site before asking for anything.
• I WANT TO BE A GUEST ON YOUR PODCAST: If you’re comfortable being interviewed on a podcast, you can get some solid links that cost nothing other than your time. IMPLEMENTED THEIR ADVICE: An effective way to get the attention of other publishers is by implementing their advice. For example, if someone posts a tutorial on how to get published on Forbes and you manage to successfully implement their techniques, you can write about it and reach out and let them know about your achievements.
• IMPROVING THE DESIGN OF THEIR SITE: What you do is find sections of a .edu site that are ugly or out of date. Because most student groups lack the money and know-how to improve their section’s design and functionality, they generally have a subdomain on the site that leaves a lot to be desired. These student groups are usually your best targets.
• INFOGRAPHICS: You have just created an infographic and you want to promote it on relevant sites.
• NETWORKING: When you want to start building relationships with people who are publishing relevant content in your industry
• PR: When you want people to write about your website, company, product launch or blog
• REQUEST LINK INCLUSION ON RELEVANT POST: You have an article that is the perfect match to be featured on a post that addresses the same topic.
• RESOURCE PAGE: You found a Resources Page that includes many links to other websites, and you want to try and include a link to your website amongst them. ROUNDUP LINK INCLUSION REQUEST: All you have to do is find a bunch of experts in your field and email them asking one question. You don’t want to ask them more than one question as it will drastically decrease your response rate.

6th week BRANDING & EXPERIENCE

Use your brand and customer experience as a tool to get you more traffic. Identify your market and competitiors that are selling the similar products, create your unique offer/proposition. Use following elements in your offer to make it more appealing:

• PROOF, TRUST & AUTHORITY:
  Screenshots, Testimonials, Cited Sources, Awards, Media Coverage, Celebrity endorsements, Big number of Copies Sold/Clients Served, Membership of Industry Associations, Social media engagement statistics, and Endorsements.

• RISK REVERSAL:
  Money-back guarantee, Triple/Double your money back, Free Support, Payment Plans, Free Trial, Free if not delivered in time, Trust Seals, Terms of Service, Privacy Policy, No-spam compliance, Results in Advance, Pay For Results.\

• URGENCY & SCARCITY:
  Limited Units, Flash Sales, Invite-only, Limited-Time Product Launch, Countdown timer / Limited-time offer, Limited Bundle Deal, Only XX Left, While Supplies Last, Limit Two per Person, Coupon only applies to members.

• TRANSLATE THE VALUE OF YOUR OFFER:

  • The value of what you’re offering is probably incredibly obvious to you. But most people have a hard time “connecting the dots” and figuring out how much something is worth, or what it will be worth in their lives.
  • If you’d like to dramatically increase your Conversions, figure out how to translate the value of what you’re offering into terms that your prospective customer can understand and relate to directly.
  • Focus on primal, emotional, irrational motivators – and create a formula that allows you to demonstrate that your offering is a no-brainer in terms of investment/reward

• PERCEIVED VALUE:
  What they are going to get, and how they are going to get it. How you package your products or services, and how you’re going to deliver the desired value through them. For example, the Packaging and Fulfillment, the Feature Product, the Bonus Products, and the Support..

• NO-RISK INVESTMENT (PRICE VS COST):
  What your clients are going to pay, and how they are going to pay it. Payment Plans, Price Drops, and Discount Conditions. Always use the word “Investment” instead of cost, price, etc.

• CLEAR BENEFIT (END RESULT):
  What your solution will do for your clients, and how it will do it. This needs to be a clear demonstration that makes them feel it is easy to use your solution and that they will achieve or exceed the promised result at the promised time or sooner.

7th week ADVANCED CONTENT MARKETING

Take the content you made in week 3 and refine it. Use the link building strategies from week 5 and combine them with the lessons from this week to promote your content.

• OPTIMIZE YOUR WORD COUNT: Use your competitor’s content length as a benchmark. Remember at present 2,500 words or near is the optimum length.
• TONE: Use the right tone for your readers.
• INTRODUCTION FRAMEWORK: Lead any of your writing with its essence: its main theme or topic. This should always be the top highlight of your theme and remain so throughout.
• TRIGGERED SECTION: Relate to a problem you know is an issue with most of your targets and temporarily aggravate that symptom by harping upon it. Then Inform them of options to resolve their issues. Emphasize why their problem needs addressing and let them know how their quality of life will be improved in some way. Build up what you’ll do to improve their quality of life or success if they take your product or service on board.
• OVERARCHING SOLUTION STEP BY STEP IN SIMPLE TERMS: Get data to support these sources above, which are freely available online. Even if you failed before: Argue that since we’ve worked out every possible scenario, you can apply ones that would work for your specific situation.
• POINTS TO INCLUDE SUBTLE INTENT: Subtle intent is how to influence with stories and images without the need to sell.. It’s a graph showing your performance, or an influencer talking about you. It’s about your examples of success; Using ‘you’ in your story.
• BUSINESS POINTS: Big yourself up! Show why they should use you! Use terms like… ‘We have over 150,000+ happy customers to prove it!’ ‘We’ve saved Christmas!’ ‘Helped pay medical bills’
• CHARACTER BUILDING: Use a good blend of content words, pictures, and videos to tell the CL story in the content. This can also include Slide Shares, GIFs, Infographics/Micrographics, embedded 3rd party videos, etc. Together they create emotional connections that consumers are likely to remember as they move through their customer journey. Focus on points that matter to your audience -In these examples, loans, money, fixing finances or credit scores, etc… Including influencers in the outline to ask for backlinks – Quotes/Data/Stats/Survey/Research
• INTERNAL LINKS: Use Google Analytics to find top-performing pages to link to Ensure they are natural anchors.
• PERSONALIZATION: Personalization is the term used when you’re putting your ‘you’ across. It’s about your opinion and your stories. How you see the world with your own perspective.

THE END
By following this 7-week action plan, you’ll be well on your way to improving your website’s visibility and rankings in search engine results. Remember to stay patient and consistent, as SEO results often take time to materialize. Good luck!

New Jersey, USA 303-720-7491
www.seointense.com
hello@seointense.com

References

• SEO Intense - Digital Growth Agency | Boost Your Online Presence
• SEO Intense - Digital Growth Agency | Boost Your Online Presence

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