AERQ AERENA Flying On Discover Airlines Instructions
- June 1, 2024
- AERQ
Table of Contents
AERQ AERENA Flying On Discover Airlines
First implementation of AERENA Inseat System on an A320 of Discover
Airlines
Hamburg, 14 March 2024 – Discover Airlines, a Lufthansa Group airline, has
installed the fully-fledged AERENA Inseat System by AERQ – a provider for
digital cabin solutions – in one of their A320 aircraft. The aircraft with
tailsign D-AIUQ will serve medium-haul flights starting with the airline’s
2024 summer-time schedule as of 29th of March. This implementation has been
realised through a collaboration and innovation partnership between AERQ,
Discover Airlines and Lufthansa Group Innovation Runway.
AERQ’s open IT platform AERENA, supported by a state-of-the-art cloud-based
infrastructure, boosts digital cabin innovations throughout the travel journey
and facilitates greater passenger engagement onboard the aircraft. It inspires
interaction through a PED (Personal Electronic Device) friendly environment.
Thereby, the seat-centric inseat system lifts the passenger experience to the
next level.
With an inseat system on a narrow-body aircraft for medium-haul flights,
Discover Airlines provides a unique offer to its passengers. During these
flights, various use cases will be tested to fully realise the potential of
AERENA. Passengers can benefit from personalised offers and information
digitally, including access to the onboard catering menu, to a variety of
applications, such as booking tours for their destinations. This approach
enables passengers to make even more effective use of their travel time.
Discover Airlines profits from AERENA’s agility that allows rapid updates of
all content – AVoD (Audio/Video on Demand), the user interface or any
application to move the experience and engagement to a new level. Onboard the
AERENA-equipped D-AIUQ, Discover Airlines can customise its digital onboard
product rapidly, allowing it to be truly distinguished from its competitors.
By smart data capturing, analytics, and matching, Discover Airlines can learn
about the passengers’ entertainment demands and address them specifically.
As a very important milestone for AERQ, an STC (Supplemental Type Certificate)
covering the installation of the AERENA Inseat System has been issued by the
EASA (European Union Aviation Safety Agency).
“We are very excited that AERENA now takes off and an airline as well as
passengers get to experience what our platform has to offer. This is an
important milestone for us and our parent companies,” said Arnd Kikker, Co-
Managing Director at AERQ.
“Agility and speed in content updates, customisation of the onboard product for a personalised passenger encounter and opportunities for new ancillary revenues through gaming or destination content are the advantages that will be derived from the implementation of AERENA”, explained Son Yob (Louis) Pak, Co- Managing Director at AERQ.
“We are proud to be the first airline to trial this special entertainment system and to work together with AERQ on the next generation of inflight entertainment. Our goal is to test the system in everyday life and understand how to further improve and personalise the travel experience through feedback and usage behavior from our guests. The insights we gather during the test phase will make an important contribution to the further development of the inflight entertainment experience for the entire Lufthansa Group,” explains Maximilian Meintgens, Director Product & Marketing at Discover Airlines.
The project is supported by the Lufthansa Group Innovation Runway, the Group innovation ecosystem. The Innovation Runway fosters innovative solution- finding within the Lufthansa Group and with external partners, bringing together ideas and implementers, facilitating experimentation, and providing funding. Xavier Lagardère, VP Innovation for Lufthansa Group and Managing Director of the Lufthansa Innovation Hub, highlights the significance of this innovative collaboration: “Accelerating innovation enables us to continuously improve our customer experience, and this collaborative effort is a great example of that. We are excited and proud to see our investments in cutting edge inflight entertainment, together with our partners AERQ and Discover Airlines, installed in our first aircraft.”
About AERQ
AERQ is a joint venture between LG Electronics and Lufthansa Technik. It was founded in 2019 and is headquartered in Hamburg, Germany. With its roots in consumer electronics and aviation it uses the extensive knowledge from both parent companies to develop digital solutions for aircraft cabins. AERQ takes the digital transformation of aircraft cabins to a new level by turning them into spaces for new ideas and business development. Introducing AERENA – the platform for digital engagement, empowerment, and intelligence. Creating revenue, savings and growth through an open IT platform enabled by an Inseat System. AERENA connects airlines, passengers and selected third party partners to kickstart a new global economy in the sky.
About Discover Airlines
Discover Airlines is the Lufthansa Group’s quality leisure Airline in Germany,
flying travelers from Frankfurt and Munich to the most beautiful holiday
destinations in the world. A cutting-edge product tailored to the needs of
leisure travelers and the crew’s welcoming service, make flying with Discover
Airlines a real pleasure. Since the summer of 2021, Discover Airlines has
complemented the Lufthansa Group’s offering in the growing segment of leisure
travel. Guests benefit from an end-to-end booking process and seamless
transfers at the Frankfurt and Munich hubs as well as at many global
destinations of the Lufthansa Group and its partner airlines. Discover
Airlines is headquartered in Frankfurt, currently operates a fleet of 24
aircraft and employs around 2,000 people. The flights can be booked on
discover-airlines.com, via all booking channels and websites of the Lufthansa
Group, and in travel agencies.
Contact AERQ
Verena Bintaro
Director of Marketing, Communications & Partnerships
E-Mail: pr@aerq.com
www.aerq.com
AERQ Press Contact
Verena Bintaro, Director of Marketing, Communications & Partnerships \
pr@aerq.com AerQ GmbH \ Hindenburgstraße 162 \ 22297
Hamburg, Germany
Corporate Headquarters: Hamburg \ Registration: Amtsgericht Hamburg HRB 159018
Managing Directors: Arnd Kikker, Son Yob Pak